Brandon Nielsen Email & Phone Number

Riverton, Ut, Us

Salt Lake City, Ut, Us

• Global ownership and continual improvement of O.C. Tanner’s worldwide security framework, SOC2 and ISO practice. • Responsible for leading and conducting regular worldwide audits • Intimate understanding of all controls and global compliance• Assist with client expectations and questions, security audits, and with new client RFI, RFQ, and RFP.

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Reporting to Scott Sperry, President & COO

Salt Lake City, Ut, Us

Functional head of Revenue Operation, which is over inside sales, sales operations, and marketing including product management. • Created separate business processes and controls in order to create an independent business within O.C. Tanner.• As a separate operating unit achieved SOC2 and ISO 27001:2013 • Coordinating efforts with India, Australia, UK, Singapore, and US marketing leadership and IT teams to execute strategy by directing frontend developer team, marketing operations team, and content teams. • With a top focus on website traffic, lead generation, and conversion at all levels to revenue realization. • Focus on creating a content strategy that is relevant across multiple international regions, which requires utilizing domain strategy to display the appropriate content for that area around pricing, legal nexus, and languages. • Responsible for web platforms and marketing technology stack. • Focus on brand building in a very competitive space by creating thought leadership geared to mid and large businesses. • The strategy includes blogs, social media, ABM targeting, display ads, nurturing campaigns, and other lead gen tactics. • Utilizing structure markup language tactics and other SEO practices to target users with the highest intent through SERP. • Recommending and working with sales operations on CRM management practices, and sales enablement teams to onboard and train Thanks dedicated salespeople across all domestic and international regions.• Responsible for compliance across all Thanks platforms for data privacy including, GDPR, UK Data Protection, and CCPA • Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, Customer Success Platform, and Ticketing.

Salt Lake City, Ut, Us

The engagement scope of work is to drive a focus around Thanks, a midmarket to large business SaaS product of OC Tanner. Reporting to Head of Thanks business. Functional revenue and marketing executive reviewing all current marketing and revenue operations internationally, working with all international heads of business to create a coordinated effort around marketing lead generation and sales operations. • Coordinating efforts with India marketing leadership and IT teams to execute strategy by directing the frontend developer team, marketing operations team and content teams. • With a top focus on website traffic, lead generation and conversion at all levels to revenue realization. • Focus on creating a content strategy that is relevant across multiple international regions, requires utilizing domain strategy to display the appropriate content for that area around pricing, legal nexus, and languages. • Responsible for web platforms and marketing technology stack. • Focus is on brand building in a very competitive space by creating thought leadership geared to mid and large businesses. • The strategy includes blogs, social media, ABM targeting, display ads, nurturing campaigns and other lead gen tactics. • Utilizing structure markup language tactics and other SEO practices to target users with the highest intent through SERP.• Recommending and working with sales operations on CRM management practices, sales enablement teams to onboard and train Thanks dedicated salespeople across all domestic and international regions.• Lead revenue operations and tech ops architect• Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, Customer Success Platform, and Ticketing

Reserve Police Officer - Utah P.O.S.T. Certified Law Enforcement Officer supporting the community of Saratoga Springs and Bluffdale, UT.

Atlanta, Georgia, Us

Lead strategic lead generation and product marketing partnership operations in Utah, Georgia and North Carolina. My team of ten Strategic Partner Managers work to create joint ISV, Independent Software Vendor lead generation and product marketing in the latest SaaS payment technology, create marketing strategies and train sales teams to effectively sell joint product solutions nationwide.• Discuss and consult ISV partners on joint product development through API, SDK, hardware and other assets to beta, then general release with new ISV system and install base sales.• Develop strategic alliances, growth plans and joint marketing campaigns for ISV partner lead generation for merchant adoption of electronic transaction processing.• Plan & support field marketing events to support strategic partners at user conferences and industry trade shows for joint product sales.• Work with strategic ISV partners on developing go to market collateral and digital assets, lead capture landing pages, webinars, email campaigns and ABM strategies.• Work to train inside sales teams on product specifics, value statements, use case and how to demo products to end-user. • Conduct joint business reviews with key insights on the effectiveness of leads, lead sources, close rates, retention, opportunity life cycle and gross profit per transaction and overall gross profit including revenue share.• Implement a best practice Strategic Account Management (SAM) model to focus on partnership revenue growth by challenging partners to achieve higher business targets.• Segmented reactive versus proactive partner account management activities into categories and subcategories to better measure which kind of field marketing, digital assets, campaigns, webinars, blog post landing pages, training, product development to grow profitable partnerships and improve joint product development and sales.

South Jordan, Utah, Us

Hired consultant turned fulltime. Recruited by the CEO and VP of Operations to create a new marketing department and inside sales organization and anchor a direct-to-consumer channel for the business. Provide oversight for all aspects of business development, sales operations, inside sales, partner channel, SalesForce automation, demand generation, and digital marketing.• Strengthened branding through strategic partnership with Bamboo HR.• Drove 1,800% increase to website traffic and grew billable sites from 150 to 841.• Restructured the sales and marketing organizations. • Attracted, recruited, developed and led an inside sales team consisting of Sales Management, SDR’s, AE’s, Account Managers, Partner Recruiting and Sales Engineers.• Developed and implemented organic lead-gen strategy to grow organic leads by almost 9x.• Introduced buyer persona, prospect journey mapping, and analytics capabilities.• Restructured and managed marketing team and web development to optimize the corporate website to support demand and lead generation programs.• Established a marketing automation platform, PARDOT, to identify opportunities and nurture leads through the sales funnel.• Developed and executed strategy for SEO dominance. • Responsible for compliance across all website, CRM, marketing automation and storage platforms for data privacy including, GDPR, UK Data Protection, and CCPA • Principal Systems Administrator for Website hosting & CMS, CRM, Google Analytics, and social media platforms.

South Jordan, Utah, Us

As Advisor asked to offer my advice and opinion to founders, executive management and board of directors in sales and marketing operations. Asked to launch a new business channel and take over digital marketing and sales operations.

Austin, Texas, Us

Engaged by the CEO to establish a Salt Lake City office for the business, which was based in San Francisco with offices in Paris, France. • Recruited the US sales team and established a physical office in Silicon Slopes for the company. • Recruited Director of Marketing• Hired and trained local sales team and managed European sales operations. • Trained in sales methodology and activity model for Freemium to paid conversion model. • Implemented inbound marketing using Sales Acceleration Model with social media. • Interacted and oversaw marketing leadership to establish MQL & SQL processes & conversion modeling. • Created detailed competitive matrix for positioning & GTM (go-to-market) strategies. • Created a reporting structure to capture ARPU, CLV, CAC, Sales Cycle & Lead Conversions. • Launched local operations, negotiated office lease, furniture etc.

Lehi, Utah, Us

Recruited by the CEO and Sr. VP of Marketing to transform the sales organization to hyper-growth status for this 13-year old document management solutions provider. Built and led the sales team of SaaS Account Executives, Enterprise Account Managers, and a SalesForce Administrator to effect transition.• Grew annual recurring revenue from $2.7 million to almost $9 million during tenure.• Built and scaled the sales and customer success teams from 5 to more than 40.• Developed and implemented a new sales strategy to support organizational pivot to a SaaS model.• Launched Enterprise Sales Group and Strategic Partner program.

The Planning and Zoning Commissioners are appointed by the Mayor with the advice and consent of the City Council. • As a Commissioner I operated within the constraints of state law and made recommendations to the City Council on matters that pertain to planning and zoning of the city. • Commissioned by the Mayor to stay on as Commissioner 7 months beyond my original 4-year term.

Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, Us

Planned lessons, delivered instruction and led discussions for the Marketing Administration component of the School’s Executive MBA program. • Led Marketing Administration & Policy 506 and delivered instruction, and discussed lecture with Executive MBA candidates.

Philadelphia, Pa, Us

Recruited to lead sales efforts and new market penetration across the Salt Lake City region as one of five startup markets for Comcast Enterprise Solutions. Led Account Executives, Sales Engineers and Sales Operations professionals to grow revenue and market share across the region, and successfully utilizing data and workforce automation reporting tools within Salesforce. • Created go-to-market strategy, consisting of networking, Trade group association marketing and trade show planning. • Participated and ran marketing strategy with Economic Development Corporation of Utah. • Built, developed and led the 14-person team comprised of AEs, SEs, Inside Sales reps and sales operations professionals. Grew regional revenue from 0 to more than $9 million during tenure and market share for fiber optic solutions from 0 to 25%.• Led efforts and completed execution State of Utah MA-111 $24 million telecommunications contract • Achieved #1 sales team in the nation for 3 out of 4 years. • Honored as top performer with the 2013 ‘Game-Changer’ award in recognition for significant impact across the Mountain Region. • Identified as high potential talent and selected (as 1% of all company-wide leaders) to participate in Comcast Foundations of Leadership Program (a 12-month mini MBA).

Recruited by founders to create Go-To-Market strategy for VOIP business product offering for SMB business sales. • Worked with CEO to create Go-To-Market product offering strategy for SMB business sales • Launched & implemented sales operation with direct sales team. • Created indirect channel marketing program for VOIP VARS.

Monroe, La, Us

Managed and organized peer team of two enterprise sales engineers, two customer service managers and three master agent partners to cultivate and sale enterprise business solutions to 12 enterprise accounts by working closely with C-levels, technical buyers and department managers to develop high-level relationships to find solutions around enterprise products that include fiber-based systems like QMOE, (metro optical Ethernet) Co-location and hosted and premise-based enterprise and call center applications and service by engaging enterprise team experts and product overlays and moving throughout the organization managing relationships with other various managers inside the organizations. Lead the enterprise team in Cisco Systems and other networking gear solution sales.

· Show promotion via radio advertisement spots, outside sales, and trade shows.· Interviewed guests from the outdoor retail space. · Pitched show to the local affiliate and the show was born.

Herndon, Va, Us

Recruited to come back to work at XO as a result of the Integra Telecom mergers. Recruited away to Qwest Enterprise sales by old XO Colleague and manager at Qwest. While at XO the second time, Top Award Nov. 2006, Top Award December 2006, Top Award January 2007, Top Award February 2007, Top Award April 2007.

Us

Lead & trained sales of 8-18 individuals in outside sales of telephony network and hardware solutions, Cisco, Adtran, and Watchguard. Focused on adding strong product and company values and not commodity selling. Developed a training program for new sales hires. Lead and trained a strong sales process approach with executive summary development versus dropping off a schedule A and costcomparison. Ran weekly one on one’s with reps to meet sales quotas, career development and advancement. Worked closely with corporate recruiters to ensure a base of quality candidates, managed sales turnover by working closely with rep.’s on hitting goals across all aspects of their lives.

Executive Education Certificate Program Driving Digital Strategies (Digs), Digital Marketing Communication, Media Strategies And E-Commerce

Executive Mba, Marketing, Operations, Finance And Leadership

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Utah P.O.S.T Satelite Police Academy Leo, Police Academy