Brandon Ward

Brandon Ward Email and Phone Number

Human Centered Design | Digital Product Innovation @ TIAA
Brandon Ward's Location
Charlotte Metro, United States, United States
Brandon Ward's Contact Details
About Brandon Ward

I currently lead experience design at TIAA, a Fortune 100 financial services company. Working within a digital and client experience function, we shape the strategy, design, and delivery of human-centered, data-driven products and services that enhance the financial well-being of millions.I have twenty years of experience in digital and customer experience innovation, including design research and strategy, CX design, service design, UX design, product design and product strategy. I've built high-performing design, customer experience, and product management teams of 50+. My work experience and master's degree in design enables me to manage design thinking and design strategy for the purpose of innovation and transformation. I also have deep experience in digital product strategy and product management, with expertise in agile and scrum and a CSPO certification. I enjoy orchestrating cross-functional transformation, both as a consultant or in-house manager. I have expertise in B2C and B2B innovation in a number of verticals including financial services, healthcare, retail and ecommerce, and travel and hospitality. I'm an advocate for data-driven, outcome-based product strategy and design practices.I frequently share my expertise around design and innovation as an adjunct professor at SCAD and as a speaker and panelist at industry conferences and events.

Brandon Ward's Current Company Details
TIAA

Tiaa

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Human Centered Design | Digital Product Innovation
Brandon Ward Work Experience Details
  • Tiaa
    Sr. Director Experience Design, Journey Lead
    Tiaa Aug 2023 - Present
    New York, Ny, Us
    Currently leading UX design and client journeys within the digital and customer experience design team at TIAA, a Fortune 100 financial services company serving over 5 million employees and 15,000 institutions, with over $1.2 trillion in assets under management.
  • Savannah College Of Art And Design
    Adjunct Professor
    Savannah College Of Art And Design Aug 2022 - Present
    Savannah, Ga, Us
    Adjunct professor of service design at the De Sole School of Business Innovation at SCAD.
  • Andmore
    Svp, Head Of Product And Design
    Andmore 2020 - 2023
    Las Vegas, Nv, Us
    Leadership for PE backed B2B ecommerce software division of a wholesale market leader. Reporting to CEO, helped shape and implement a multi-year, ecommerce growth strategy. Established vision, product strategy, roadmap, and design system for portfolio of sales automation and digital marketplace products. Built and scaled user experience design, user research, product management, analytics, content, and customer success teams and capabilities from the ground-up. Launched a number of SaaS and digital marketplace products, growing outcomes including ecommerce platform GMV, adoption, and engagement.
  • Andmore
    Vp, Digital Product And Experience
    Andmore 2017 - 2020
    Las Vegas, Nv, Us
    Managed digital transformation for world's largest owner/operator of wholesale markets and tradeshows, and a Blackstone company. Increased enterprise value via enterprise digital strategy and roadmap, including redesigned sites/apps, AWS cloud migration, PIM implementation, CMS implementation, and marketing automation investments. Built digital experience design, product management, and content teams. Responsible for multiple websites, portals, mobile apps, and on premise displays in support of 21 annual events, across 20 million square feet, connecting hundreds of thousands of retailers to thousands of wholesale sellers in apparel, gift, and home verticals.
  • Lowe'S Companies, Inc.
    Director, Customer Experience Design
    Lowe'S Companies, Inc. 2014 - 2017
    Mooresville, Nc, Us
    Led design and development of digital and omnichannel customer experience innovation within a Fortune 35 company. Managed several successful CX projects including research, strategy, experience and service design, rapid prototyping, pilot testing and implementation at scale. Managed external partnerships with Jump, IDEO, and Huge, plus technology providers including Microsoft, Google, b8ta, and Decorist.
  • Ia Collaborative
    Group Director, Design Strategist
    Ia Collaborative 2011 - 2014
    Chicago, Il, Us
    Led design and innovation in award winning consultancy. Reporting to co-founders, expanded digital and ecommerce capabilities while orchestrating innovation for clients in healthcare, retail, travel/hospitality, apparel, and financial services. Planned and managed large-scale iinnovation programs including design research, design strategy, business design, service design, product design, development, pilot testing and implementation. Clients included Abbott, AbbVie, Dexcom, Discover, FedEx, HP, Nike, Samsung, United Airlines, and Vera Bradley.
  • Publicis Sapient
    Director, Digital Strategist
    Publicis Sapient 2008 - 2011
    Boston, Massachusetts, Us
    Managed enterprise digital and e-commerce transformation in a leading consultancy. Led global design research and strategy, user experience design, prototyping, development, digital marketing, database marketing, analytics, and content strategy. Contributed to technology integration and platform projects including enterprise architecture, content management systems, marketing automation, and data and analytics solutions. Clients included Harley-Davidson, Hyatt, John Deere, and Limited Brands.
  • Leo Burnett
    Vp, Account Director
    Leo Burnett 1998 - 2008
    Chicago, Illinois, Us
    Managed global brand, marketing services, design, and digital for iconic brands such as Hallmark, Heinz, InBev, Kellogg's, McDonald's and Philip Morris International. Co-managed 20+ person design studio within Publicis and sister company to Leo Burnett providing brand strategy, identity, packaging, and digital experience design for clients including Beam Global, Kellogg's, MLB.com, Sara Lee and Wrigley.

Brandon Ward Skills

Business Strategy Design Strategy Digital Strategy E Commerce Design Thinking User Experience User Research Ethnography Advertising Brand Architecture Integrated Marketing Marketing Strategy Marketing Communications Creative Strategy Interactive Marketing Customer Insight Digital Marketing Brand Management Experience Design Marketing Brand Development Corporate Branding Packaging Strategy

Brandon Ward Education Details

  • Institute Of Design (Id)
    Institute Of Design (Id)
    Human-Centered Design
  • Illinois Institute Of Technology
    Illinois Institute Of Technology
  • Indiana University Bloomington
    Indiana University Bloomington
    Communications And Business Minor

Frequently Asked Questions about Brandon Ward

What company does Brandon Ward work for?

Brandon Ward works for Tiaa

What is Brandon Ward's role at the current company?

Brandon Ward's current role is Human Centered Design | Digital Product Innovation.

What is Brandon Ward's email address?

Brandon Ward's email address is br****@****cdi.com

What schools did Brandon Ward attend?

Brandon Ward attended Institute Of Design (Id), Illinois Institute Of Technology, Indiana University Bloomington.

What skills is Brandon Ward known for?

Brandon Ward has skills like Business Strategy, Design Strategy, Digital Strategy, E Commerce, Design Thinking, User Experience, User Research, Ethnography, Advertising, Brand Architecture, Integrated Marketing, Marketing Strategy.

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