Brandon Rowe

Brandon Rowe Email and Phone Number

Associate Vice President - Performance Marketing @ National University
Rancho Palos Verdes, CA, US
Brandon Rowe's Location
Rancho Palos Verdes, California, United States, United States
Brandon Rowe's Contact Details
About Brandon Rowe

I am a results-driven Senior Marketing Executive with extensive experience in leading high-performing teams across diverse digital and traditional marketing disciplines. I currently oversee a dynamic team specializing in full-funnel paid media, including affiliate marketing, OTT/CTV, social, search, display, and influencer marketing. My role extends to managing web development, SEO, and CRO/UX efforts, leveraging a comprehensive approach to drive performance and engagement.My leadership style is hands-on and democratic, fostering a collaborative environment where goals are clearly defined, and projects are meticulously tracked. I excel in building and nurturing relationships with key accounts, internal teams, and stakeholders through transparent and frequent communication. My strategic vision is complemented by a track record of implementing innovative solutions that address both current challenges and emerging opportunities.Previously, I transformed marketing operations for a prominent retailer by modernizing their brand and expanding their market presence. This involved rebuilding the marketing team, integrating advanced data systems, and launching successful digital and traditional campaigns. My efforts resulted in significant growth and enhanced brand positioning.I have also led digital marketing teams at major organizations, where I successfully executed comprehensive strategies across SEM, social media, SEO, and email marketing. My contributions have consistently led to increased leads, enrollments, and overall growth.In each role, I have focused on leveraging cutting-edge tools and methodologies, including AI, to optimize marketing performance. My background in digital marketing strategy, coupled with a commitment to excellence, has enabled me to drive substantial improvements in both marketing effectiveness and team productivity.

Brandon Rowe's Current Company Details
National University

National University

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Associate Vice President - Performance Marketing
Rancho Palos Verdes, CA, US
Brandon Rowe Work Experience Details
  • National University
    Associate Vice President - Performance Marketing
    National University
    Rancho Palos Verdes, Ca, Us
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  • National University
    Associate Vice President - Performance Marketing
    National University Dec 2021 - Present
    San Diego, California, Us
    As a leading member of a seasoned team of brand and direct response marketers and external agency partners, I am blessed to oversee a team of dedicated performance minded digital marketers. These include upper and lower funnel paid media (Affiliate & PPL, Linear TV, OTT/CTV, Paid Social, Paid Search, Display Advertising, OOH, streaming video and audio, influencer marketing). In addition to full-funnel paid media, our performance marketing team is made up of additional integrated performance marketing divisions including Performance UX (Web Development, Conversion Rate Optimization/CRO), SEO (Search Engine Optimization) and digital content.
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  • Mother'S Market & Kitchen
    Vice President - Marketing
    Mother'S Market & Kitchen Jan 2020 - Oct 2021
    Costa Mesa, California, Us
    Re-organized and rebuilt the marketing department, processes, and capabilities to align with the CEO / Board’s aggressive growth goals and expectations. Strategically led all facets of marketing as a change and transformation agent. Hand-picked to modernize the brand and revolutionize the marketing and data collection capabilities in effort to compete with larger competitors (Whole Foods, Sprouts), and expand to new markets in order to set the company up for long-term success.• In less than two years successfully rebuilt the marketing & events team; consolidated five data warehouses & engineered a revolutionary customer acquisition & audience communications CRM engine; launched PR, SEO, SEM, Social & Digital Media & Influencer programs; published revenue generating magazine and podcast network; revamped traditional strategies (direct mail, OOH); deployed customer loyalty program; rebuilt all web assets; upgraded all in-store POS signage & events; opened new store in Sunset Beach• Assembled a proposal and gained Board approval for new Los Angeles area and national branding and positioning (Mother’s California Market – Where Healthy Meets Lifestyle)• Strengthened the brand’s presence and reach through paid and non-paid channels. • Streamlined and upgraded the email & text lead generation process that has realized +160% overall growth. • Conceptualized, designed & published “Mother’s Organic Living Magazine” and “Mother’s Organic Living Podcast” that not only generates over $75k/quarter, it also provides a rich SEO content, improved and retained audience engagement and reach.
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  • Trident University International
    Senior Director - Digital Marketing
    Trident University International Aug 2012 - Dec 2019
    Chandler, Az, Us
    Collaboratively led a large team of internal staff and several independent agencies in the creation of websites, landing pages, microsites, SEM, paid social media, programmatic display, remarketing, affiliate programs, SEO, CPL TV, lead/student nurturing, reputation management, public relations, email marketing, blogs, webinars, and social media/business analytics.• Boosted leads by 28% and enrollments by 52%, in addition to a total of 30% year-over-year growth from FY12 to FY18. Increased student satisfaction and engagement through targeted student retention programs.• Recognized as a three-time Trident Commit Award Winner for advanced analytics, communication, and collaboration.• Maintained direct oversight for content and creative for integrated digital properties. Optimized functionality for dozens of landing pages, multiple microsites, Hubspot & Salesforce.com, student portal / mobile app, blogs and webinars.
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  • Digital Marketing Strategy Consultant
    Digital Marketing Strategist
    Digital Marketing Strategy Consultant May 2012 - Jul 2012
    Consultant / Advisor in modern integrated digital marketing strategies including digital media, websites, landing pages, mobile, social media, search marketing, ecommerce, product development and analytics.- Client industries ranged from automotive, traditional and digital agencies, mobile marketing agencies, sales organizations, online e-Commerce and online education.
  • Innocean Usa
    Vp, Group Director - Hyundai Digital (Communications, Technology & Analytics)
    Innocean Usa Jun 2011 - May 2012
    Huntington Beach, Ca, Us
    Led and managed digital account teams that effectively aligned Hyundai’s digital programs, assets, and destinations. Architected the strategy, design, deployment, and optimization of HyundaiUSA.com, mobile presences, tablets, YouTube, online shopping tools, media, banners, SEO, SEM, video production, digital photoshoots, budget oversight, and analytics.• Compressed a 12-month website redesign project of HyundaiUSA.com into a four month endeavor. Successfully launched and introduced the new website during the Super Bowl. • Improved Hyundai’s digital ranking to the #3 overall position in the JD Power MWES Study – a key measurable business objective for the company. • Achieved and maintained the #1 Overall Automotive Mobile Site from the JD Power Automotive Mobile Site Study.
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  • Zimmerman Partners Advertising
    Senior Account Director - Digital, Nissan / Infiniti Retail Advertising
    Zimmerman Partners Advertising Jan 2007 - Jun 2011
    Fort Lauderdale, Fl, Us
    Based out of TBWA\Chiat\Day Los Angeles, directly oversaw a national account team of multiple direct reports and several agencies that supported the Nissan’s retail digital service group in seven regional offices. Championed all aspects of integration, consumer experience, strategy, creative, technical, media, analytics, regional/dealer programs, agency partnerships, budgets, SOWs, and ongoing training/education. • Recruited to build an all-new Nissan Digital Division that quickly grew to support seven regional offices/200 DMAs that drove an increase in budget from $500k to $40M within a four-year time span. • Conceptualized the design and led a team that built and maintained an all-new retail site and system improvements for local Nissan promotions. Engaged and retained new/existing regional customers.• Developed and introduced a new software application, the Dynamic Interactive Marketing Engine (DIME) that, to this day, effectively manages all Nissan and Infiniti incentives across the national organization in real-time.
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  • Intermark Group
    Account Supervisor - Digital (Toyota / Lexus / Scion Marketing)
    Intermark Group Jun 2005 - Dec 2006
    Birmingham, Al, Us
    Located at Toyota HQ, Torrance, California, effectively account managed all web properties and interactive software applications, which included BuyaToyota.com, ComparaTuToyota.com, ToyotaCertified.com, dealer locator, configurator, eBrochure, TLF leads management system, VIN locator, Toyota Financial Services billing ad banner system, the Toyota Help Desk, Toyota Direct Marketing/CRM, and site/shopping tools analytics. • Captured $500k in new business in less than 18 months. Co-authored and negotiated 12 fiscal contracts that totaled $2M+. • Designed and introduced an all-new digital business intelligence division that focused mainly on Omniture and other analytical tools.
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  • Intelledisc Technologies, Inc.
    Vp - Interactive Product Marketing & Sales
    Intelledisc Technologies, Inc. Dec 2002 - Jun 2005
    A leader in prospect acquisition systems, IntelleDisc Technologies is a turn-key solutions provider who offers the highest level of sales, marketing and business building technology and consultingCreated strategic direction and direct tactical implementation process for companyDeveloped strategic relationships with client prospects promoting conceptual solutionsOversaw all creative production (client-side & internal) including presentations and script writingManaged all advertising & communications including media planning and direct marketingCultivated client relationships and gave strategic direction to account and sales networkIdentified both short and long-term opportunities on account and vertical marketsDirected new product development & managed budgets
  • Merlin Software Services
    Vp - Marketing & Sales
    Merlin Software Services Oct 1999 - Dec 2002
    Merlin is a 22 year old software services company offering manufacturing, pack-out, printing, interactive and software development, eCommerce and pick-pack-ship fulfillment services. Clients included Ericsson, IBM and Microsoft.Added higher-profit new products and digital services and rapidly built an in-house and national sales team to support growth expectations. Result was an increase in sales 35% and overall profit margins 18%Built, trained and managed national sales team including sales manager, 10 independent territory reps and 4 in-house account manager / customer service representatives; oversaw purchasingCreated online software product & services including eCommerce system, pick-pack-ship fulfillment services for online catalog programs, interactive presentation & website systemManaged P&L, oversaw budgets.
  • Onvideo.Com
    Director - Digital Marketing, Sales & Product Development
    Onvideo.Com Oct 1997 - Dec 1999
    An integrated multimedia, video supply and production company offering in-house video, CD-ROM and internet services, duplication, non-linear video editing and production.Started all-new digital marketing division resulting in overall increased sales by 45% in little over 14 months
  • The Willingham Group (Sales Promotions & Advertising)
    Senior Account Manager
    The Willingham Group (Sales Promotions & Advertising) Sep 1988 - Oct 1997
    A marketing communications agency specializing in the field of sales promotion, safety programs and POP / POS creative strategies including project management and tactical implementation of campaigns for major accounts.Increased billings over 25% / Responsible for nearly 1/3 of the agency's projects; Won POPAI awardIncubated and managed Internet design division (1993 - 1997)

Brandon Rowe Skills

Digital Marketing Integrated Marketing Mobile Marketing Digital Media Web Analytics Seo Social Media Marketing Email Marketing E Commerce User Experience Account Management Strategic Planning Display Advertising Strategic Partnerships Rich Media Project Management Search Advertising Sales Promotion Website Development New Business Development Product Development User Interface Design Automotive Customer Retention B2b Marketing Client Presentation Youtube Management Consulting Print On Demand Offset Printing Vertical Marketing Landing Page Optimization Trade Shows Benchmarking Software Development Marketing Budget Management Cgi Client Counseling Tablets Interactive Kiosks Pop Displays Internet Leads B2c Cpg Industry Digital Education Digital Processes Manage Client Relationships Scopes Of Work User Acceptance Testing Internet Video Production

Brandon Rowe Education Details

  • University Of Southern California
    University Of Southern California
    History And Screenwriting
  • Trident University International
    Trident University International
    Business / Leadership (Anticipated Completion 2022)

Frequently Asked Questions about Brandon Rowe

What company does Brandon Rowe work for?

Brandon Rowe works for National University

What is Brandon Rowe's role at the current company?

Brandon Rowe's current role is Associate Vice President - Performance Marketing.

What is Brandon Rowe's email address?

Brandon Rowe's email address is br****@****adv.com

What is Brandon Rowe's direct phone number?

Brandon Rowe's direct phone number is +131040*****

What schools did Brandon Rowe attend?

Brandon Rowe attended University Of Southern California, Trident University International.

What are some of Brandon Rowe's interests?

Brandon Rowe has interest in Social Services, Kids, Cooking, Medicine, Horses, Exercise, Outdoors, Electronics, Home Improvement, Shooting.

What skills is Brandon Rowe known for?

Brandon Rowe has skills like Digital Marketing, Integrated Marketing, Mobile Marketing, Digital Media, Web Analytics, Seo, Social Media Marketing, Email Marketing, E Commerce, User Experience, Account Management, Strategic Planning.

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