* Managed a team of 4 data scientists owning the multi-touch attribution product roadmap and workflow, overseeing the implementation of 8 clients including Nissan, Huntington Bank and JC Penney.* Converted MTA output from a static dashboard to a performance marketing dataset allowing for flexibility in analysis and time-series opportunities.* Integrated MMM outputs with MTA into a unified model to allow for multi-clean room flexibility and combining incrementality with attribution.* Explored feature enhancements including incrementality testing platform and market basket analysis to improve product output and provide potential for new spin-off products.

* Oversight of all marketing data infrastructure and automation including areas of taxonomy overhaul, internal ETL, Adobe/GA pipeline automation, data visualization and data consumption utilizing platforms including Singular, Looker, Marketing Evolution, and AWS.* Project lead for all marketing science related activities including MMM and MTA modeling efforts for attribution reporting and scenario planning.* Developed campaign specific dashboards and performance readouts leveraging a combination of media and site data ranging search, social, programmatic and adobe analytics.* Selected by executive leadership to present at RED21 (a company-wide TED talk) that had over 800 attendees.* Train marketing analytics team on advanced SQL, Python, and LookML.

* Led all data activity including strategy, engineering, analytics, presentation and delivery of three major pillars of Apple’s international marketing division, including: iPhone, iPad, and Arcade.* Supervision, mentorship, and primary leadership of a team of 8, including promotion of their development through challenging and highly visible projects.* Managed execution, automation, and development of the ETL process executing in Python, R and SQL through an AWS architecture, utilizing technologies including Lambda, EC2, S3, Athena, Spectrum, and Glue.* Built and maintained automation scripts handling a variety of tasks including SQL pulls, email automation and file delivery utilizing Python and Cron.

* Designed and built the company’s end-to-end technology stack from the ground up in Python.* Grew donation revenue by 9% through targeted customer segmentation for prospecting.* Identified and acquired 4 new households generating $600K lifetime value through targeted marketing.* Presented organizational dashboard and insights in quarterly board of directors meeting.Improved per concert revenue forecasting accuracy by 22% using predictive modeling - regression - in R.

* Boosted annual revenue by $400K promoting and having approved a strategic shift in sales methodology.* Saved $150K in salary expenses through VBA automation for ongoing reporting.* Recipient of Top Filing Award for inventing and patenting an idea for smart-remote technology.* Automated regular reporting and ETL via SQL and Python scripting.

• Successfully engaged a major advertising client, resulting in generating $750K in annual revenue as well as the signing of a contract with the client.

• Led national training of over 100 people on Excel efficiency techniques.• Promoted to Strategic Account Manager after one year.