Responsible for:-Development and integrity of corporate identity and brand standards-Developing content for integrated marketing campaigns across visual and verbal spectrum of logos, sales enablement collateral, email, corporate website, blog, social media & paid ad designs, PR, trade show/partner events & videos-Serves as chief brand evangelist for internal and external stakeholders to educate and maintain brand adoption to create evangelists from within and external audiences-Responsible for content strategy & execution of integrated marketing campaigns -3rd party agencies/vendor management and departmental budget responsibilities for Marketing team, including SOWs/contract negotiations, vendor cadence, processes and management of multiple agencies and freelancers-Established baselines for site foundations internally and externally (website, seo, ppc, tradeshows and events)-Increased site traffic driven by organic content efforts in both quality and frequency-Setup initial department agile marketing workflows and platform within Marketing -GTM cross-functional leadership and execution

-Developed brand strategy, executed & launched refined brand identity to support organization's repositioning and expansion, which led to successful June 2023 acquisition: (https://shorturl.at/hrL14) -Defined brand strategy, architecture, narratives, personas, guidelines, messaging initiatives across omnichannel marketing mix -Ensured integrity of corporate identity and brand standards developing content for integrated marketing campaigns across visual and verbal spectrum of logos, sales enablement collateral, email, corporate website, blog, social media & paid ad designs, PR, trade show/partner events & videos-Served as chief brand evangelist for internal and external stakeholders to educate and maintain brand adoption to create evangelists from within and external Go-to Market launches-Responsible for content strategy & execution of integrated marketing campaigns -3rd party agencies/vendor management and departmental budget responsibilities for Brand Marketing team, including SOWs/contract negotiations, vendor cadence, processes and management of multiple agencies and freelancers-Increased site traffic driven by organic content efforts in both quality and frequency-Setup initial department agile marketing workflows and platform within Marketing -GTM cross-functional leadership and execution -Culture Committee volunteer

Results:2020 IPO — Development, coordination and launch of Vertex Inc IPO marketing strategy in partnership with Goldman Sachs & Morgan Stanley for potential investor audience, including S-1, investor roadshow video, coordinated & launched related marketing materials with NASDAQ that directly led to a successful IPO of $402 million raised first day with a fully diluted market value of $3.0 billion. Daily:Responsible for understanding what makes our target audiences tick, and for developing marketing campaigns that position the Vertex brand according to those motivators. Chief evangelist of the Vertex brand ensuring brand integrity across all prospect and customer engagement touchpoints as the leader in tax SaaS ecosystem, supporting the majority of the Fortune 500 with their global tax obligations. Customers included Amazon, Apple, Starbucks, Walmart.com, Ford, Patagonia, LEGO, Siemens, CONA Services, Graybar, among many other notable industry leaders-Pre & post-IPO brand strategy & management initiatives: Redesigned brand identity, strategy, program ownership , launch of the Vertex brand across internal (T&A, employer branding, organization-wide internal launch & training on revised brand) and external properties such as corporate website, sales collateral, social media platforms, trade shows/events, PR & video content, partnership materials for SAP, Oracle, Magento, Salesforce, BigCommerce.

Responsible for project management and marketing strategy requirements of our corporate website, Paid SEM, Display, Social Media, Organic and Affiliate lead generation programs that drives consideration and growth of the Hibu brand.-Accountable for the daily operations for a team of 12, with proven track record of creating and managing of efficient digital marketing systems and agile workflow processes in a fast-paced, lean-resource environment-Devise/define marketing strategies to generate qualifying leads and reach forecasted goals-Penchant for building cross-departmental synergies for ease of collaboration as well as sourcing and maintaining 3rd party vendor relationships-Hard working, dedicated, and passionate about digital marketing

Innovative Manager responsible for the development and daily comprehensive life-cycle management of Display Advertising and Search Marketing product portfolio ($100M+ revenue annually), in order to achieve sales and revenue targets, delivered by clear product visions, positioning and tactical plans.

Manager of global initiatives from inception through successful delivery. This includes overseeing and taking accountability for the entire project life cycle, through the management of key stakeholder relationships and lead geographically-dispersed project teams to deliver the defined benefits of the corporate investment.

Project management of large-scale print and digital brand/advertising campaigns from concept though final execution for domestic and international consumer and B2B brands - Virtua Health, Lincoln Financial Group, Philadelphia Flyers, Cayman Jack Margaritas, Nuna, Pet360, Penn Medicine, Drexel University