Brandon Standerfer Email & Phone Number

Greater Los Angeles Area

Responsible for the configuration, training and overall connectivity and functionality of all customer facing distribution channels. This includes CRS, GDSs, Voice, OTAs and booking engine. Project manage and implement CRS and booking engine functionality enhancements. Maintain and enhance content management tools to ensure the accuracy and marketability of OLS Hotels and Resorts. Provide distribution strategy guidelines to hotel General Managers, Sales and Revenue Management teams. Lead the OLS Hotels and Resorts reservation call center on service levels and increased conversion strategies.

Greater Denver Area

Keen oversight of a complex distribution landscape powering 1100+ hotels. Facilitated strategic conversations on channel activations leveraging the customer segment, market penetration and conversion. System Matter Expert for all distribution related strategy and functions.

Denver, Co

Overseen Revenue Management Services for Select Service and Mid-Scale Brands. Developed revenue strategies, concepts and processes to maximize top-line revenue. Analyzed market demand patterns to ensure selling strategies can be implemented to drive REVPAR. Project Managed an enterprise implementation of IDeaS G3 Revenue Management Solution and researched hospitality industry leading RMS solutions for Select Service / Economy Brands.

Greater Denver Area

Distribution Strategy, Project Management and Optimization are the core pillars for demystifying the evolving distribution landscape. Known for executing and high-profile projects while propelling revenue growth and profitability. Projects Include: • Property Management Systems Implementations and Optimization • Central Reservation Systems Implementations and Optimization • Hotel Content Audits • Online Travel Agencies Contract Negotiation and Partnership Development • New Hotel Openings and Transitions SupportLearn More: https://brandonstanderfer.com

Denver, Colorado

Overseeing the brand distribution and central reservation solution. Project managed the brand central reservation system and CRM migration from external technology providers to MICROS Systems, Inc. - Opera. Responsible for directing revenue, pricing and channel management strategy and standardized processes. Intregal member of the brand booking engine development along with OTA and GDS Partnerships.

Spokane, Washington Area

Responsible for all activities related to conceptualizing and implementing brand marketing strategies including the Red Lion Hotels guest frequency program and CRM Management. Applied creative and innovative thinking to help differentiate Red Lion Hotels in the market place. This position required P&L responsibilities of the brand marketing and frequency program.

Responsible for Red Lion Hotels Corporation overall performance in all Distribution channels. Work closely with the Revenue Management Group, to ensure that all channel distribution decisions delivered the highest ADR, RevPAR and overall profitability for the company. The company’s liaison with all electronic distribution partners and represent the company internally / externally in all matters relative to distribution tactics and goals.

Bachelor Of Business Administration - Bba

Associate Certificate, Business Administration And Management, General