Brandon Cobb Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

• Develop partnerships with brand and agency trading desks to grow the COMET exchange demand pipeline beyond automated open exchange buying
• Oversee vendor partner review and contract negotiations for both existing and new partners.
• Design and implement COMET PMP and Preferred Deal marketplace leveraging both DSP deal discovery platforms and direct outreach to partners
• Oversee product requirement gathering as Product liaison for demand-facing feature development
• Implement and leverage an omnichannel device graph for ID resolution and audience segmentation in conjunction with an ID resolution and cross-device technology partner
• Lead business development and certification efforts with key technology vendors and industry accreditation organizations

San Francisco Bay Area

• Conduct meetings with agency trading desk teams and DSPs to outline Amobee’s programmatic offering in order to acquire programmatic budgets, specifically for PMP and Preferred Programmatic deals
• Coordinate with Amobee in-market sales teams to evaluate and strategize on programmatic opportunities
• Respond to agency RFPs with custom PMP deal proposals as well as create “off-the-shelf/always on” deals for DSPs
• Develop and distribute informational materials and host Amobee sponsored booths at industry conferences such Programmatic IO, Digiday Programmatic Summit, Ad Tech, CES, etc.
• Conduct various training sessions for Sellers, Sales Planners, Account Managers, and Executives to increase awareness and understanding of the programmatic ecosystem as well as Amobee’s position in the market

Redwood City, California

• Manage the Client Services day-to-day operations of a team of 12 Account Managers and CampaignManagers
• Oversee reporting and analytics, billing and help resolve fulfillment and tracking issues
• Work with networks, operators and direct publishers to ensure 100% attainment of quarterly budget targets
• Participate in pre-sales RFP process by assessing opportunities, gathering pricing and capabilities from various vendor partners and creating competitive media plans
• Provide competitive analysis for performance/app install clients using Distimo/App Annie, Mobile Dev HQ, SensorTower, etc. as well as data and analytics from Comscore, eMarketer, etc.
• Organize formal team training sessions on internal proprietary systems and external tools like Advanced Excel training

San Francisco Bay Area

• Trained AM new hires in Greystripe products and services, ad operations/account management bestpractices, reporting, billing and mobile-specific technologies related to ad serving and conversion tracking
• Managed AM team overseeing campaign delivery, identifying up sale/incremental revenue opportunities and maintaining/growing relationships with agencies and direct partners
• Managed key accounts responsible for large quarterly revenue targets and was ultimately responsible for growing these key relationships.
• Consulted with sales executives and media planners on RFPs, approved and signed IOs
• Provided technical assistance to partners on mobile technology related to mobile conversion tracking, VAST video, app download tracking and mobile retargeting strategies
• Generated weekly revenue reports identifying potential lost revenue, organized optimization strategies and direct buys in order to deliver on campaign goals and fully recognize company quarterly revenue targets

San Francisco Bay Area

My job as Senior Campaign Manager entails:Managing national campaigns for large vertical ad networks including General Mills, AutoTrader.com and First Look Online (formerly National CineMedia)Trafficking in our proprietary ad server as well as the AppNexus consoleDiagnosing and troubleshooting publisher issues regarding integration of standard creative.

I currently freelance for the Austin American-Statesman and Austin360.com covering arts and entertainment in Austin. I have interviewed Grammy winning musicians, best selling authors, Hollywood directors and A-list musicians about current and upcoming projects. In additon I cover various music events around town and participate in the Statesman's coverage.

As Events Administrator I maintained the events calendar for Austin360.com by searching for various music, art and community happenings and adding them to our database. This required basic knowledge of HTML, Adobe Photoshop and various publishing systems. In addition, I also maintained the site's Top Events search box in the center of the home page and.

Bachelor Of Arts - Ba, Classical Guitar

Activities and Societies: Texas Independent Press Assn. Award Winner 2004 University Star Newspaper - Entertainment Editor 2004-2005

Certification, Data Strategy