Lead the project management, implementation, and iteration of lifecycle marketing campaigns and experiments through owned channelsMonitor global campaigns, experiment results, surface learningsBe the team expert on MarTech tooling solutions (Iterable, Contentful, Optimizely, Looker, and Amplitude, etc), surfacing best practices and new opportunitiesPartner with the growth marketing team to create data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g., sample size, significance) to separate signal from noiseHelp with ideation of full-funnel campaigns across onboarding, engagement, active use, and resurrection to drive forward upsell SaaS growth goals and objectives

Researched accelerators, incubators, university programs, and startup events for potential startup prospectsResearched startup metrics, industry data, founder backgrounds, strategies, and marketIdentified potential targets for deal sourcing and pitched targets to RallyCry

Communicated with students regarding academic and mental health issues and connected them to the proper resources Received training for dealing with sensitive topics such as sexual misconduct, suicide, depression, etc. that was then used to de-escalate precarious scenarios involving students and 3rd parties Collaborated with other Residential Peer Leaders in order to create healthy and inclusive alternatives for over 400 students

Examined the relationship between working-class people and their feelings (or lack of feelings) about politicsComposed 6 annotated bibliographies for the principal investigator to use on future/current researchModified methods of recruiting participants for the project which led to an over 20% increase in the participant poolDeveloped/incorporated advertising ideas to increase project exposure to target demographicAuthored over 16 detailed write-ups on the interviewees and their political views

Interviewed over 90 potential Swarthmore student to understand their motivation, passion, and drive for higher education Evaluated individuals' "fit" for the Swarthmore campus based on uniquely designed criteria Educated interviewees on the "Swarthmore experience" and answered any inquires about the institute

Assessed how culture shapes psychological functioning such as interpersonal communication, decision making, religion and biologyDetermined the fit of over 55 participants through custom interviews which resulted in two semesters of successful experimentsAnalyzed research articles and devised annotated bibliographies for researchers to use as basis for research projects

Developed and tested growth hacking strategies that can be applied throughout campus such as hosting events where the attendants had to download the application and resulted in over 100+ downloads per eventAdministered marketing campaigns to advertise the start-up as a more affordable alternative to a live DJDetermined the likelihood of being acquired by XXX billion market cap tech company through SWOT (Strength, Weakness, Opportunity, Threats) AnalysisCreated status reports for weekly meetings with the marketing director utilizing current events, business reports, and market research