Brandon W. Email & Phone Number

Chicago, Illinois, United States

Basel, Basel, CH

Basel, Basel, CH

• Built a team to drive the execution and development of digital marketing in a customer-focused, data-driven approach, with an emphasis on improving the quality and frequency of digital touchpoints and digitizing.
• Coordinated cross-functional teams in the development of global strategic marketing campaigns; drove the implementation and localization of campaigns to align with the country's market conditions, channels, and.
• Supported country teams on territory marketing campaigns by implementing standardized tools and processes, providing coaching and subject-matter expertise, and delivering performance analysis and data interpretation.
• Analyzed integrated marketing campaign performance to set benchmarks and KPIs, gather insights, and adjust strategy in real time to maximize campaign effectiveness; analyzed and interpreted market data to identify.
• Worked closely with Marketing, IT, and Commercial teams to implement process improvements, develop platform roadmaps; represented the business unit in company-wide digital projects, resulting in a better customer.
• Defined statements of work, evaluated bids, and managed agency relationships in coordination with Procurement, IT, and Legal departments. Defined, managed and tracked budget for global marketing cost center, campaigns.

Basel, Basel, CH

• Established digital marketing functions for Global Flowers organization with a grower-focused, data-driven approach and an emphasis on delivering effective, revenue-generating content with speed and at scale for the.
• Led strategy development and execution of tactics across all digital channels in collaboration with sales and product teams.
• Professionalized MarComm and Digital functions by implementing best practices, brand standards, and strategic in-sourcing; trained regional MarComm members on design, content marketing, and digital strategies.
• Analyzed marketing campaign performance to gather insights and adjust strategy real-time and in-season to maximize performance; presented results and analysis to stakeholders and leadership.
• Developed product data management process to improve scalability, standardization, and compatibility of marketing collateral between portfolios, seasons, and countries.
• Defined statements of work, evaluated bids, managed relationships, and negotiated supplier and agency contracts in coordination with Procurement, IT, and Legal departments. Managed project spend and adjusted.

Basel, Basel, CH

• Pioneered a design automation system for crop manuals, brochures, sell sheets, and marketing signage, increasing speed to market, eliminating human error, reducing costs, and producing a superior product.
• Implemented internal standards throughout the MarComm department, such as the launch plan template and core requirements for new product launches, resulting in increased new variety adoption with growers and improved.
• Established relationships with key trade media for public relations and advertising opportunities, negotiated media buys and leveraged relationships to generate additional earned media.
• Executed national trade shows, greenhouse trials, and marketing events as part of a team. Presented new products and technical demonstrations to growers, distributors, and trade media in line with the brand and product.

Supporting SMEs, nonprofits, and higher education institutions develop and manage their online campaigns, brands, sales & recruitment funnels.

New York, NY, US