Brandon Pantano Email & Phone Number

Belmar, New Jersey, Us

Client Leadership: Serve as the primary strategic partner for a portfolio of high-value clients, understanding their business goals and challenges. Develop and present data-driven marketing plans that align with client objectives and deliver measurable ROI.Team Leadership: Provide management, mentorship, and guidance to team members. Oversee the execution of client strategies, ensuring alignment with overall objectives and quality standards. Foster a collaborative and supportive team environment.Strategic Planning & Execution: Collaborate with internal teams to develop and implement comprehensive digital marketing strategies that leverage the full spectrum of digital channels, including PPC, SEO, social media, email marketing, CRM platforms, and creative processes. Continuously optimize campaign performance through data analysis and insights.Business Development: Actively contribute to new business initiatives, including participating in pitches and proposals. Identify potential leads and collaborate with the sales team to develop compelling value propositions.Emerging Technology: Stay ahead of industry trends, including advancements in AI and digital marketing, to translate these into actionable solutions for clients.

Advised on Strategic Guidance & Best Practices: Guided businesses on best-practice marketing strategy and operations. Consulted leadership teams on business development, consumer behavior, and emerging technologies, including Generative AI.Conducted Digital Transformation Project with Comprehensive Analysis: Facilitated the digital transformation of Robern's marketing team by analyzing existing resources and capabilities, conducting a SWOT and needs analysis, and creating development plans. Made strategic recommendations to enhance their digital marketing, particularly on their website, email marketing, and social media.Oversaw Paid and Organic Social Strategy: Developed and supervised paid and organic social strategies for Alex and Ani and Kate Spade, including Facebook and Instagram campaigns that drove significant e-commerce sales success, achieving a 40% increase in ROI on ad spend.Crafted Omnichannel Marketing Strategies: Developed omnichannel marketing strategies for Sallie Mae and Klarna, including SEO, paid search, affiliate marketing, paid social, and organic social.Performed Social Media Optimizations: Provided strategic and implementation support for social media optimization, creating content calendars and generating leads. Helped Keller Williams Realty increase lead generation by 20% and Anthony James Master Builder by 35%.

Iselin, Nj, Us

Led Comprehensive Digital Marketing Strategies: Developed and implemented comprehensive digital marketing strategies, driving growth and engagement across multiple channels which include WordPress, HubSpot, LinkedIn, Podcast, Instagram, Facebook, YouTube, and Pinterest. Managed internal teams and external vendor partners, setting KPIs and tracking ROI to ensure maximum effectiveness.Organized regular lunch and learn sessions to foster continuous learning and development within the team, covering topics such as emerging marketing trends, new technologies, and marketing best practices.Cultivated a positive and collaborative company culture by promoting open communication, teamwork, and professional growth opportunities, leading to increased employee satisfaction and retention.Oversaw the team that manages, produces, and promotes the thought leadership Minds Worth Meeting Podcast, which deepens speaker bureau client relationships and creates original content for various marketing channels, including blogs, email, and LinkedIn.Created new digital marketing services contributing to agency revenue. These services include GenAI advisory and training, Customer GPT creation and implementation, web design and development, email marketing, CRM support, SEO, paid advertising, social media, and influencer marketing.Increased the company's revenue by creating and implementing a new marketing and sales plan. This included content and community marketing on web, email, social, and SEO, along with improved CRM and ABM strategies, which increased proactive new client acquisition, expanded existing business, and boosted inbound leads.Integrated Process Improvements & Partnerships to Increase Efficiency & Profitability: Incorporated three significant process improvements and partnerships to increase revenue and profitability: web design and development partner, project management software, sales and lead generation software.

Springfield Township, New Jersey, Us

Managed Brand & Digital Strategy: Drove the success of 30+ brands, including ShopRite, Fairway, and Gourmet Garage, in the digital space. Managed content and community marketing, advertising, email campaigns, and web development.Created Virtual Cooking Class Program Driving Engagement & Revenue Generation: Created and executed a comprehensive virtual cooking class program during COVID-19 to keep customers engaged and drive subscription food prep box sales, resulting in a 25% increase in store revenue from this new channel.Launched New Store Leveraging Brand & Community Partnerships: Led the marketing launch of a new store, managing brand and community partnerships, giveaways, promotions, social media campaigns, user-generated content elements, and influencer marketing, achieving a 40X increase in brand awareness within the first month.Implemented Reed's Giveaway Integrated Marketing Campaign: Implemented a large giveaway promotion with Reed's, integrating online marketing with offline in-store marketing, which boosted customer social engagement by 30% and increased Reed's product sales by 15% during the campaign period.Led COVID-19 Communications and Crisis Management: Managed all digital communications and crisis communication during the COVID-19 pandemic, ensuring shoppers understood new policies, resulting in an 89% positive feedback rate on customer communication.Created and Executed Pharmacy Promotions: Promoted in-store pharmacies as convenient vaccination sites with a comprehensive social media and in-store marketing campaign, increasing pharmacy traffic by 35%.Oversaw Flavor of Football UGC & Super Bowl Campaign: Ran an annual Super Bowl UGC giveaway called Flavor of Football, including web page design and development, photoshoots, social media, and giveaway operations and logistics, resulting in a 45% increase in online engagement and a 25% boost in in-store sales during the campaign.

Coopersburg, Pa, Us

Planned Strategy and Led Teams: Developed and implemented comprehensive digital marketing strategies. Managed internal teams and external agencies, setting KPIs and tracking ROI to ensure maximum effectiveness.Created and Executed B2C, B2B, and HR Campaigns: Directed digital marketing programs aimed at increasing brand awareness, engagement, and demand generation for both consumer and business markets, as well as HR initiatives.Collaborated with High-Level Brand Partners: Worked closely with strategic partners including Apple, Amazon, Sonos, and Home Depot to enhance marketing efforts and product integrations.Comprehensive Digital Marketing Campaign: Spearheaded the creation and execution of a multifaceted B2B and B2C digital marketing campaign for Lutron's presence at CES, collaborating closely with internal creative teams, two PR agencies and a social media agency.Targeted Social Ads: Launched precision-targeted social media ads that increased engagement by 25%.#BestLight UGC Campaign: Initiated the #BestLight user-generated content campaign, resulting in over 5,000 user submissions and a 15% increase in social media followers during the campaign period.Research & Development: Conducted product and target audience research using focus groups and surveys. Collaborated closely with the product development team to ensure market fit.Creative Production: Directed photo and video shoots, web design and development, ensuring cohesive branding and messaging across all platforms.Integrated Marketing: Orchestrated a holistic marketing campaign including PR, organic and paid social media, e-commerce on Amazon, and in-store displays at Home Depot and Lowes.Channel Distribution & Sales Enablement: Enabled sales through effective channel distribution strategies and supported teams with sales enablement tools and resources.

New York, Us

Led Marketing Communications for Sustainability Gamification Company: Incentivized and facilitated behavior change for consumers to lead more sustainable lifestyles. Collaborate with businesses and local governments on loyalty marketing programs. Launched e-commerce platform from initial ideation to promotion.Oversaw Omnichannel Digital Strategy: Contributed to the overall digital strategy as part of a larger omnichannel marketing team, driving cohesive and effective marketing efforts across all channels.Collaborated with Brands on Sponsored Content: Worked closely with brands like WM on sponsored content marketing initiatives, enhancing brand visibility and consumer engagement.Launched New E-commerce Platform: Part of the launch team for a new e-commerce platform, conducting extensive planning and research. Developed and executed an integrated marketing and communications strategy, resulting in a successful platform launch that increased online sales by 30% in the first quarter.Directed Thought Leadership, PR, and Communications: Secured thought leadership PR placements, bylines, and contributed articles in publications such as Fast Company, TechCrunch, and Forbes. Managed agency for all PR outreach, ensuring consistent and positive media coverage.Spearheaded Comprehensive Social Media Management: Managed a comprehensive social media program across Instagram, Facebook, Pinterest, and LinkedIn, resulting in a 30% increase in follower growth and a 15% boost in engagement rates.

New York, Ny, Us

Facilitated Agency Growth and Contributed to Team Management:Core Team Contribution: Played a key role in growing the agency from 40 to over 400 employees by managing teams to support top clients and ensuring the successful execution of campaigns.Team Leadership: Managed and led teams, developed strategies, and informed both teams and clients on emerging trends and technologies to stay ahead in the dynamic digital landscape.Led Campaign Innovation and Management:GE’s #6SecondScience Campaign: Created and executed GE's #6SecondScience campaign, which leveraged Vine for science experiments and DIY projects. This campaign achieved over 410k+ total organic engagements and became one of the most successful Vine campaigns by any brand.Inventors’ Day Campaign: Led GE’s Inventors’ Day campaign, encouraging users to tweet invention ideas using #IWantToInvent. The campaign generated 2,600 hashtag mentions, 1,400 Twitter interactions, and 6,700 Facebook interactions in just seven hours, creating over 70 customized illustrations and engaging with over 250 people.Pinterest "Hey Girl" Campaign: Developed GE’s "Hey Girl" Pinterest board, which gained 10,000 followers and significant engagement through repins, likes, and comments. This campaign showcased GE's ability to think creatively and resonate with audiences on emerging social platforms.Facilitated Brand Voice Workshops and Led Community Management:Del Monte Brand Voice Workshops: Conducted an agency-wide training using the brand voice workshop template for Del Monte, ensuring consistent and compelling messaging across all communications. This initiative standardized brand voice practices across the agency, improving brand coherence and communication effectiveness.Community Management: Actively managed community engagement for all of GE’s social media presence across Facebook, Twitter, LinkedIn, Pinterest, and Google+, fostering a positive brand presence and building strong relationships with audiences.

Managed Integrated PR and Social Media Campaigns:Developed and executed PR marketing campaigns for clients such as Cuisinart and Waring, enhancing brand visibility and engagement.Supported agency operations and relationships, contributing to securing new business and driving agency growth.Introduced social media as a new agency offering, establishing best practices and achieving client success.Oversaw Cuisinart’s and Waring’s social media accounts, including content creation, scheduling, and community engagement.Contributed to Media Outreach and Relations:Executed media outreach, created media lists, and crafted tailored pitches and news angles, securing coverage in top-tier publications.Managed client collaboration to ensure alignment with PR strategies and campaign objectives.Conducted comprehensive industry and media research, compiling reports to inform strategic decision-making.

Operated Tutoring Business:Operated a successful tutoring business, providing academic support to middle and high school students in writing, math, test-taking skills, organizational strategies, and time management.Developed customized lessons, assessments, and support materials, resulting in improved academic performance and increased student confidence.Implemented Digital Marketing for Client Acquisition:Utilized emerging digital marketing best practices, including content marketing and SEO, to build a local client base for the tutoring business.Successfully attracted and retained clients through targeted online marketing strategies, increasing client base by 50%.Consulted Small and Mid-Sized Businesses:Provided marketing consultancy services to small and mid-sized business owners, helping them enhance their digital presence and grow their businesses.Blog Writing and Website Optimization: Wrote blog articles and optimized websites from both SEO and UX perspectives, leading to improved search engine rankings and user engagement.LinkedIn Profile Optimization: Enhanced LinkedIn profiles for professionals, resulting in increased visibility and networking opportunities.Competitor and Industry Research: Conducted thorough competitor and industry research to inform strategic business decisions and marketing plans.Business Development Support: Assisted in creating new business proposals and contracts, contributing to successful client acquisition and retention.

Newport, Ri, Us

Provided Tutoring Services:Undergraduate and Graduate Support : Provided writing tutoring services to undergraduate and graduate students, assisting with academic papers, thesis projects, and research assignments.ESL Tutoring: Offered specialized tutoring for ESL (English as a Second Language) students, helping them improve their writing, grammar, and comprehension skills to succeed in their academic endeavors.Contributed to Operations Management:Center Operations: Assisted in managing the daily operations of the Academic Development Center, ensuring a welcoming and efficient environment for students seeking academic support.Scheduling and Coordination: Coordinated tutoring schedules, managed appointments, and maintained records to optimize the center’s resources and services.Assisted with Marketing Communications:Promotional Campaigns: Developed and executed marketing communications strategies to promote the center’s services, increasing student engagement and utilization of available resources.Content Creation: Created content for newsletters, flyers, and web content to raise awareness about the center’s offerings and events.Community Outreach: Organized and participated in outreach activities to connect with the broader university community, fostering relationships and encouraging collaboration.

Guest Speaker, Omnichannel Thought Leadership Marketing

Board Member, Center For Innovation Education, Customer Experience Program

Speaker, Marketing Program, Social Media Marketing

Certified Marketing Strategist, Institute For The Study Of Business Marketing, B2B Marketing And Sales

Bachelor Of Science, Education

Bachelor Of Science Track, Business, Management, Marketing, And Related Support Services

Education record