Product Strategy Manager for key and strategic electronic music products including PLUG-OUT synthesizers, modular synthesizers, drum machines, audio interfaces and keyboard controllers.Managed complete product strategy for over 30 cutting-edge products, including working with development and design teams to devising sales and marketing strategy through entire life-cycle.Worked closely with product development and global sales and marketing on market research, user interface and design, high-profile user and artist feedback, and launch strategy.Determined sales and marketing strategy and successfully managed entry into new and emerging markets with highly-desirable target demographics.HIGHLIGHTS:Managed launch of highly successful AIRA range of products• Worked with development on feature-set and user interface• Crafted marketing copy • Managed artist relations bringing in dozens of new and high-profile artists• Achieved significant market share in target markets• Worked with production teams to create video content• High profile dealer and press demos• Achieved main stream press coverage (The Verge, Wired, etc.)• Forecasted and maintained product inventory and sales targetsStrategized and managed successful entry into new and emerging markets• Eurorack modular synthesizers• Hardware + software integrated musical products• DJ “live sets”AWARDS:ROLAND AIRA SERIES• SYNTHTOPIA - BEST OF NAMM 2014• BEATPORT - 10 FAVORITE PRODUCTS AT NAMM 2014• XLR8R - BEST OF 2014 GEARMX-1 MIX PERFORMER• ELECTRONIC MUSICIAN - EDITORS’ CHOICE 2016• DJ TECHTOOLS NAMMIES - BEST LIVE PERFORMANCE INNOVATION (TIED) 2015TR-8 RHYTHM PERFORMER• SOUND ON SOUND AWARD WINNER - BEST DRUM MACHINES, SAMPLERS & SEQUENCERS (HARDWARE) 2016• KEYBOARD MAGAZINE - KEY BUY AWARD 2014SYSTEM-1 PLUG-OUT SYNTHESIZER• ELECTRONIC MUSICIAN - EDITORS’ CHOICE 2015• MIA AWARDS 2014 - MUSICRADAR INNOVATION OF THE YEAR AWARD• KEYBOARD MAGAZINE - KEY BUY AWARD 2014

Directed team responsible for vital marketing activities and collateral including product videos, marketing copy, artist relations, product reviews, and PR aspects of strategic third-party relationships.Partnered with companies like Intel and Microsoft on strategic co-marketing initiatives. Played an integral part in trade shows, tech events and keynote addresses as part of PR campaigns focused on the creative use of technology and 64-bit computing for media production.HIGHLIGHTS:• Demonstration at Intel Developer Forum keynote address• Created CakeTV• SONAR Re-imagined campaign for SONAR X1• Launch of V-Studio series with Roland

Responsible for supporting high-profile users and artists and working with development team on new features and fixes to address the needs of these users.Supported key activities including press reviews and tours as well as primary liaison for 3rd party partner relationships and participation in demonstrations and tech events.Key PR spokesperson and video personality for official video content, major events, and to third party strategic relationships.

Expert in SONAR Digital Audio Workstation as well as competing software and supporting hardware products and platforms.Worked closely with development to provide market research and user feedback.Supported important clients and dealers in the western US region.Key product demonstrator and spokesperson for Cakewalk products.

Responsible for sales of all TASCAM product in Southern California region. Handled diverse account profiles from big-box retailers to technical contracting services.Instrumental in the transitional launch of Gigastudio after purchase of the company and presented the product in live demonstrations and to press and key buyers.Presided over successful period of sales and won award for most new dealers opened in 2001 during period of distribution expansion.

Worked at the company during its prime as an influential force in the early days of digital audio recording. Involved in many aspects of the business over the years including high-profile user support, trade show demonstrations, public relations, product reviews, quality assurance, R&D and sales management.HIGHLIGHTS:• Assisted in development of feature-set, design, and user experience of the V8 digital audio workstation platform.• Responsible for relationships with many music production software companies like SEK'D, Steinberg, Voyetra, Cakewalk, and EMagic with regards to quality assurance, feature-set, and user experience.