Brandon Schor Email & Phone Number

Los Angeles, Ca, Us

Branding, marketing and general business consulting. Deliver high-impact B2B and B2C ideas that drive internal development, innovation, inspiration and growth.• Corporate branding/positioning• Direct/primary research• Digital marketing campaigns feat. creative development, lead generation, tracking & loyalty marketing• Influencer management, paid partnerships• Social mediaClient verticals span:• Automotive • Luxury Lifestyle • Fine Art• Social Media• Health/Wellness• Influencer Management

New York, Us

Client: Infiniti Motor Company (Nissan-Renault)• Global social media & influencer marketing AOR for Nissan's INFINITI luxury automotive brand out of Hong Kong (global headquarters).• Campaign highlights: QX80 Dubai world premiere, QX50 Los Angeles world premiere, Q Inspiration concept car Detroit (NAIAS) world premiere, world's first VC-Turbo engine campaign.• Serve as a thoughtful, detail-oriented business lead for client, leveraging all agency departments including executive/leadership, strategy, creative, production, analytics, operations, legal & finance to deliver industry-leading work.• Harness the energy and challenges associated with on-boarding an agency's newest largest client through process, communication and an entrepreneurial mindset.• Interagency lead with all other client agencies, including: global creative campaigns (72andSunny), global paid media (OMD), global events & motor shows (GPJ), global digital (Critical Mass), regional applications (Crispin Porter, TBWA), corporate (Edelman), as well as internal client departments including Social, Digital, PR, Marcomm.• Bring the digital & experiential scope of work and projects to life including global social media strategy, global/regional operational guidelines/playbook, global influencer programs, international auto shows, world premiere vehicle/model launch events, social community management/engagement, reporting/measurement & analytics plus photo, video production & post-production projects.• Global marketing priority regions: USA, China, Western Europe (WEU), Middle East (IMEA) and Asia & Oceanic (A&O).

New York, Ny, Us

Client: Xenoport Pharmaceuticals• Oversee a leading neurology AOR account ($10MM annual budget) for a Publicis Health agency. • Campaign Highlight: Development and launch of a $4MM pilot market DTC & HCP integrated campaign, including a 30-second commercial/TV spot, all-new consumer and physician websites, video & photo content production of patient profile videos and a physician roundtable discussion, a People magazine cover-wrap ad, online display targeting and retargeting ads, interactive sales materials, print collateral and more.• Direct an agency account team of 20+ (dedicated and shared resources) across all departments, including: creative, strategy, media planning/buying, production, web/interactive, client services, editorial, regulatory, business management and finance.• Lead inter-agency communications between all client agency partners including AOR, public relations, medical affairs, managed markets/market access, conferences/tradeshows.• Guide agency-driven budget discussions with client to ensure transparent communication about changes in scope/actuals and facilitate requests as existing/new priorities shift.• Attend medical-legal-regulatory client meetings to successfully shepherd projects through MLR approvals. • Travel 30% between LA office (client services), agency HQ (NYC) and client offices (SF).• Engaged short-term for client/agency transition period, including the development and launch of a high-impact pilot program.

Us

Key Clients: Alaska Airlines, American Express, General Motors (GMC & Chevrolet), LA Dodgers• Campaign Highlight: 2015 Diversity AOR for Alaska Airlines. Fully integrated campaign including market strategy, new creative for highly targeted consumers, digital & print media planning, destination-marketing microsite, event sponsorships, social media. Message points included events, discounts, fare sales and loyalty program. • Results: Within the first 2 weeks, the campaign exceeded the client's main KPI by over 1,000% and garnered national media exposure• Manage several key clients with both fully integrated marketing campaigns and project-based work• Provide clients with consultative, thought leadership diversity segment counsel to position them appropriately to target consumers, with an edge above competitors in their respective industries• Continually optimize campaigns by combining new ideas, performance insights and client industry news. Regularly report campaign/project performance to clients• Lead account team of ~15 team members across all agency departments in the production and delivery of account work including: creative, social, influencer, event sponsorships/partnerships, interactive/digital, media planning & buying• Reconcile account budgets to SOWs to report on and accurately forecast account financial performance• Contribute to business development work, from general capabilities to client-specific research • Leverage personal & industry contacts for project-related influencer marketing purposes. Utilize social tools to identify, engage and secure additional influencers relevant to specific projects.• Maximize relationships with national & regional media and other industry partners• Manage all practice-related business and event websites• Submit projects for multicultural category award submissions• Work with executive coach to up-level management and communication skills

Los Angeles, California, Us

Key Clients: Motorcar Parts of America, AutoPoint, AutoZone, PepBoys• Campaign Highlight: Successfully navigate agency’s largest AOR automotive client through several years of mergers and acquisitions to gain market-share, build customer loyalty and integrate new brands & products. Campaigns included developing industry-leading concepts and account strategies, brand identity, creative & content development, corporate website and brand sites, product packaging, sales collateral, annual conference planning & tradeshow exhibits, media relations.• Results: Increased brand loyalty and sales, improved product quality perceptions, category-leading creative work, successfully brought new brands and product lines to market.• Collaborate with clients to cultivate relationships, identify new opportunities for growth and to deliver value added service. Work closely with key decision makers (senior & executive level)• Develop and present industry-leading concepts and account strategies for clients. Drive concepts into real-world integrated campaigns to build clients’ brand loyalty and support sales • Contribute to RFP responses including creative concepts and logistics to facilitate realistic new business wins • Set and monitor budgets for both retainer and fixed fee accounts to ensure project profitability. Work with clients on an ongoing basis to evaluate and grow budgets• Project manage using cross-functional scheduling of numerous, simultaneous jobs using multiple processes and systems, including internal trafficking & resource planning• Oversee and QA the development of all deliverables, both in-house and via agency partners, for materials including: branding, digital sites, print & interactive collateral, media relations, executive & sales presentations, advertising, tradeshow exhibits & conferences, event planning, signage, brand/style guides• Assist in all small business operations: staffing, training, process implementation & bizdev

Los Angeles, California, Us

See Account Supervisor description above.

Los Angeles, California, Us

See Account Supervisor description above.

Los Angeles, California, Us

See Account Supervisor description above.

Entertainment celebrity management• Primary business assistant to talent manager and celebrity actor• Contact database management and outreach for events and fundraisers• Office management• Bookkeeping

Los Angeles, Us

Key Clients: John Debney, BT, Jon Brion, Aaron Zigman, Marco Beltrami, Jeff DannaProject Highlight: Campaigns include John Debney’s Oscar nominated score for The Passion of The Christ and BT’s score for Monster.Results: Successful nomination of client composer for an Academy Award®.• Develop and edit press releases, biographies, credit lists, pitch letters• Work with talent to conduct client Q&A interviews for media coverage• Prepare clipping reports, interview schedules, media lists, client presentation materials• Report directly to agency owner: head publicist• Promoted from Intern to Coordinator after just 2 months

Ba, Communication/Journalism: Public Relations

Diploma, Ap English