Next-Level Mindset Coach to Badass Business Owners Scaling to 6 & 7 Figures

Created and founded a boutique Disney and Universal travel agency. Responsible for securing all permits and licenses from the State of Florida and approval from third-party vendors to establish agency-supplier relationships. Created a company website, logo, brand guidelines, mission statement, strategic digital marketing and public relations plan. Recruited and trained independent contractors.Key Accomplishments:★ Social Media Marketing: Grew Instagram followers from 300 to 4K YOY, Facebook followers 300% YOY, increased organic reach 1000% YOY★ Email Marketing: Grew email list from 20 to 1K YOY, with average open rate 3% higher travel industry average★ Increased sales 50% YOY through integration of digital marketing and positive word of mouth -- consistently delivering more than expected to customers and defying expectations

Taught Intro to Storytelling to non-creative writing majors, instructing them how to create compelling narratives through a variety of mediums -- with a strong focus on character development, plot, scene work, conflict, stakes, and audience connection through human emotion.

I taught 8th Grade Language Arts at a title-one school, utilizing positivity, a growth-mindset, relationship building, and CHAMPS classroom management to achieve FSA gains 9% YOY.

I was recruited to oversee the marketing and public and media relations efforts in order to expand brand awareness for globally recognized brand and corporate icon. I direct a $200K marketing budget aimed at developing brand message, conducting market analysis, and launching program rebranding initiatives. It’s imperative that I’m able to collaborate with cross-functional teams, marketing directors, franchisees, and community leaders to roll out large-scale community campaigns and boost program profitability. Key Accomplishments:★ Created organization’s first website and boosted website traffic YOY by 380.9% increase in unique visitors and 294.9% increase in page views through site/SEO optimization and targeted newsletter campaigns.★ Expanded consumer reach 25% during tenure by expanding live event marketing efforts to previously untapped, high-profile community events, new library markets, and new school districts. ★Revitalized Ronald McDonald Program and educational show lineup by spearheading 3-month rebranding effort through a variety of deliverables, optimizing appearance requests, and originating a post-show feedback funnel. ★ Founded Good Character Award aimed at reversing negative image of Ronald McDonald® brand while promoting health, wellness, and good character, resulting in 47% surge in school district participation.★ Established Circus Skills Fun Station Program as a supplement to educational shows, designed to give students with special needs an unintimidating way to have fun while learning basic circus skills. ★Authored/produced 3 educational shows that generated 100% positive customer feedback after ~150 combined performances.★ Doubled effectiveness of advertising by advising franchisees on brand standards, providing best practices for strategic distribution of marketing materials, and by finding the best third-party supplier of approved brand deliverables.

Covered over 80 spec scripts/writers’ samples, and 10 books for development consideration. Prepared expense reports, script notes, hiring grids, investor proposals, and weekly staff reports.

Marketed films for Gravitas, Breaking Class Pictures, and other independent distribution companies across Twitter and Facebook. Wrote reviews of independent films on Rotten Tomatoes and IMDb. • Consistently had the highest output and engagement among team of 15

Selected to teach Introduction to Film (FIL 2001) to approximately 500 undergraduate students in both fall and spring semester. This course introduces students to film analysis theories and techniques, including the basics of dramatic structure, genre, prevalent filmmaking theories, and film production processes. Through weekly film screenings, class discussion, and hands-on production exercises, students develop and practice skills to help them compare and interpret films representing a variety of genres, aesthetic traditions, and cultural contexts.

This was a unique, once-in-a-lifetime opportunity to fulfill a childhood dream. I served as featured clown in ~2000 shows across ~90 cities nationwide, adhering to all brand standards in look, presence, and media engagement. I was instrumental in changing brand image of circus by conducting ~200 television and print interviews as media spokesperson and brand ambassador and by making national appearances on “Fox and Friends,” “Ultimate Cake Off,” “You’ve Got Not to be Afraid of Clowns,” “Orange County Choppers,” “iVillage LIVE,” and “Only in America with Larry the Cable Guy.”Key Accomplishments:★ Collaborated with Director of Clowning and Boss Clown on development of original material for 3 national tours, overseeing creative process and ensuring material was approved and perfected in advance of off season. ★ Trained ~24 clowns in media relations by reviewing proper handling of animal care and performance-based questions, comedic timing, and brand image standards for live and taped appearances.

Some of my notable achievements as an assistant manager include: improving overall store ranking from #702 to #201 — entering top 15% of company, implementing employee training program to increase sales in overseen departments ~9% to 30% YOY, and reaching #1 sales companywide of Simply Vera Wang collection at launch.