Programmatic Sales and Business Development professional experienced in leveraging digital media and data to develop partnerships with DSPs, agency trading desk teams, and brands.
-
Nam Public SectorIndeedCalifornia, United States -
Enterprise Account DirectorYelp Feb 2020 - PresentSan Francisco Bay Area -
Senior Director Of Demand PartnershipsCox Comet, Llc Feb 2017 - Jan 2019San Francisco Bay Area• Develop partnerships with brand and agency trading desks to grow the COMET exchange demand pipeline beyond automated open exchange buying• Oversee vendor partner review and contract negotiations for both existing and new partners.• Design and implement COMET PMP and Preferred Deal marketplace leveraging both DSP deal discovery platforms and direct outreach to partners• Oversee product requirement gathering as Product liaison for demand-facing feature development• Implement and leverage an omnichannel device graph for ID resolution and audience segmentation in conjunction with an ID resolution and cross-device technology partner• Lead business development and certification efforts with key technology vendors and industry accreditation organizations• Oversee business development and commercial services partnerships with Cox Automotive and Cox Media Group -
Director Of Trading, Publisher SolutionsAmobee Oct 2014 - Jan 2017San Francisco Bay Area• Conduct meetings with agency trading desk teams and DSPs to outline Amobee’s programmatic offering in order to acquire programmatic budgets, specifically for PMP and Preferred Programmatic deals • Coordinate with Amobee in-market sales teams to evaluate and strategize on programmatic opportunities• Respond to agency RFPs with custom PMP deal proposals as well as create “off-the-shelf/always on” deals for DSPs • Develop and distribute informational materials and host Amobee sponsored booths at industry conferences such Programmatic IO, Digiday Programmatic Summit, Ad Tech, CES, etc.• Conduct various training sessions for Sellers, Sales Planners, Account Managers, and Executives to increase awareness and understanding of the programmatic ecosystem as well as Amobee’s position in the market -
Account DirectorAmobee Dec 2013 - Oct 2014Redwood City, California• Manage the Client Services day-to-day operations of a team of 12 Account Managers and CampaignManagers• Oversee reporting and analytics, billing and help resolve fulfillment and tracking issues• Work with networks, operators and direct publishers to ensure 100% attainment of quarterly budget targets• Participate in pre-sales RFP process by assessing opportunities, gathering pricing and capabilities from various vendor partners and creating competitive media plans• Provide competitive analysis for performance/app install clients using Distimo/App Annie, Mobile Dev HQ, SensorTower, etc. as well as data and analytics from Comscore, eMarketer, etc.• Organize formal team training sessions on internal proprietary systems and external tools like Advanced Excel training -
Manager, Account ManagementConversant Llc Sep 2012 - Dec 2013San Francisco Bay AreaTrained AM new hires in Greystripe products and services, ad operations/account management bestpractices, reporting, billing and mobile-specific technologies related to ad serving and conversion tracking• Managed AM team overseeing campaign delivery, identifying up sale/incremental revenue opportunities and maintaining/growing relationships with agencies and direct partners• Managed key accounts responsible for large quarterly revenue targets and was ultimately responsible for growing these key relationships. • Consulted with sales executives and media planners on RFPs, approved and signed IOs• Provided technical assistance to partners on mobile technology related to mobile conversion tracking, VAST video, app download tracking and mobile retargeting strategies• Generated weekly revenue reports identifying potential lost revenue, organized optimization strategies and direct buys in order to deliver on campaign goals and fully recognize company quarterly revenue targets -
Supervisor, Ad OperationsCox Digital Solutions Feb 2010 - Sep 2012San Francisco Bay AreaMy job as Senior Campaign Manager entails:Managing national campaigns for large vertical ad networks including General Mills, AutoTrader.com and First Look Online (formerly National CineMedia)Trafficking in our proprietary ad server as well as the AppNexus consoleDiagnosing and troubleshooting publisher issues regarding integration of standard creative, rich media, VAST video, BT and retargeting campaigns and third-party ad tag discrepanciesProviding campaign reporting and optimized campaigns based on a variety of metrics and key performance indicators.Training and mentoring junior campaign managers on basic ad serving and troubleshooting Reconciling reporting discrepancies by pulling reports in multiple third-party ad servers including DFP, Atlas and Mediaplex.Participating in product development meetings and regression testing of new products Working with product development and engineers to identify and correct back-end issues related to software updates, reporting discrepancies and ad serving outages -
Audience And Traffic SpecialistAustin American-Statesman Dec 2008 - Dec 2009I currently freelance for the Austin American-Statesman and Austin360.com covering arts and entertainment in Austin. I have interviewed Grammy winning musicians, best selling authors, Hollywood directors and A-list musicians about current and upcoming projects. In additon I cover various music events around town and participate in the Statesman's coverage of the Austin City Limits Music Festival and SXSW.I also work in the Traffic and Audience department monitoring our website's traffic and compiling information on various audience demographics. In addition I administer the Statesman's Special Offer Email product. These jobs require the use of several software applications including Yahoo's APT ad serving platform, Google's DART ad serving platform, Epsilon's DREAM email serving system and Omniture's Site Catalyst.I also make a mean pot of coffee. -
Events Administrator For Austin360.ComAustin American-Statesman Nov 2006 - Dec 2007As Events Administrator I maintained the events calendar for Austin360.com by searching for various music, art and community happenings and adding them to our database. This required basic knowledge of HTML, Adobe Photoshop and various publishing systems. In addition, I also maintained the site's Top Events search box in the center of the home page and updated the Upcoming Roadshows link as new concerts were announced.
Brandon Cobb Education Details
-
Classical Guitar -
Data Strategy
Frequently Asked Questions about Brandon Cobb
What company does Brandon Cobb work for?
Brandon Cobb works for Indeed
What is Brandon Cobb's role at the current company?
Brandon Cobb's current role is NAM Public Sector.
What schools did Brandon Cobb attend?
Brandon Cobb attended Texas State University, Uc Berkeley Extension.
Who are Brandon Cobb's colleagues?
Brandon Cobb's colleagues are Jahed Alom, Henry Boots, Henrry John, Jocelyn Cabanin, Latoya Horton, Lanasha Robinson, Mike Shox.
Not the Brandon Cobb you were looking for?
-
Brandon Cobb
Driving Excellence In Pharmaceutical Project Management: Expertise That Delivers ResultsIndianapolis, In1uwci.org -
Brandon Cobb
Defense Fellow | House Of Representatives | Ts/Sci *Views Expressed Here Are My Own And Not Those Of Dod Or Any Member Of Congress.Washington Dc-Baltimore Area -
Brandon Cobb
Nashville, Tn -
Brandon Cobb
Los Angeles, Ca
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial