NightOwl Creative is a company that understands the nature of advertising has changed and wants to pass that knowledge on to you through smart creative, strong strategy and a business model that allows us to treat our clients like dear friends.

• Provided in-depth web site development and design, implementing techniques to maximize consumers “on-site time” through site structures, design elements and overall flow/ease of use. • Created partnerships with outside vendors for print/web to establish the highest quality product.• Conducted creative brainstorming/strategy sessions to keep clients creative fresh and updated utilizing current trends in design.• Implemented a micro-targeting approach to client marketing, utilizing customer segmentation, personalized direct mail as well as personalized url’s & micro-sites to pin point the ideal customer for specific products creating a successful, highly focused campaign while lowering the clients marketing expenses.• Developed on-strategy designs for clientele, designing consistent campaign themes to relay clients overall message, creating a positive brand image to increase profitability.Awards: 2007 Silver Davey Award – Mercedes-Benz Micro Site 2005 Silver Microphone Finalist – JCB Homes Website

• Established and maintained client retention and satisfaction by utilizing all current design software which were used to create print, collateral, outdoor/transit signage and multimedia materials. Efforts also included front end web design and flash animation based on customer specs.• Administered and managed day-to-day responsibilities such as acquiring printing estimates, press checks, client–agency interactions without immediate supervisor interaction as well as maintaining corporate timelines. • Assisted Sr. Art Director in photo/video shoots to streamline workload and increase agency profitability by raising creative billable man-hours through effective time estimation.

• Offered multimedia design utilizing interactive software for CD-ROM presentations, interactive brochures, and web graphics providing clients with innovative self-marketing campaigns for optimal profitability.• Implemented a productive work flow in office environment by streamlining daily routines such as vendor interaction, pre-press of materials for delivery by creating organizational methods ensuring files are properly formatted for client satisfaction.