Brandon Shipman Email and Phone Number
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Passionate about driving creative change for the improvement of customer and team member experiences. I have over 12 years of experience in digital and equipment innovation, digital customer experience, and product and project management. I currently lead a high-performing and globally focused team of innovative product managers, to create and launch inspired solutions for store team members, franchise partners, and end consumers.
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Director Of Digital InnovationDomino'SBrighton, Mi, Us
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Director Of Digital InnovationDomino'S Dec 2022 - PresentAnn Arbor, Mi, Us
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Manager - Operations InnovationDomino'S Apr 2020 - Dec 2022Ann Arbor, Mi, Us
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Program Leader - Digital Retail ExperienceDomino'S Jan 2019 - Apr 2020Ann Arbor, Mi, Us-Cultivate innovative ideas to create cutting edge digital experiences for customers and team members in-store, demonstrating Domino's digital leadership and competitive advantage-Inspire cross functional teams to achieve shared vision for in-store experiences, including artificial intelligence integrated interactive voice response system and enhanced product assembly projects-Build positive partner relationships within Domino's Franchise community through honesty, integrity, and authenticity
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Digital Marketing Program LeaderDomino'S Dec 2016 - Jan 2019Ann Arbor, Mi, Us-Led strategy, execution, and growth of Domino’s digital owned channels, including email, text, and push notifications.-Managed and orchestrated multiple agency partnerships, including Campaign Management Agency, Email Service Provider, Push Notification and SMS vendors-Spearhead Domino's CRM strategy, rooted in data-based personalization and predictive analytics to permeate the customer experience at every touch point, facilitating a seamless customer journey that builds customer loyalty, boosts sales, and increases customer satisfaction-Resiliently managed RFP and migration efforts of Email Service Provider, to ensure Domino's maintains highest quality and cost efficient partnerships-Responsible for the day-to-day aspects of managing various components of Domino’s owned channel digital marketing initiatives, including the calendar for all consumer facing email, text, and push marketing events-Managed owned channel program expenditures to be within budget guidelines and highlight strategic funding enhancements as needed
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Digital Testing SpecialistDomino'S Oct 2014 - Dec 2016Ann Arbor, Mi, Us-Led Domino's strategic vision and foray into emerging technologies and voice-connected devices by delivering 10 new ordering platforms as project lead for Domino's AnyWare initiative, including Clio Gold and Cannes Lions Titanium Grand Prix award winning Text and Tweet Emoji ordering, Facebook Messenger Bot, Amazon Alexa, Zero Click, Pebble Smart Watch, Android Wear Smart Watch, Apple Watch, Ford SYNC, and Samsung Smart TV-Served as the digital testing expert and liaison for the marketing department and other key business units-Coordinated with agency partners to create digital assets and design user experiences for Domino's digital platforms-Implemented over 470 digital tests from 2014 through 2016, which combined generated over $187 million in annual, incremental sales revenue
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Digital Testing AssociateDomino'S Jul 2013 - Oct 2014Ann Arbor, Mi, Us-Established and managed the digital testing program for Dominos.com and related digital platforms-Developed multivariate and A/B test designs aimed at increasing site conversion, average ticket, and revenue per visit-Implemented over 50 digital tests in 2013, which combined generate ~$20 million in annual incremental sales revenue-Coordinated with agency partners to create digital assets and user experiences for Domino's digital platforms-Instituted new testing procedures and policies while ensuring strong working rapport with IS and Digital Insights teams-Ensured learning from digital testing was incorporated into all digital platforms and experiences
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Field Support Marketing CoordinatorDomino'S Jul 2012 - Jul 2013Ann Arbor, Mi, Us-Aligned with members of cross-functional areas to create an optimized intra-net page for marketing tactic and strategy distribution-Created digital banner and paid search recommendations for specific DMA regions-Coordinated with agency partners to establish digital campaigns in over 50 DMAs-Connected Field Marketers with various marketing departments & assisted in the facilitation of key marketing strategies to the store level
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Consumer Relations SpecialistWolverine World Wide Aug 2011 - Jun 2012Rockford, Mi, Us-Provided detailed information of specific brands to customers during the sales process-Conducted customer satisfaction surveys and service calls, which expanded excellent listening skills-Organized and processed accurate return forms and order records for Retail and Credit offices through SAP
Brandon Shipman Skills
Brandon Shipman Education Details
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Calvin UniversityBusiness - Marketing
Frequently Asked Questions about Brandon Shipman
What company does Brandon Shipman work for?
Brandon Shipman works for Domino's
What is Brandon Shipman's role at the current company?
Brandon Shipman's current role is Director of Digital Innovation.
What is Brandon Shipman's email address?
Brandon Shipman's email address is bc****@****vin.edu
What is Brandon Shipman's direct phone number?
Brandon Shipman's direct phone number is +173432*****
What schools did Brandon Shipman attend?
Brandon Shipman attended Calvin University.
What skills is Brandon Shipman known for?
Brandon Shipman has skills like A/b Testing, Marketing, Cross Functional Team Leadership, Digital Marketing, Market Research, User Experience, Competitive Analysis, Marketing Strategy, Email Marketing, Advertising, E Commerce Optimization, Marketing Research.
Who are Brandon Shipman's colleagues?
Brandon Shipman's colleagues are Ylieng Hernandez, Maria Fernanda Fuerte Rubio, Nick Lawson, Kendall Dickerson, Gursimran Kaur, Travis Mcavoy, Rooplal Ghagre.
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