Brandon Sutton Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia

Focusing executive leadership on profitable growth strategy via sustainable brand positioning aligned with customer values and informed by social and cultural insights. My global experience with anthropology, semiotics, ethnography, and social media research informs each successful client outcome. I do this through the application of cultural understanding. Solutions include:- Brand Positioning / Value Proposition- Foundation or Social Cause Strategy - Brand Advocacy Program Strategy- Change Management / Stakeholder Strategy - Organizational / Brand Narrative Development- Decoding Customer Behavior - Social Media Strategy - Brand / Identity StrategyClients:- Reebok: Global consumer research and brand strategy- The Coca-Cola Company: Futures and macro forces forecasting, leadership strategy- Sprite: Global youth cultural research and brand strategy- Minute Maid: Global juice category, strategy, brand, product and packaging innovation- SunTrust: Consumer insights, product strategy, innovation- Unifi: Workforce insights, communications strategy, social plan- Chamberlain Group (Chamberlain, LiftMaster, myQ): B2B and B2C customer insights and strategy, product and category innovation, futures forecasting, executive workshops and strategy briefings. Vendor of the year in 2019- Campbell's: Consumer insights and channel strategy- Anheuser Busch: Consumer insights, communications strategy and tactical implementation- Church’s/Texas Chicken: Asia and Middle East customer insights and strategy, global digital/social analysis and strategy - Captain D’s: Consumer insights, brand strategy, executive workshops and interagency strategic briefings- RentPath: Customer insights, brand, sales and communications strategy- Georgia Lottery: Customer insights and strategy- Metro Atlanta Chamber of Commerce: Insights, strategy, regional stakeholder alignment- Georgia Chamber of Commerce: Insights and strategy for statewide communications initiative

Atlanta, Georgia, United States

Led all marketing, communications, and PR for a 50-acre, $5 Billion transformational real estate development at the site of Atlanta’s birthplace. Championed the stories of early adopters to reframe the narrative of Downtown Atlanta into a place of excitement and possibility. Worked with partners in business associations, government, economic development, neighboring real estate development, and community groups to build momentum toward a revitalized Downtown and magnet for businesses, locals, and tourists alike.● Architected new brand positioning and narrative emphasizing the site as Atlanta’s birthplace and crucial junction of technology, innovation, and progress● Developed new primary brand and sub-brand visual identity systems, primary brand tagline, and brand guidelines document● Designed all-new site signage, including large out-of-home executions to support rebranding● Spearheaded the creation of the company’s Vision, Mission, and Values with input from the entire team● Developed, produced, and distributed the company’s first Charter Book outlining the overview of the project and company’s business model● Launched new website and online web presentation with new visual identity system and updated promotional assets● Directed all local and national media relations, resulting in extensive press coverage ● Created presentations and pitch materials for use in tenant prospecting, investor relations, government relations, and community engagement● Enhanced the Marketing Center with unique historical artifacts and hospitality-forward touches● Launched YouTube channel with content I envisioned, directed, and produced● Liaised with architects, design teams, and internal development teams to guide cohesive brand experiences through district and building-level design, project naming, and positioning● Cultivated relationships among local artists and cultural influencers to develop opportunities for relevant partnerships, public art, and large-scale events

Atlanta, Georgia, United States

illuminarium was designed and built to provide rental space for companies and organizations to bring people together while inspiring and facilitating extraordinary collaborative thinking. Our team collaborates with our partners and clients to define and create solutions for some of the most important global, regional, and local issues that impact the communities in which we live and in which our businesses operate. The space has been thoughtfully designed to provide a neutral, comfortable, inviting environment for leaders in complementary fields to come together to solve some of society’s biggest challenges. We encourage guests to keep an eye focused on systemic changes that are practical to implement by taking bold steps in concert with fellow illuminarium guests.Primary Uses: illuminarium provides the perfect backdrop for a variety of events and meetings: - Corporate Retreats - Board Meetings - Strategy Sessions - Seminars & Conferences - Film, TV, and Commercial Shoots - Special Events & Parties - FundraisersPast clients include: Delta Airlines, SunTrust Bank, The Carter Center, US Green Building Council, Citizens' Climate Lobby, Bain Consulting, AKQA, Sparks Grove, Atlanta Beltline Partnership, Atlanta Pride Committee, Atlanta Community Food Bank, Northstar, Edge Dweller, House of Genius

Atlanta, Georgia, United States

Helping socially conscious individuals and organizations develop their digital marketing and social media strategy. Understanding the challenges other small businesses and change makers face in the increasingly competitive online space. Navigating the waters of the digital sphere and social media, and provide relatable, easy-to-follow, and timely strategic advice that allow these businesses and individuals to flourish.Areas of Focus:- Listening Programs- Competitive Analysis- Conversation Analysis- Consumer Insight- Campaign Ideation- Digital Presence Analysis and Recommendations- Digital and Social Media Strategy Development - Tactical Planning- Online Community Development- Blogger Outreach- Original Content Creation- Optimizing Web Content for Social Sharing- Non-Profit Promotions- Team Building- Public Speaking

Led cross-functional marketing activity across network of three firms for Kiz Toys, Inc. Deliverables included primary research with consumer and trade constituents to develop strategic positioning, retail channel strategy and MarCom approach. Managed and propelled integration of social media, PR, blogger outreach and experiential programs which resulted in key national distribution agreements. Responsible for expanding agency’s digital and social media strategic offering, which led to new opportunities with existing and prospective clients. - Developed social media strategy and tactical plan for Kiz Toys, Inc.- Conceived guest writer program and blogger outreach for consumer launch of Kiz- Created a plan for a new online presence, and directed the creation of 5 new websites for Kiz- Strategized an online open-innovation community for the global launch of a new denim line for a legacy apparel brand, including engaging consumers in China, India, Mexico, Brazil, and the U.S. - Concepted a national mobile experiential tour and coordinated with multiple vendors for production execution- Monitored social media hits for the agency’s flagship client and prepared strategic recommendations for the ongoing engagement with the community- Coordinated efforts of agency and client teams in the public launch of Kiz at the Toy Fair in New York City- Engaged media & retail targets via Twitter and Facebook at the Toy Fair, resulting in additional media coverage and a national distribution deal with a major retail chain

Emphasis on emerging media strategy and its importance to brand engagement with consumers online. Focus included strategic development of social programs for retail, restaurant, and entertainment/attraction clients. Drove measureable success in utilizing social media to expand awareness and dialog with consumers, giving the agency invaluable insight into strategic application for consumer brands. The approach:• Research and understand how target consumers interact online• Seek opportunities to establish 2-way dialog with consumers• Enable and encourage consumers to be brand evangelists• Enhance brand exposure on Facebook, Twitter, YouTube & other emerging media• Complement existing traditional campaigns with Social Marketing components• Remain open to new ideas and embrace Change as necessary to evolution

Providing insight and strategy for consumer and entertainment brands targeting the youth market. Specializing in non-traditional marketing and research initiatives with an emphasis on strategic use of cutting edge technology to deliver on client goals.

Spearheaded the re-launch of the UMIX online community with significantly enhanced features and marketing objectives. Analysis of the segment yielded insight that led to the transition from a nightlife information directory model to an exclusive editorial content model in Atlanta, Los Angeles, and New York that included lifestyle-specific content on dining, shopping, nightlife, and cultural events. The community was further enhanced by the addition of a highly enticing rewards program for site activity and community feedback. - Executed extensive competitive analysis and conducted primary research to inform new brand strategy- Created brand positioning and mission statement- Directed visual design and site architecture across the entire property- Developed multiple ongoing community feedback channels resulting in valuable targeted consumer insight - Hired and managed Editorial team in Atlanta, Los Angeles, and New York- Developed media kit and other B2B materials

Provided support to agencies, consumer products companies, hospitality industry establishments, as well as other regional businesses on lifestyle marketing and interactive marketing programs. Scope of work included brand strategy development, interactive and CRM initiatives, product launch events, and event production.

Co-founded boutique agency in May, 2000 with two business partners. During the first year in business, responsibilities expanded from an operational role into business development and account management. Championed key account intiatives during high-growth stages, and helped expand the interactive and strategic capabilities of the agency. Was instrumental in the development of multiple successful digital marketing intiatives and online communities.- Created and executed integrated marketing program for KMX Energy Drink, including a national on-premise program designed to increase availability and alternative channel sales, targeted local print advertising, tastemaker placement and online community development. - Strategized and tested an alternative product distribution and marketing system for The Coca-Cola Company designed to increase availability and sales of its products in the key on-premise sales channel.- Conceptualized a revolutionary on-premise staff advocacy program, piloted December, 2003 resulting in rave reviews from brand representatives of Coca-Cola’s Hydration division and on-premise staff members alike.- Led development of a comprehensive interactive marketing program for $70MM Atlanta restaurant group. In 2003, the program won the Gold Amy Award for email marketing by the American Marketing Association. - Supervised the U.S. product launch for Asia Pacific Breweries flagship brand, Tiger Beer, in Atlanta and NYC. - Expanded relationship with The Coca-Cola Company while supervising the KMX Energy Drink account. Achieved Agency-of-record status with KMX in 2003.- Opened offices in Chicago and New York City in 2003. Hired and trained staff in both markets.

New York, New York, United States

Responsible for reviving on-premise marketing program for RJ Reynolds in New York City, the brand’s top strategic market. Challenges included: increase client exposure in sponsored venues, increase sales of client’s product in key accounts, maintain and re-sign contracts with top accounts with limited budgets and fierce competition from other brands. - Solidified relationships with key accounts, paving the way for increased exposure and sales - Lifted sales in the market from 50% below the national average to consistently 20% above average - Utilized internal and personal resources to expand venue roster by 50% over the course of 18 months- Created and executed promotional events at key high-profile accounts - Increased client lead-generation through creative incentives and personal attention

Forestry

Business