Brandon Schwartz

Brandon Schwartz Email and Phone Number

Brand and Growth Marketing @ The Playbook
Santa Monica, CA, US
Brandon Schwartz's Location
Santa Monica, California, United States, United States
Brandon Schwartz's Contact Details
About Brandon Schwartz

As a skilled professional in both the CPG and software industries, I have a proven track record of launching and scaling successful brands. I have led the strategic distribution rollouts of celebrity and influencer-led brands in the hair care, skincare, cosmetics, and beverage industries through cross-channel platforms such as Amazon and DTC. My expertise in branding and creative, combined with my growth marketing skills, have enabled me to successfully scale brands from $0 to $50 million in yearly revenues.My experience includes driving growth and ecommerce efforts for brands with revenues beyond $100 million, managing teams of 10-100s of marketing professionals across brand, marketing, and sales at various organizations. I have also worked as both an employee and an entrepreneur, which has given me a unique perspective and a broad range of skills.In terms of marketing, my expertise includes growth marketing, influencer and celebrity marketing, email and SMS marketing, content marketing, video ads, copywriting, positioning and exits, organic social, data analytics, marketing automation, and conversion rate optimization. I am also proficient in a variety of software tools, including Shopify 1.0 and 2.0, Attentive and Postscript for SMS, Adlinks and Pixel Enrichment for ad tracking, Axciom and other third-party data enrichment tools, Klaviyo for email marketing, Measured and Lift Testing for A/B testing, GDA/Supermetrics/Looker for analytics, Recharge for subscriptions, Gorgias and Reamaze for customer experience (CX), Clickup and Notion for project management, Slack for team communications, Yotpo and Okendo for loyalty and reviews, Attest and Fairing for surveys, Share-a-Sale and Refersion for affiliate marketing, Figma and Adobe for design, OpenAI for AI automation, and Dash Hudson for social media management.My strong understanding of various tech stacks, including Java, Python, Ruby on Rails, and ReactJS, allows me to provide recommendations on the most modern and effective technologies to use. In addition to my technical skills, I am always staying up-to-date on the latest developments in tech and marketing, enabling me to provide guidance on the most modern code recommendations and marketing strategies.As a leader, I have strong team management skills and am able to effectively lead and motivate cross-functional teams. My experience and expertise have allowed me to drive sales growth through innovative marketing strategies, making me a valuable asset for any organization seeking success in the CPG and software industries.

Brandon Schwartz's Current Company Details
The Playbook

The Playbook

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Brand and Growth Marketing
Santa Monica, CA, US
Website:
theplaybook.team
Employees:
7
Brandon Schwartz Work Experience Details
  • The Playbook
    Brand And Growth Marketing
    The Playbook
    Santa Monica, Ca, Us
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  • The Playbook
    Brand & Growth Marketing
    The Playbook May 2012 - Present
    Founder and Operator at The Playbook, partnering with DTC brands, B2B SaaS companies, and venture capital firms to drive growth, optimize performance, and deliver impactful product experiences. I specialize in stepping into operational roles to support fundraising, refine go-to-market strategies, and scale brand awareness, customer acquisition, and revenue.My expertise spans growth marketing, product design, and operational strategy, helping businesses develop customer-centric products and execute data-driven campaigns across digital, social, and performance marketing channels. I focus on aligning product and marketing initiatives to drive measurable results and long-term profitability.Past work includes collaborating with VCs and their portfolio companies to launch innovative products, secure funding, and solve complex growth challenges, all while integrating product design and marketing efforts to create seamless, scalable solutions.
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  • Feno
    Head Of Growth
    Feno Nov 2023 - Present
    Driving brand growth and market penetration for Feno's revolutionary smart toothbrush technology, featured in Wired and CNET. Leading end-to-end marketing strategy across performance and brand initiatives, resulting in significant revenue growth since our March 2024 launch.Spearheading omnichannel marketing across paid social (Meta, TikTok), search, and organic contentBuilding robust D2C channels through email, SMS, and subscription programsDeveloping high-impact creative campaigns and affiliate partnershipsManaging content strategy across LinkedIn, Instagram, X, and TikTok to drive brand awareness and engagement
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  • Right Hook Ai
    Product Manager
    Right Hook Ai Nov 2024 - Nov 2024
    After years as a creative strategist, I faced a constant challenge: manually breaking down trending videos, analyzing their success, and adapting frameworks for different brands. Like many strategists, I spent hours finding viral content, transcribing it, analyzing hooks and patterns, then rebuilding it for each brand's voice.I built Right Hook to automate this workflow. What took hours now happens in seconds. Drop any trending video link, add your brand context, get an adapted script instantly.Originally an internal tool for my content development, I'm now making it available after seeing countless strategists struggle with the same challenge. Right Hook isn't trying to be an all-in-one platform - it does one thing really well: taking trending scripts and adapting them for your brand instantly.The process is simple but powerful. When you paste a video link, Right Hook:Analyzes the original contentTranscribes and identifies script patternsBreaks down hooks and structureAdapts the framework to your brandDelivers scripts to your Notion workspaceInstead of building another content platform, Right Hook integrates with Notion so scripts live where you already work. The entire process takes less than a minute.Running on AWS with real-time processing and AI models trained on thousands of high-performing scripts, Right Hook maintains a minimal interface: paste link, add context, get script. It's how I personally analyze and adapt scripts, just automated and streamlined into an instant process.For content teams who know the value of trend-based content but lack time to manually adapt every viral video, this is your new secret weapon.
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  • Dealauthor
    Product Strategist
    Dealauthor Sep 2024 - Nov 2024
    Deal Author is an AI agent that helps you scale your influencer marketing, it handles all the admin of outreach, follow ups, contracts and payments. It's a micro SaaS that puts sophisticated AI negotiation in your inbox. The tech stack is pretty interesting - we're running multiple specialized AI models through a custom pipeline, all optimized for deal-making. But the real magic is making it feel like you're just sending emails.Architecture is clean:Multi-model AI brain for natural negotiationAutomated contract generation via DocuSignSecure payment flows through StripeEverything runs through regular emailThe system uses some bleeding-edge stuff (custom LLM fine-tuning, autonomous agent orchestration) but you'd never know it. Just feels like having a really smart teammate who handles all the tedious parts of closing deals.Been using it to scale influencer campaigns without the usual overhead. Pretty wild what's possible when you combine the right AI models with simple email infrastructure.Try it out, it's free to use: dealauthor.com
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  • Topicals
    Head Of Growth
    Topicals Nov 2022 - Jan 2024
    Santa Monica, California, Us
    In my role as Head of Growth at Topicals, I led the charge in transforming our digital marketing and e-commerce strategies, resulting in substantial growth and enhanced brand visibility. Over my tenure, I:• Significantly grew the e-commerce run rate through strategic optimization of digital marketing initiatives and enhanced customer engagement.• Managed and collaborated with multiple agencies and a dedicated team to execute high-impact marketing campaigns.• Developed and tested new landing pages, significantly improving conversion rates and user experience.• Executed comprehensive search engine marketing (SEM) strategies, driving both organic and paid search efforts to boost visibility and traffic.• Led paid advertising campaigns across major social media platforms, including:• Instagram: Crafted visually engaging ads to capture audience interest and drive conversions.• Facebook: Utilized targeted ads to reach diverse demographics and enhance brand reach.• TikTok: Leveraged trending content to engage younger audiences and increase brand awareness.• Enhanced advertising efficiency by leveraging data-driven insights to optimize ad spend and targeting.• Streamlined analytics and reporting processes to develop actionable customer insights and drive strategic decisions.• Boosted customer lifetime value through effective email and SMS marketing campaigns.My role was pivotal in driving Topicals’ growth by integrating innovative marketing solutions and fostering a data-driven culture.
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  • Drnxmyth
    Growth Marketing Manager
    Drnxmyth Jan 2020 - Nov 2022
    Los Angeles, Ca, Us
    We were tired of store-bought cocktails filled with artificial ingredients. We wanted that same experience you get from your favorite bartender at your local cocktail bar: fresh ingredients, and interesting recipes, mixed right in front of you with top-shelf spirits. So, we joined forces with the top talent in the bartender world and began commercializing their recipes in our unique, high-pressure, twist-to-mix tech. Through the use of our unique high-pressure twist to mix tech, we’ve invented the first ever truly fresh bottled cocktail.Launched brand with CEO in mid-2020 and scaled to $6M annualized run rate by end of 2021 through e-commerce growth marketing. Went on to lead fundraising totaling $10M from top-tier investors including Anheuser Busch. Look for DrnxMyth launching into national retail in 2023.
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  • Cloudbar.Ai
    Product Strategist
    Cloudbar.Ai Feb 2020 - Jun 2022
    Built cloudbar, a micro SaaS payment processor that enabled alcohol brands to sell direct-to-consumer (DTC) while maintaining regulatory compliance. The solution integrated with Shopify and Stripe Connect to automatically route orders and payments through licensed retailers, streamlining the complex three-tier distribution process into a seamless customer experience.
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  • Gxve Beauty
    Brand & Ecommerce
    Gxve Beauty Sep 2019 - Oct 2021
    El Segundo, California, Us
    "BEFORE THE MUSIC, IT WAS MAKEUP." Bold, clean color & elevated classics inspired by Gwen's signature glam." Worked with talent directly on brand identity from name development, logo, visual and messaging direction. Advised on product assortment alongside talent and management as well as cross-channel marketing strategy for DTC and Sephora.
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  • New Theory Ventures
    Vp Of Marketing
    New Theory Ventures Jun 2019 - Sep 2021
    New Theory Ventures is a unique venture fund that goes beyond investing. Led by a team with extensive experience as brand operators. New Theory invests in diverse entrepreneurs committed to purpose-centered businesses led by founders who are shaping the future of entrepreneurship & social impact.Work as a consultant and operator to portfolio brands and prospective investments. Projects range from: Creative Direction on new brand concepts, Product Development, Ecommerce and Performance & Growth Marketing, Operations Management, Planning, and Agency Management.
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  • Quallis Brands Co.
    Growth Marketing Manager
    Quallis Brands Co. Jun 2020 - May 2021
    New Jersey, Us
    As a consultant working for Scotch Porter as an operator for one of their investors, I had the privilege of being part of a team that was passionate about providing men with high-quality grooming products. My role involved working on product development, content creation for social media and the website, and branding and retail sales.One of the most rewarding aspects of my work was being involved in the product development process. Working closely with the team, I was able to offer insights and expertise on the latest trends and innovations in the men's grooming industry. Through market research and data analysis, we were able to identify opportunities to expand the product line and develop new and exciting products that met the needs and preferences of our target audience.I assisted in retail strategy and planning with Target through developing strategic marketing initiatives. By leveraging data analytics and customer insights, we were able to identify opportunities for growth and develop targeted marketing campaigns that drove sales and increased brand awareness.Overall, working as a consultant for Scotch Porter was an exciting and fulfilling experience. I had the opportunity to work with a passionate and dedicated team, and to contribute to the growth and success of a brand that is committed to providing men with high-quality grooming products that enhance their lives.
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  • Susteau
    Brand Marketing Consultant
    Susteau Jan 2020 - Dec 2020
    New York, New York, Us
    As an Operator for New Theory Ventures, I had the pleasure of working on a rebranding project for Susteau, formerly known as Owa. As part of the team that facilitated the rebranding effort, I was involved in developing new names, colorways, fonts, web design, collateral design, brand strategy, brand narrative, and product development.One of the key highlights of my work was helping to develop the new brand name, Susteau. Working collaboratively with the team, we were able to identify a name that resonated with the brand's mission and values, while also being distinctive and memorable. Through market research and analysis, we were able to develop a brand name that captured the essence of the brand and spoke to its unique offering.In addition to the brand name, I was also involved in developing the new colorways and fonts that would be used across all collateral and marketing materials. By working closely with the design team, we were able to create a visual identity that was both modern and sophisticated, while also being true to the brand's mission and values.As part of the rebranding effort, I was also involved in developing the brand strategy and brand narrative. By crafting a compelling brand story that spoke to the brand's mission and values, we were able to engage and inspire our target audience. This included creating messaging that was consistent across all channels, including social media, website, and in-store displays.
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  • Olaplex Inc. (Nasdaq: Olpx)
    Ecommerce & Growth Marketing
    Olaplex Inc. (Nasdaq: Olpx) Jan 2018 - Jan 2019
    New York, Us
    Reported to CTO. Worked on new Shopify web design and development. Produced brand and performance marketing content for site, social and paid ads. Worked with influencer talent to produce site content and high impact Before and After content for paid ads and social. OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
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  • Beach House Group
    Brand And Growth Marketing
    Beach House Group Mar 2016 - Jan 2019
    El Segundo, Ca, Us
    As a contractor for Beach House Group, I was brought in initially for creative development on in-house private label brands. As Beach House Group transitioned from private label to celebrity-branded product, my role moved from filling creative gaps to full-time management of Pattern Hair Care's hiring and launch plan. Projects Included: Branding development for Private Label brands for Target, 5 Below, Walmart, and Ulta. Social Media Marketing and Content Development for Marlowe.Skin. Branding and Design Development for Moon Oral Care. Led launch of Pattern Hair Care by Tracee Ellis Ross, including Branding and Style Guide creation, Product Development and 18-month roadmap, Marketing Strategy and Go-to-Market Planning, Brand launch at Ulta
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  • Pattern Beauty
    Vice President Marketing
    Pattern Beauty Jan 2017 - Feb 2018
    Los Angeles, California, Us
    As VP of Marketing at Pattern Beauty, I spearheaded a range of pivotal strategies alongside celebrity talent Tracee Ellis Ross, from product development to distinctive branding initiatives. While I played a direct role in our successful partnership with Ulta, the brand further expanded its reach into Sephora and Target, marking significant milestones in our retail journey. My responsibilities extended into vendor management, ensuring seamless integrations and collaborations across e-commerce platforms and streamlining operations to foster growth. I've championed paid advertising campaigns, leveraging data-driven insights to ensure ROI optimization. With a keen focus on growth marketing, I crafted strategies that harnessed both organic and paid channels, amplifying our brand presence in a competitive market. Having navigated the start-up ecosystem, I bring expertise in scaling brands from inception to market leaders, ensuring agility, responsiveness, and innovation at every step. Specialties: Strategic partnerships, brand positioning, e-commerce vendor management, growth marketing, paid advertising, team leadership, and start-up scaling.
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  • Moon Oral Care, A Beach House Group Company
    Strategy Consultant
    Moon Oral Care, A Beach House Group Company Sep 2016 - Sep 2017
    El Segundo, California, Us
    Taking care of your teeth shouldn’t just be something you have to do- it should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty experience. Worked on early stages of the brand on product and brand strategy leading into partnership and launch with Kendall Jenner and Target.
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  • Unwash
    Co-Founder & Head Of Growth (Acquired)
    Unwash Oct 2014 - Oct 2016
    Los Angeles, California, Us
    Traditional shampoo was originally developed to care for and cleanse hair that was heavily styled and plagued by build-up. This practice has become outdated and is too harsh for today’s carefree, fuss-free hairstyles. Initially the brand was purchased as a trademark application by Athena Cosmetics and then sold again to a contract manufacturer after the brand peaked revenues at $5M yearly run rate. Launched brand into 2000 salons within 6 months of launch, then to 1000 Ulta doors by end of year 2, alongside strong AMZ and DTC business exiting to private investors in 2016.
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  • Athena Cosmetics, Inc.
    Senior Brand Marketing Manager
    Athena Cosmetics, Inc. Sep 2012 - Aug 2015
    Henderson, Nv, Us
    Athena Cosmetics is the holding company to the hit global brand, Revitalash. I came onboard at Athena to help in their new brand development department. Worked on a variety of brands internally, including Revitalash, a mass lash brand, anti-aging hair care line, a new brow product, and a unique professional haircare line. Along the way, worked with major independent international distributors and retailers including: Space NK, Nordstroms, QVC, Ulta, Urban Outfitters and more.
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  • Ellie Mae
    Solutions Engineer
    Ellie Mae Jan 2013 - Aug 2013
    Pleasanton, California, Us
    As a solutions engineer for a lead management software serving enterprise clients, my focus was on product management and software customization, as well as implementing high tech solutions. I worked closely with clients to understand their needs and tailor solutions to meet their specific requirements. This included managing product customization and providing technical expertise for high tech implementations. My role also involved collaborating with cross-functional teams to gather client feedback and contribute to product roadmap development. Overall, my experience was focused on providing high level technical expertise to large enterprise clients.
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  • Signpost
    Growth Specialist
    Signpost Feb 2011 - Dec 2012
    New York, Ny, Us
    As one of the early members at Signpost, I played a crucial role in the company's growth and success. I leveraged my skills in product management to build out the sales and marketing automation tools and hired talented professionals to bring the vision to life. Additionally, I was responsible for developing and nurturing partnerships with other companies, managing customer retention and lifecycle marketing, and launching the company's enterprise division.
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  • Brazilian Professionals - The Exclusive Distributor Of Brazilian Blowout & B3 Brazilian Bond Builder
    Marketing Director
    Brazilian Professionals - The Exclusive Distributor Of Brazilian Blowout & B3 Brazilian Bond Builder Sep 2008 - Sep 2011
    Brazilian Professionals, LLC. is the exclusive distributor of the one and only original Brazilian Blowout. Brazilian Professionals has focused itself solely in the business of hair, specifically hair treatments. The mission is two-fold: provide the best in hair treatment innovation to women and men around the world to help them discover hair that fits their lifestyle. Developed and led National Distribution roll-out driving business to $50M run rate in year 1. Led 40 state Distributor Launch 'banquets' generating $100,000-200,000 per launch event where we would recruit and acquire distributors. Managed and trained the internal CX team to double retention by calling on existing customers. Worked directly with domestic and international distributor partners on go-to market and growth execution within their territories.
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Brandon Schwartz Skills

Design Packaging Design Digital Strategy Digital Marketing Beauty Industry Social Influence Cocktails Sales Management Retail Food And Beverage

Brandon Schwartz Education Details

  • University Of Southern California
    University Of Southern California
    And Related Support Services

Frequently Asked Questions about Brandon Schwartz

What company does Brandon Schwartz work for?

Brandon Schwartz works for The Playbook

What is Brandon Schwartz's role at the current company?

Brandon Schwartz's current role is Brand and Growth Marketing.

What is Brandon Schwartz's email address?

Brandon Schwartz's email address is ma****@****ail.com

What schools did Brandon Schwartz attend?

Brandon Schwartz attended University Of Southern California.

What skills is Brandon Schwartz known for?

Brandon Schwartz has skills like Design, Packaging Design, Digital Strategy, Digital Marketing, Beauty Industry, Social Influence, Cocktails, Sales Management, Retail, Food And Beverage.

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