Brandon Downs Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

Top performing member of the Customer Insights team responsible for executing marketing campaigns for various lines of business at TIAA. Program and run campaigns using SAS Customer Intelligence Studio. Research and analyze bank data sources to be used for campaign development. Collaborate with Project Manager to review, analyze and draft business requirements. Mentor other Customer Insights team members in building campaigns with SAS Customer Intelligence Studio. Partner with application team members to troubleshoot data errors and sanitize data for effective campaigns

Key member of the Global Marketing and Corporate Affairs Consumer Marketing team responsible for the full life-cycle of campaign development. Collaborate with business partners to gather campaign requirements; write Business Requirements Document and obtain stakeholder approval; program and run campaigns using SAS; post campaign results for final business partner approval and sign off. Perform campaign troubleshooting using research and analysis of campaign data, SAS scripts and business partner requirements. Research and analyze bank data sources to be used for campaign development. Responsible for thorough and accurate QC of peer campaigns. Leader in team QC assignment process. Accomplishments:- Championed the creation of campaign batch processing, assisted with requirements gathering and coded UNIX to improve campaign delivery process.- Recognized for consistently delivering campaigns on time or even early to business partners.- Volunteered for key role in developing complex campaign across multiple lines of business in order to increase business acumen.- Converted PC SAS process to BAC Enterprise Guide.

Stamford, Ct, Us

High performing member of the Campaign Operations team whose function is to utilize BI tools that allow our marketing stakeholders to effectively target and analyze our customer base. Responsible for initiating direct mail and email campaigns for customers and non-customers based on their product, services, activity, segment, and status using IBM Unica Campaign. Collaborate with TWC’s marketing partners to define requirements and execute campaigns. Analyze potential campaign strategies to assist stakeholders in their decision-making process. Maintain relationships with mail house vendors and marketing database vendor. Expert in TWC’s marketing data. Accomplishments:- Lead for executing “keep” initiative campaigns (IBM Unica Campaign) highly visible to senior leadership. - Build and maintain daily and weekly trigger campaigns (IBM Unica Campaign).- Consistently deliver files to the mail house within expected time frame.- Developed campaign response reporting used by east region, west region and corporate (SAS).- Championed the creation of a centralized system to manage direct mail campaigns (SharePoint).- Championed the creation of a data quality check process for direct mail campaigns.- Participated as a subject matter expert for the creation and testing of new marketing database.

St. Petersburg, Fl, Us

Member of team that served key client, Time Warner Cable, with direct-marketing IT solutions. Collaborated with TWC’s Senior Director of Enterprise Marketing Automation, other TWC senior managers, and PSC/TWC marketing/database analysts to execute campaigns and provide troubleshooting and end user support. Reported to co-founder/CIO of PSC. Accomplishments:- Consulted internally with TWC IBM Unica Campaign users to target desired segments, and troubleshoot data and system errors. - Assessed client business requirements and strategically applied IBM Unica Campaign to execute regional and national campaigns.- Consistently received recognition from client associates for timely and expert response to their needs.- Reduced initial response time on end-user issues from an expected 24 hours to one hour.- Shortened prelaunch campaign-review time 75% by running SQL queries on databases. - Developed and coded logic for Chordiant Decision Manager, reducing strategic-segments scoring time from 30 hours to 2 hours, and increasing scoring runs from biannually to every 6 weeks.

Charlotte, North Carolina, Us

Conducted Internet searches of potential clients for vendor of equipment-maintenance-management programs at business and government facilities. Co-edited company marketing documents, including responses to RFPs, requests for information, and the employee newsletter. Determined settlements on insurance claims. Established and documented workflow procedures, and trained new-hires in processing claims data. Accomplishments:- Demonstrated high productivity in processing claims. Assumed work of two part-timers after their departure. - Co-created primary equipment database, populating and testing in a QA environment.- Volunteered to assist IT department with diagnosing and troubleshooting in-house equipment failures.

Stamford, Ct, Us

Key member of a newly developed team that provided troubleshooting and end user support for Chordiant Marketing Director. Provided expertise in direct mail marketing campaign management. Tested campaigns to ensure data accuracy and report quality. Accomplishments:- Supported 40+ direct-marketing managers in 20 divisions nationally. - Sharply cut response time to end-user concerns by dedicating attention to customer support.

B.S., Marketing

Masters Of Business Administration