Brandon Murillo Email & Phone Number

Los Angeles, California, United States

Los Angeles Metropolitan Area

• Increased sales upwards of 400% in target customer groups in 90 days through change management and implementation of Salesforce CRM retail program for 300+ stores through tactical messaging, strategic training.
• Executed chainwide allocation, training, and support system of 3,000 iPhones which optimized time required for target operations by 60%.
• Synthesized tech updates and field data into thrice-weekly C-suite updates on company-wide ops and tech initiatives.

• Developed creative assets & campaigns to support franchise groups in Canadian & South American markets.

Irvine, CA

• Increased LTO campaigns 540% (>$1 million yearly) by applying 360 marketing across digital, in-store, and local.
• Lead end-to-end development for key initiatives (LTO’s / Installations / App) through stage-gate PM process.
• Managed brand development, asset libraries, and brand story across all platforms, decks, and campaigns.
• Evolved marketing & collateral fulfillment process for franchise groups as company expanded from 8 to 65 stores.
• Managed development of Loyalty App resulting in a $1 million channel & defining customer lifecycles & spend.

Orange County, California Area

• Assisted in graphic design & execution for unique bimonthly pop-up concerts in everchanging OC venues.

Los Angeles

• Developed digital and venue marketing campaigns with House of Blues, Live Nation, and Ticketmaster teams.
• Cultivated market specific media list and secured 300+ placements including primetime TV on ABC & Univision
• Created ambassador snapchat program to remotely cultivate social content in 8 major Live Nation markets.

Pomona, CA