Brandon Nielsen

Brandon Nielsen Email and Phone Number

Information Security Compliance Operations Executive @ O.C. Tanner
Brandon Nielsen's Location
Riverton, Utah, United States, United States
About Brandon Nielsen

Proven leader of all aspects of business operations in revenue (sales & marketing operations), risk, process, controls, and governance, with entrepreneurial acumen, a passion for people, and growing business. I build and lead organizations to double-digit growth for SaaS and enterprise solution providers. I have pioneered revenue operations, digital marketing, and sales operations capabilities. Offers +20 -years of collaboration record with customers and executive leadership teams. Leads engaged and loyal teams to consistently meet organizational revenue goals. Experienced in risk governance as a service provider organization.With more than 24 years of experience under my belt in marketing and selling networking, SaaS, and digital solutions, I’m passionate about building and scaling new functions, skilled at recruiting and developing top performers and have a talent for identifying and capitalizing on new market opportunities.A graduate of Harvard Business School’s Driving Digital Strategies, and having completed my MBA at Washington State University, I served as Adjunct Lecturer and taught digital marketing and MARCOM administration for the Executive MBA Marketing Administration 506 program. My background includes executive leadership positions with Octanner, Comcast, Concord Worldwide eFileCabinet, SwipeClock, and Global Payments where I’ve managed teams across the U.S., and internationally to dominate sales and grow market share. In addition to building out new organizations, I’ve helped established businesses to reinvent lead generation with digital marketing transformation and developments across sales operations, product marketing, and product management. Fostering a growth mindset and pride of ownership across all my teams, I offer demonstrated successes across the following areas:• Digital marketing strategy • Revenue growth strategy• Executive-level account management• Cybersecurity, Security - Trust - Stability framework, SOC1, SOC2, ISOC 27001:2013• Forecasting and pipeline management• SalesForce automation & demand generation• Social organic & paid marketing (SEM)• New market penetration• Staff leadership & development• Marketing analysis & forecasting

Brandon Nielsen's Current Company Details
O.C. Tanner

O.C. Tanner

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Information Security Compliance Operations Executive
Brandon Nielsen Work Experience Details
  • O.C. Tanner
    Global Manager Information Systems Security Compliance Practice
    O.C. Tanner Jan 2023 - Present
    Salt Lake City, Ut, Us
    • Global ownership and continual improvement of O.C. Tanner’s worldwide security framework, SOC2 and ISO practice. • Responsible for leading and conducting regular worldwide audits • Intimate understanding of all controls and global compliance• Assist with client expectations and questions, security audits, and with new client RFI, RFQ, and RFP.
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  • O.C. Tanner
    Member Of Thanks Board Of Advisors
    O.C. Tanner Aug 2021 - Jan 2023
    Salt Lake City, Ut, Us
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  • O.C. Tanner
    Director Of Thanks By O.C.Tanner Revenue Operations - Head Of Marketing, Sales Ops, And Saas Sales
    O.C. Tanner Jul 2021 - Jan 2023
    Salt Lake City, Ut, Us
    Reporting to Scott Sperry, President & COO
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  • O.C. Tanner
    Director Of Thanks.Com Revenue Operations - Head Of Marketing, And Sales Ops
    O.C. Tanner Jul 2020 - Jul 2021
    Salt Lake City, Ut, Us
    Functional head of Revenue Operation, which is over inside sales, sales operations, and marketing including product management. • Created separate business processes and controls in order to create an independent business within O.C. Tanner.• As a separate operating unit achieved SOC2 and ISO 27001:2013 • Coordinating efforts with India, Australia, UK, Singapore, and US marketing leadership and IT teams to execute strategy by directing frontend developer team, marketing operations team, and content teams. • With a top focus on website traffic, lead generation, and conversion at all levels to revenue realization. • Focus on creating a content strategy that is relevant across multiple international regions, which requires utilizing domain strategy to display the appropriate content for that area around pricing, legal nexus, and languages. • Responsible for web platforms and marketing technology stack. • Focus on brand building in a very competitive space by creating thought leadership geared to mid and large businesses. • The strategy includes blogs, social media, ABM targeting, display ads, nurturing campaigns, and other lead gen tactics. • Utilizing structure markup language tactics and other SEO practices to target users with the highest intent through SERP. • Recommending and working with sales operations on CRM management practices, and sales enablement teams to onboard and train Thanks dedicated salespeople across all domestic and international regions.• Responsible for compliance across all Thanks platforms for data privacy including, GDPR, UK Data Protection, and CCPA • Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, Customer Success Platform, and Ticketing.
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  • O.C. Tanner
    Digital Operations And Revenue Strategy Consultant - Saas
    O.C. Tanner Jan 2020 - Jul 2020
    Salt Lake City, Ut, Us
    The engagement scope of work is to drive a focus around Thanks, a midmarket to large business SaaS product of OC Tanner. Reporting to Head of Thanks business. Functional revenue and marketing executive reviewing all current marketing and revenue operations internationally, working with all international heads of business to create a coordinated effort around marketing lead generation and sales operations. • Coordinating efforts with India marketing leadership and IT teams to execute strategy by directing the frontend developer team, marketing operations team and content teams. • With a top focus on website traffic, lead generation and conversion at all levels to revenue realization. • Focus on creating a content strategy that is relevant across multiple international regions, requires utilizing domain strategy to display the appropriate content for that area around pricing, legal nexus, and languages. • Responsible for web platforms and marketing technology stack. • Focus is on brand building in a very competitive space by creating thought leadership geared to mid and large businesses. • The strategy includes blogs, social media, ABM targeting, display ads, nurturing campaigns and other lead gen tactics. • Utilizing structure markup language tactics and other SEO practices to target users with the highest intent through SERP.• Recommending and working with sales operations on CRM management practices, sales enablement teams to onboard and train Thanks dedicated salespeople across all domestic and international regions.• Lead revenue operations and tech ops architect• Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, Customer Success Platform, and Ticketing
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  • City Of Saratoga Springs, Utah
    Police Officer
    City Of Saratoga Springs, Utah Aug 2024 - Present
    Reserve Police Officer - Utah P.O.S.T. Certified Law Enforcement Officer supporting the community of Saratoga Springs and Bluffdale, UT.
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  • Global Payments Inc.
    Director Of Strategic Partnership, Lead Generation And Product Marketing - Saas
    Global Payments Inc. May 2019 - Dec 2019
    Atlanta, Georgia, Us
    Lead strategic lead generation and product marketing partnership operations in Utah, Georgia and North Carolina. My team of ten Strategic Partner Managers work to create joint ISV, Independent Software Vendor lead generation and product marketing in the latest SaaS payment technology, create marketing strategies and train sales teams to effectively sell joint product solutions nationwide.• Discuss and consult ISV partners on joint product development through API, SDK, hardware and other assets to beta, then general release with new ISV system and install base sales.• Develop strategic alliances, growth plans and joint marketing campaigns for ISV partner lead generation for merchant adoption of electronic transaction processing.• Plan & support field marketing events to support strategic partners at user conferences and industry trade shows for joint product sales.• Work with strategic ISV partners on developing go to market collateral and digital assets, lead capture landing pages, webinars, email campaigns and ABM strategies.• Work to train inside sales teams on product specifics, value statements, use case and how to demo products to end-user. • Conduct joint business reviews with key insights on the effectiveness of leads, lead sources, close rates, retention, opportunity life cycle and gross profit per transaction and overall gross profit including revenue share.• Implement a best practice Strategic Account Management (SAM) model to focus on partnership revenue growth by challenging partners to achieve higher business targets.• Segmented reactive versus proactive partner account management activities into categories and subcategories to better measure which kind of field marketing, digital assets, campaigns, webinars, blog post landing pages, training, product development to grow profitable partnerships and improve joint product development and sales.
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  • Swipeclock
    Head Of Saas Revenue Operations - Sales Ops, Inside Sales, & Digital Marketing
    Swipeclock May 2016 - Apr 2019
    South Jordan, Utah, Us
    Hired consultant turned fulltime. Recruited by the CEO and VP of Operations to create a new marketing department and inside sales organization and anchor a direct-to-consumer channel for the business. Provide oversight for all aspects of business development, sales operations, inside sales, partner channel, SalesForce automation, demand generation, and digital marketing.• Strengthened branding through strategic partnership with Bamboo HR.• Drove 1,800% increase to website traffic and grew billable sites from 150 to 841.• Restructured the sales and marketing organizations. • Attracted, recruited, developed and led an inside sales team consisting of Sales Management, SDR’s, AE’s, Account Managers, Partner Recruiting and Sales Engineers.• Developed and implemented organic lead-gen strategy to grow organic leads by almost 9x.• Introduced buyer persona, prospect journey mapping, and analytics capabilities.• Restructured and managed marketing team and web development to optimize the corporate website to support demand and lead generation programs.• Established a marketing automation platform, PARDOT, to identify opportunities and nurture leads through the sales funnel.• Developed and executed strategy for SEO dominance. • Responsible for compliance across all website, CRM, marketing automation and storage platforms for data privacy including, GDPR, UK Data Protection, and CCPA • Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, and social media platforms.
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  • Swipeclock
    Member Of The Board Of Advisors
    Swipeclock Apr 2011 - Apr 2016
    South Jordan, Utah, Us
    As Advisor asked to offer my advice and opinion to founders, executive management and board of directors in sales and marketing operations. Asked to launch a new business channel and take over digital marketing and sales operations.
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  • Concord Worldwide, Inc.
    Acting Vice President Inside Sales And Marketing Operations (Hired Consultant) - Saas
    Concord Worldwide, Inc. Jan 2016 - Apr 2016
    Austin, Texas, Us
    Engaged by the CEO to establish a Salt Lake City office for the business, which was based in San Francisco with offices in Paris, France. • Recruited the US sales team and established a physical office in Silicon Slopes for the company. • Recruited Director of Marketing• Hired and trained local sales team and managed European sales operations. • Trained in sales methodology and activity model for Freemium to paid conversion model. • Implemented inbound marketing using Sales Acceleration Model with social media. • Interacted and oversaw marketing leadership to establish MQL & SQL processes & conversion modeling. • Created detailed competitive matrix for positioning & GTM (go-to-market) strategies. • Created a reporting structure to capture ARPU, CLV, CAC, Sales Cycle & Lead Conversions. • Launched local operations, negotiated office lease, furniture etc.
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  • Efilecabinet
    Vice President Inside Sales, Sales Operations And Customer Excellence Team - Saas - Shareholder
    Efilecabinet Sep 2013 - Jan 2016
    Lehi, Utah, Us
    Recruited by the CEO and Sr. VP of Marketing to transform the sales organization to hyper-growth status for this 13-year old document management solutions provider. Built and led the sales team of SaaS Account Executives, Enterprise Account Managers, and a SalesForce Administrator to effect transition.• Grew annual recurring revenue from $2.7 million to almost $9 million during tenure.• Built and scaled the sales and customer success teams from 5 to more than 40.• Developed and implemented a new sales strategy to support organizational pivot to a SaaS model.• Launched Enterprise Sales Group and Strategic Partner program.
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  • Bluffdale City
    City Planning And Zoning Commissioner Government
    Bluffdale City Jun 2010 - Dec 2014
    The Planning and Zoning Commissioners are appointed by the Mayor with the advice and consent of the City Council. • As a Commissioner I operated within the constraints of state law and made recommendations to the City Council on matters that pertain to planning and zoning of the city. • Commissioned by the Mayor to stay on as Commissioner 7 months beyond my original 4-year term.
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  • Washington State University
    Marketing Adjunct Instructor Executive Mba Program
    Washington State University 2013 - 2014
    Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, Us
    Planned lessons, delivered instruction and led discussions for the Marketing Administration component of the School’s Executive MBA program. • Led Marketing Administration & Policy 506 and delivered instruction, and discussed lecture with Executive MBA candidates.
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  • Comcast
    Regional Enterprise Manager - Head Of Enterprise Sales, & Field Marketing - Telecommunications
    Comcast Dec 2009 - Sep 2013
    Philadelphia, Pa, Us
    Recruited to lead sales efforts and new market penetration across the Salt Lake City region as one of five startup markets for Comcast Enterprise Solutions. Led Account Executives, Sales Engineers and Sales Operations professionals to grow revenue and market share across the region, and successfully utilizing data and workforce automation reporting tools within Salesforce. • Created go-to-market strategy, consisting of networking, Trade group association marketing and trade show planning. • Participated and ran marketing strategy with Economic Development Corporation of Utah. • Built, developed and led the 14-person team comprised of AEs, SEs, Inside Sales reps and sales operations professionals. Grew regional revenue from 0 to more than $9 million during tenure and market share for fiber optic solutions from 0 to 25%.• Led efforts and completed execution State of Utah MA-111 $24 million telecommunications contract • Achieved #1 sales team in the nation for 3 out of 4 years. • Honored as top performer with the 2013 ‘Game-Changer’ award in recognition for significant impact across the Mountain Region. • Identified as high potential talent and selected (as 1% of all company-wide leaders) to participate in Comcast Foundations of Leadership Program (a 12-month mini MBA).
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  • Voyage 4
    Vice President Sales And Marketing Operations - Voip Business Systems
    Voyage 4 Jun 2009 - Oct 2009
    Recruited by founders to create Go-To-Market strategy for VOIP business product offering for SMB business sales. • Worked with CEO to create Go-To-Market product offering strategy for SMB business sales • Launched & implemented sales operation with direct sales team. • Created indirect channel marketing program for VOIP VARS.
  • Centurylink Business For Enterprise
    Enterprise Strategic Major Account Executive - Formerly Qwest Communications - Telecommunications
    Centurylink Business For Enterprise Oct 2007 - Jun 2009
    Monroe, La, Us
    Managed and organized peer team of two enterprise sales engineers, two customer service managers and three master agent partners to cultivate and sale enterprise business solutions to 12 enterprise accounts by working closely with C-levels, technical buyers and department managers to develop high-level relationships to find solutions around enterprise products that include fiber-based systems like QMOE, (metro optical Ethernet) Co-location and hosted and premise-based enterprise and call center applications and service by engaging enterprise team experts and product overlays and moving throughout the organization managing relationships with other various managers inside the organizations. Lead the enterprise team in Cisco Systems and other networking gear solution sales.
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  • 700 Espn
    Talk Radio Host - Saturday Morning Outdoor Segment
    700 Espn 2008 - 2009
    ·  Show promotion via radio advertisement spots, outside sales, and trade shows.·  Interviewed guests from the outdoor retail space. ·  Pitched show to the local affiliate and the show was born.
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  • Xo Communications
    Enterprise Senior Account Executive - Telecommunications
    Xo Communications Nov 2006 - Sep 2007
    Herndon, Va, Us
    Recruited to come back to work at XO as a result of the Integra Telecom mergers. Recruited away to Qwest Enterprise sales by old XO Colleague and manager at Qwest. While at XO the second time, Top Award Nov. 2006, Top Award December 2006, Top Award January 2007, Top Award February 2007, Top Award April 2007.
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  • Eschelon Telecom
    Sales Manager Business Data Networking And Voice - Eschelon Telecom, Aquired By Eli Then Zayo
    Eschelon Telecom Nov 2002 - Nov 2006
    Us
    Lead & trained sales of 8-18 individuals in outside sales of telephony network and hardware solutions, Cisco, Adtran, and Watchguard. Focused on adding strong product and company values and not commodity selling. Developed a training program for new sales hires. Lead and trained a strong sales process approach with executive summary development versus dropping off a schedule A and costcomparison. Ran weekly one on one’s with reps to meet sales quotas, career development and advancement. Worked closely with corporate recruiters to ensure a base of quality candidates, managed sales turnover by working closely with rep.’s on hitting goals across all aspects of their lives.
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Brandon Nielsen Education Details

  • Harvard Business School
    Harvard Business School
    Media Strategies And E-Commerce
  • Washington State University
    Washington State University
    Finance And Leadership
  • University Of Phoenix
    University Of Phoenix
    And Related Support Services
  • Tooele Techincal College
    Tooele Techincal College
    Police Academy

Frequently Asked Questions about Brandon Nielsen

What company does Brandon Nielsen work for?

Brandon Nielsen works for O.c. Tanner

What is Brandon Nielsen's role at the current company?

Brandon Nielsen's current role is Information Security Compliance Operations Executive.

What schools did Brandon Nielsen attend?

Brandon Nielsen attended Harvard Business School, Washington State University, University Of Phoenix, Tooele Techincal College.

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