Brandon Sutton Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia

Focusing executive leadership on profitable growth strategy via sustainable brand positioning aligned with customer values and informed by social and cultural insights. My global experience with anthropology, semiotics, ethnography, and social media research informs each successful client outcome. I do this through the application of cultural.

Atlanta, Georgia, United States

• Led all marketing, communications, and PR for a 50-acre, $5 Billion transformational real estate development at the site of Atlanta’s birthplace. Championed the stories of early adopters to reframe the narrative of.
• Architected new brand positioning and narrative emphasizing the site as Atlanta’s birthplace and crucial junction of technology, innovation, and progress
• Developed new primary brand and sub-brand visual identity systems, primary brand tagline, and brand guidelines document
• Designed all-new site signage, including large out-of-home executions to support rebranding
• Spearheaded the creation of the company’s Vision, Mission, and Values with input from the entire team
• Developed, produced, and distributed the company’s first Charter Book outlining the overview of the project and company’s business model

Atlanta, Georgia, United States

illuminarium was designed and built to provide rental space for companies and organizations to bring people together while inspiring and facilitating extraordinary collaborative thinking. Our team collaborates with our partners and clients to define and create solutions for some of the most important global, regional, and local issues that impact the.

Atlanta, Georgia, United States

Helping socially conscious individuals and organizations develop their digital marketing and social media strategy. Understanding the challenges other small businesses and change makers face in the increasingly competitive online space. Navigating the waters of the digital sphere and social media, and provide relatable, easy-to-follow, and timely strategic.

Led cross-functional marketing activity across network of three firms for Kiz Toys, Inc. Deliverables included primary research with consumer and trade constituents to develop strategic positioning, retail channel strategy and MarCom approach. Managed and propelled integration of social media, PR, blogger outreach and experiential programs which resulted.

• Emphasis on emerging media strategy and its importance to brand engagement with consumers online. Focus included strategic development of social programs for retail, restaurant, and entertainment/attraction clients..
• Research and understand how target consumers interact online
• Seek opportunities to establish 2-way dialog with consumers
• Enable and encourage consumers to be brand evangelists
• Enhance brand exposure on Facebook, Twitter, YouTube & other emerging media
• Complement existing traditional campaigns with Social Marketing components

Providing insight and strategy for consumer and entertainment brands targeting the youth market. Specializing in non-traditional marketing and research initiatives with an emphasis on strategic use of cutting edge technology to deliver on client goals.

Spearheaded the re-launch of the UMIX online community with significantly enhanced features and marketing objectives. Analysis of the segment yielded insight that led to the transition from a nightlife information directory model to an exclusive editorial content model in Atlanta, Los Angeles, and New York that included lifestyle-specific content on.

Provided support to agencies, consumer products companies, hospitality industry establishments, as well as other regional businesses on lifestyle marketing and interactive marketing programs. Scope of work included brand strategy development, interactive and CRM initiatives, product launch events, and event production.

Co-founded boutique agency in May, 2000 with two business partners. During the first year in business, responsibilities expanded from an operational role into business development and account management. Championed key account intiatives during high-growth stages, and helped expand the interactive and strategic capabilities of the agency. Was instrumental.

New York, New York, United States

Responsible for reviving on-premise marketing program for RJ Reynolds in New York City, the brand’s top strategic market. Challenges included: increase client exposure in sponsored venues, increase sales of client’s product in key accounts, maintain and re-sign contracts with top accounts with limited budgets and fierce competition from other brands..

Forestry

Business