Brandon Stroud Email & Phone Number

Leading new product initiatives for USB & Under Armour Brand.

Atlanta, Ga

Currently providing design leadership and strategic acumen to both International and U.S. based Innovation Teams to craft and define long-term design vision while delivering immediate bottom-line results for internal and external partnersAlso providing Trend Council for Investment Management Groups and product focused VC Firms.

Atlanta, Ga

Developed groundbreaking new products across multiple categories by utilizing true consumer insights and intelligent design from concept and strategy to delivery. Oversaw the planning, design, sourcing and launch of all lines. As the liaison between 3 campuses and multiple teams, I initiated a new level of collaboration and cross-disciplinary project approach. Served as Strategic Product Champion to internal and external stakeholders.Developed strategy and oversaw the launch of an… Show more Developed groundbreaking new products across multiple categories by utilizing true consumer insights and intelligent design from concept and strategy to delivery. Oversaw the planning, design, sourcing and launch of all lines. As the liaison between 3 campuses and multiple teams, I initiated a new level of collaboration and cross-disciplinary project approach. Served as Strategic Product Champion to internal and external stakeholders.Developed strategy and oversaw the launch of an average of 80 new products annually, with a 97% average on-shelf hit rate and increased revenue, EBITDA and Market Share YoY. Identified a significant opportunity for entry into a new product category through a full hydration line and traveled worldwide to oversee design, factory selection, sourcing, production and most importantly sell-in. Directly assisted Corporate Re-branding Initiatives to revitalize the 70-year-new company, including brand definition, target audience profiling, product line specifics, product symmetry and new logo. Show less

Greater Atlanta Area

Oversaw the design direction and strategy for this $83M consumer products company, directing development, product line integration, brand strategy formulation, re-branding, and identification of market/category gaps. I supervised our Industrial Design Team, Graphic Design Team and China-based Engineering and Manufacturing Teams. Participated in qualitative focus groups, quantitative surveys, and consumer panels to drive the creation of consumer-influenced designs. Also managed the product… Show more Oversaw the design direction and strategy for this $83M consumer products company, directing development, product line integration, brand strategy formulation, re-branding, and identification of market/category gaps. I supervised our Industrial Design Team, Graphic Design Team and China-based Engineering and Manufacturing Teams. Participated in qualitative focus groups, quantitative surveys, and consumer panels to drive the creation of consumer-influenced designs. Also managed the product pipeline, identified consumer segments and product opportunities, defined brand parameters, and conceptualized product opportunities.Working with the President/CEO and VP of Marketing & Retail Professionals, created new product pipelines, led all design and product development reviews, and established timelines and way-points. Enhanced brand recognition by creating a unique look and feel for all products, including several patented features/elements as well as a new visual brand language. Ensured compliance with all quality and engineering standards by overseeing the entire product development process, including tooling, prototyping, pilot runs, and production in Asia. Delivered increases in cost efficiency and quality by working with US and China based Engineers on tooling improvements. Was actively involved in the design of the support structure necessary to manage our rapid corporate growth and played a key role in the development of custom CRM software for project tracking and management. Show less

From a Junior Marine Design role to leading the creative department, I carried out the design and execution of our full line of exotic offshore powerboats, including exclusive designs for vital clients. My responsibilities included overseeing the complete design process for hulls, decks, cockpits, and cabins as well as interior designs, paint schemes, merchandise, and advertising concepts.Accomplishments: I expanded the company's product line by adding four additional models and three… Show more From a Junior Marine Design role to leading the creative department, I carried out the design and execution of our full line of exotic offshore powerboats, including exclusive designs for vital clients. My responsibilities included overseeing the complete design process for hulls, decks, cockpits, and cabins as well as interior designs, paint schemes, merchandise, and advertising concepts.Accomplishments: I expanded the company's product line by adding four additional models and three product line extensions, established a brand identity, and facilitated consistent sales growth year-over-year. Show less

United States

From 2006 to 2012 I strategically worked as a design consultant on small and large scale projects at various capacities around the country. I was afforded the opportunity to assist in the design of high-end luxury yachts, private aviation interiors, disaster relief shelters, sports apparel and equipment, and special projects for multiple companies and private investors.