• Lead the development of full funnel media strategies across digital, paid social & search campaigns • Deliver first-to-market, innovative ad units with partners such as Google, Amazon, Meta & Reddit• Launched national advertising campaigns supporting American's network destinations and AAdvantage loyalty program• Successfully migrated ad server to CM360 for US and International markets (MCLA, APAC & EMEA) to power optimal reporting and media synergies

• Developed scaled roadmaps for digital reservation products• Launched multiple net-new features, A/B tests and system upgrades to the Manage Reservation portfolio on AA.com, aimed at increasing self-service and reducing call volume• Built iterations of product lifecycle strategy, leading cross-functional team of product owners, UX designers and developers

• Managed national paid media for various vehicle campaigns including GR86, Sienna, Camry & Venza• Oversaw influencer placements and media integrations for performance/hybrid portfolio• Led nationally sponsored campaigns such as Super Bowl, Olympics, VMA's & Latin American Music Awards

• Led strategy for Toyota USA social media channel portfolio supporting vehicle marketing and brand messaging• Managed paid media planning for Toyota Motorsports division• Oversaw content development program and influencer management• Leveraged insights to develop African American segment marketing opportunities and social-led activations • Managed Super Bowl media campaign, including Paid, Social, PR and Earned Media

• Product owner for Toyota/Lexus brand websites and mobile apps with a focus on UI/UX strategy, mobile integration and feature development • Led the strategic optimization of Toyota/Lexus digital campaigns• Launched and delivered a two-phase redesign of ToyotaFinancial.com and myTFS mobile apps• Managed planning and implementation of site updates to support vehicle launches, global campaigns and promotions

• Produced and managed content strategy across all Dallas Wings digital platforms (social, email & web)• Managed digital marketing and promotional activations for Dallas Wings brand• Developed and implemented new social media strategy, growing community by over 150%• Produced digital assets for corporate sponsor fulfillment and promotional materials

• Sold a full menu of ticket products for the WNBA Dallas Wings including, but not limited to, full season packages, premium packages, partial plans and group experiences• Led league rookie sales volume for multiple months in new business revenue generated through B2B and B2C sales

• Assisted and supported the NBA's Washington Wizards Sales & Service department with Service and Retention initiatives including event planning and season ticket member benefit fulfillment • Formulated biweekly client email communications with exclusive Washington Wizards content• Provided support for pre-game and in-game activations and sales promotions

• Provided broad range of marketing and communication support to Enrollment Services departments, focused on student communication email campaigns & social content• Served as department social media manager to develop channel to serve as a hub for student information on-the-go• Reported weekly metrics including social engagements, email open/click rates and site visits • Coordinated on-campus marketing events to promote university services