General Sales Manager of WaterSports Central at Lake Oconee.

Georgia Wake Lessons is owned by former professional wakeboarder Brandon Lee. Along with instructors Jay Mckibben, Brett Lee, Sam Henry and Blake Grimsley, Georgia Wake Lessons continues to raise the bar for wakeboard and wakesurf instruction by providing the safest, highest quality instruction at the greatest value.

Action Event Group is an event planning and marketing company with one mission in mind – to provide a comprehensive experience. Founded in 2015, the Action Event Group found a need in small market competitions, especially on the amateur level. With over a half of a century of combined experience, Action Event Group’s leadership and staff provide the best services in the industry.

Responsible for the development of business plans and marketing campaigns for the AMSOIL Arenacross, Monster Jam, Nuclear Cowboyz, Disney On Ice, Disney Live!, and Ringling Bros. and Barnum & Bailey shows touring the Southeast region of the United States Prospect, pitch, and close sponsorship deals to increase the company’s profitabilityManage and coordinate publicists, group sales agents, media buyers, arena management and markets to coincide with the marketing campaignNegotiate and execute all promotions on radio, TV and print, as well as any 3rd party partnerships and grassroots opportunities

Supported the VP with administrative tasks, including scheduling and creation of presentations and management of overhead budget through fiscal responsibilityMonitored equipment levels processed and tracked payment of invoices Organized promotional events with sponsorsSuccessfully led all week of show duties for 2011 Atlanta Supercross

Assisted in developing marketing plans for Ringling Bros. and Barnum & Bailey Circus, Disney On Ice, Monster Jam, Supercross, and Nuclear Cowboyz engagements in Atlanta, GeorgiaNegotiated print, radio and outdoor advertising for engagementsHired and managed staffing for secondary promotions

Created sponsorship opportunities for the 2010 Acworth Pro Wakeboard TourDeveloped and implemented creative approaches to increase event attendance

Generated $495,000 in total net sales, the highest of any part time employee in the history of the company at the time. Partnered with outside vendors to expand marketing outreach and reduce event costsCoordinated every facet of the events, including concept, goals, logistics, operations, marketing, publicity, and executionHelped manage the storefront and lead thirteen employeesDirected Ambush School of Wake, an exclusive wakeboard instructional series, to increase the company’s profitabilityManaged a team of ten professional wakeboarders through coordination of athlete appearances and product supply Promoted the brand as an athlete via magazine photo shoots, video sections, and contest participation

Promoted the brand through nonconformist, guerrilla marketing and on premise supportCreated unique campaigns and promotional events that aligned with the company's current brandingManaged sponsorship budget to ensure maximum brand exposure during sponsored events

Created the first annual collegiate obstacle-only wakeboard contestOversaw every facet of the event, including operations, public and community relations, event marketing and sales, branding, insurance purchasing, and athlete participationInitiated measures which increased attendance and profit every year

Supervised, led and scheduled a sales force of seven employeesPerformed financial duties such as payrollAdministered season buys and restocks of productManaged a team of four amateur wakeboarders to promote the company at various regional competitionsDirected and created branding for the company