Brandon O'Neal - Mba, Ms Email & Phone Number

Kansas City, Mo, Us

Moline, Il, Us

•Led market opportunity identification, portfolio planning, and strategic road-mapping for the Worldwide Forestry division, driving long-term growth and competitive advantage.•Spearheaded strategic planning initiatives for new system innovations and high-impact "Precision" programs, aligning with goals.•Developed comprehensive financial business cases, fostered cross-functional alignment for successful execution, and provided regular insights to C-suite leadership.•Led Recurring Revenue and SaaS initiatives, driving transformative business models across the division.•Directed the development and implementation of Voice of the Customer (VOC) and ECAP 1.0/2.0 processes to enhance product innovation and customer engagement.•Managed multiple high-impact business development projects, including partnerships, joint ventures, and potential M&A opportunities, expanding the division's market presence.•Scoped and led market research initiatives and university partnerships, driving innovative solutions and industry thought leadership.•Notable Achievements:o Owned the portfolio management process for the Worldwide Forestry division, successfully managing change and transitioning the focus from a product-centric to a production system approach resulting in identification of $2B+ in new market opportunities.o Established and implemented the inaugural Deere-University-Custom Research Cooperative, fostering advanced research collaborations and driving innovation across the division.o Identified and executed the division's first SaaS-based initiative resulting in a new $15M+ revenue stream.o Promoted multiple times within Deere due to exceptional performance, demonstrated expertise, and proven leadership abilities in delivering strategic business outcomes.

Moline, Il, Us

•Served as the Global Product Line Marketing Manager for $500M+ product lines with sales across 40+ countries and an R&D budget of $25M, playing a key role on the management team responsible for P&L oversight and the division’s overall performance.•Developed strategic product portfolio plans, aligning with the long-term product vision to ensure sustainable, profitable growth.•Spearheaded the creation and management of the "Value Proposition" for all new product launches, driving the successful execution of go-to-market (GTM) strategies for each launch.•Led the integration of Systems Engineering and Production Systems methodologies within C&F, facilitating early adoption and comprehensive training.•Facilitated global market analyses on consumer behavior, market conditions, and competitive trends to inform data-driven decision-making and refine product value propositions, while leading Voice of the Customer (VOC) processes through the product lifecycle.•Owned and managed the global forestry research budget, directing research initiatives to support product development and inform tactical sales strategies.•Provided strategic leadership to cross-functional teams, driving collaboration across departments to meet product goals, set pricing strategies, and optimize profitability across the product line.•Notable Achievements:o Selected by executives as the first marketing professional Deere to complete the prestigious Caltech/MIT Systems Engineering Certification Program, showcasing leadership in innovation.o Appointed to an enterprise-wide team tasked with developing Deere’s early-stage Enterprise Customer Acquisition Process.o Achieved a 12% improvement in the Total Investment Cost (TIC) to Net Sales Ratio for North American product lines through targeted product development, size class repositioning, consolidation, and cost reduction efforts.

Moline, Il, Us

•Directed product marketing for $200M+ annual product lines with sales spanning 40+ countries, driving global market success.•Conducted innovative global market analysis on consumer behavior, market dynamics, and competitive trends to enable data-driven decision-making and define product value propositions.•Led strategic marketing plans with sales, marketing, and mfg. teams to achieve market share growth and optimize price realization.•Directed customer and dealer advisory groups, translating international market needs into actionable insights to drive new product development and continuous product improvement.•Notable Achievement: Launched the largest new model program in the history of the C&F division, managing a $60M+ R&D investment to deliver a transformative product to market.

•Led overall program/budget management and marketing initiatives, driving operational success and strategic growth.•Directed the Missouri Logging Council and managed the Missouri Master Logger (MML) Program, overseeing implementation and compliance with industry standards.•Oversaw a team of 4 PT field auditors, coordinating all on-site logger audits and ensuring continuous performance management.•Liaised between the American Logger’s Council and the Missouri Logging Council, facilitating collaboration on key initiatives.•Administered all active grants for the organization, developing proposals for new grants, and ensuring compliance with reporting.•Managed relationships with grant cooperators and key partners, maintaining strong collaborative networks to support goals.•Led in-house research activities, delivering insights to support strategic decision-making and program enhancements.•Fostered strong relationships with government agencies, ensuring alignment with regulatory standards.•Notable Achievement: Increased profitability by 10%+ within year 1 through strategic restructuring and pricing methodologies.

Systems Engineering Certification Program Through Caltech, 1 Year Program

Mba, Business Administration

Master Of Science - Ms, Forest Operations

Bachelor Of Science - Bs, Forest Operations