Word of mouth marketing for B2B sales and marketing teams. Allow your prospects to see which happy customers they know.

Sidebar is the Career Growth Platform to help senior tech leaders connect with top professionals, learn critical skills, and achieve their highest goals.

Chili Piper is the first all-in-one Demand Conversion Platform, helping you convert more inbound and outbound leads into qualified sales pipeline. It streamlines the handoff process in every inbound and outbound channel, consolidating many of the point solutions you use today. Form Routing, Chat, Lead Distribution, and Scheduling can now live in one platform with shared teams, routing rules, and reporting. That means easier maintenance and a much more complete picture of how you’re converting leads across the funnel. And the results speak for themselves. Teams are doubling their conversion rates, increasing show rates to 90%+, and saving 20+ hours per week distributing leads.Learn more at chilipiper.com

As the VP of Marketing at Crosschq, I lead a team of talented marketers who are responsible for creating and executing strategies to drive product awareness, demand generation, and revenue growth. Crosschq provides talent-driven organizations with an integrated data and listening platform to optimize all aspects of hiring and continuously improve Quality of Hire. Crosschq's customers and partners include Deloitte, WPP, Allegis, Pinterest, HubSpot, Saks Fifth Avenue, Workday, SAP, and Greenhouse, among others. Crosschq is backed by GGV Capital, Bessemer Venture Partners, Tiger Global, SAP, Okta, and Salesforce.

On the OG Ops Podcast, Jordan Henderson and I speak with actual operations practitioners. The ops folks you know who are rolling up their sleeves and solving the tough problems day in and day out.In those conversations they push past any one traditional Operations category and discuss in depth topics in Business Ops, Sales Ops, Marketing Ops, Revenue Ops, CS Ops, and more.And in doing so, hopefully help you all identify ways to grow in your role and your business

Join me, Jordan Henderson, Jonathan Stevens, and some of the world’s leading revenue operations leaders on a journey as we tackle the important questions many of us face today when building a RevOps function.Apple - https://podcasts.apple.com/us/podcast/revops-podcast/Spotify - https://open.spotify.com/show/7JxyAUZNY5dZdAkSnv9yv1

• Lead positioning, messaging, pricing/packaging, GTM, enablement and lifecycle strategy for all five Revenue.io products.• Create sales enablement core collateral, ensuring all sellers and success managers are well versed in all product offerings, including use cases, value propositions, and customer stories.• Manage strategy and execution of all content marketing, including blogs, ebooks, webinars, podcasts, and videos.

• Managed the demand generation, ABM, content marketing, field marketing and partner marketing teams.• Managed a $1.15M quarterly program budget, which produced $9.7M in pipeline (a 47% QoQ increase).• Managed programmatic and strategic ABM programs to target mid-market and enterprise accounts that generated up to $120 of pipeline for every dollar spent.

– Led all content, website, corporate communications and digital marketing for demand gen, contributing to 4x growth in pipeline and 3.5x growth in ARR.– Planned and executed the GTM plan for product launches and worked cross-functionally to train and enable the revenue team.– Ran the SRDR team of 11, trained on new tools/tech, and developed new playbooks, which lead to a 23% increase in pipeline generated per SDR.

As a professional growth and demand generation consultant, I will help you design a strategic sales and marketing plan and implement the proper processes that will help get you more customer, maximize your revenue, reduce churn and deliver the absolute best experience possible to your customers.I take an integrated and holistic approach to dive into your business and figure out what is the best approach to your market using the most effective communication through the most profitable media.For private consulting, message me personally. *Limited availability*Growth Marketing ▪ Demand Generation ▪ Account Based Marketing ▪ Product Marketing ▪ Corporate Marketing ▪ A/B Testing ▪ Copywriting ▪ Adwords ▪ Positioning ▪ Branding ▪ Book Marketing ▪ Skydiving ▪ Business Development ▪ Sales Enablement ▪ Content Marketing and Strategy ▪ Conversion Rate Optimization ▪ Digital Marketing ▪ Ping Pong ▪ Email Marketing ▪ Event Marketing ▪ Sales Funnel Optimization ▪ Rubics Cubes ▪ Project Management ▪ Press Relations ▪ Public Speaking ▪ Seach Engine Optimization (SEO) ▪ Search Engine Marketing (SEM) ▪ Social Media Marketing ▪ Web Analytics

– Built the demand gen and marketing machine that generated more than 24,000 leads and grew monthly traffic from 90 monthly visitors to 21,000 monthly visitors.– Owned, implemented and managed the marketing tech stack and database.– Supported sales, sales development, product and customer success with communications, branding, messaging, copy editing and design.– Automated top of funnel SDR prospecting, increasing number of opportunities generated per SDR by 71% and meetings generated by 48%

Create, manage and orchestrate campaigns for sales and marketing initiatives, such as new product/program launches, affiliate and VJ partnerships, and events.Drive product lifecycle strategy from idea and customer development to launch/deliveryBuild and administer company database, and configure,track and manage analytics across all channelsManage all content marketing and distribution to generate new leads, retain current clients and build brand recognition Improve and streamline business and marketings systems,including but not limited to lead generation, lead nurture, sales conversion and backend development.Provide right-hand support and play Devil's Advocate to the founder/CEO on all major business decisionsCreate the best product and customer experience possible!

12-Week Professional Learning Intensive, where I was dedicated to growing Branch Metrics, Meadow and Vida Health, while honing my skills in web scraping, content marketing, search engine optimization (SEO), search engine marketing (SEM), UX Design, Google AdWords, Google Analytics, and lifetime value (LTV) modeling. Provided growth consultations for 10+ early stage companies to help them gain traction.Projects: Branch MetricsLead a team of 5 growth marketers to build a comprehensive content marketing strategy based on SEO and SEM tactics, market research and industry trends to help acquire new users. We also built an event marketing plan and affiliate campaigns. MeadowWe build and A/B tested landing pages, managed Google AdWords campaignsand executed SEO strategiesVida HealthAnalyzed data, web scraping, curated content and optimized for SEOProvided marketing consultations for 10+ early-stage companies to help them gain traction

Maintained 100+ client accounts per month through implementation of marketed and sales systems via phone, social media,webinar and emailLead special projects to develop new product features, resulting in 4.5% reduction in churn and record revenueCoordinated and directed communication between sales, product and marketing team managers to develop strategy and ensure product and brand alignmentIdentify potential bottlenecks during the sales process, then develop and execute solutions Awards Received and Recognition:100 sales club 6 timesMost sales is a dayMost sales in a monthMost sales in a yearMost new accountsHighest conversion rate

Created, organized and implemented special fitness, nutrition and cooking class curriculum for all gradesPlanned and instructed curriculum to improve social development and academic performance for the Kindergarten classHelped create, manage and market health, fitness and wellness events inside the school and out in the community

Co-managed projects pertaining to all community events and programs with the companyManaged social media campaigns and designed promotional material to market and sell events, programs and productsCreated and edited copy and material for weekly company newsletter to strengthen brand, increase presence and nurture customers

Organized and managed all social media, PR, promotions, lectures and eventsAssisted in the executing marketing, sale and distribution plans for products and servicesCreated and edited copy and material for bi-monthly company newsletters to both clients and potential customers