As Global Marketing Director, I lead digital activation strategies across five territories. Spearheading system deployment and streamlining buyer order processes while optimizing B2B and D2C initiatives. I oversee digital systems and product catalog integration, cultivating and managing the brand's public relations as well as implementing media strategies while supervising all digital commerce channels, web development, media production and paid marketing campaigns. With a strong focus on… Show more As Global Marketing Director, I lead digital activation strategies across five territories. Spearheading system deployment and streamlining buyer order processes while optimizing B2B and D2C initiatives. I oversee digital systems and product catalog integration, cultivating and managing the brand's public relations as well as implementing media strategies while supervising all digital commerce channels, web development, media production and paid marketing campaigns. With a strong focus on financial planning and operational efficiency, I guide all global teams to drive growth and innovation, delivering impactful results. Show less

As a family owned business with operations in Rwanda, Burundi and Congo we handle everything from crop to cup and have a large focus on sustainability where we are dedicated to crafting high-quality, purpose driven coffee. My responsibilities as an executive partner and chief marketing officer at 3AfricanSistersCoffee include building a strong work culture, sampling and sourcing, setting strategic budgets, maintaining customer sales accounts as well as marketing efforts. I ensure our operations… Show more As a family owned business with operations in Rwanda, Burundi and Congo we handle everything from crop to cup and have a large focus on sustainability where we are dedicated to crafting high-quality, purpose driven coffee. My responsibilities as an executive partner and chief marketing officer at 3AfricanSistersCoffee include building a strong work culture, sampling and sourcing, setting strategic budgets, maintaining customer sales accounts as well as marketing efforts. I ensure our operations align with our mission to promote transparency and represent our brand publicly, all while nurturing relationships with coffee farmers, overseeing our community work in the region and ensuring excellence in every cup. Show less

As a global leader in the design, sourcing, manufacturing and distribution of lifestyle focused products. My Involvement at a management level includes oversight of a diverse portfolio of brands consisting of owned, licensed and private label entities, which are sold direct to consumers through big box retailers, private e-commerce and other marketplaces as well as through distributors. My mandate aligns with going beyond best practice, building best in-class D2C channels that drive commerce… Show more As a global leader in the design, sourcing, manufacturing and distribution of lifestyle focused products. My Involvement at a management level includes oversight of a diverse portfolio of brands consisting of owned, licensed and private label entities, which are sold direct to consumers through big box retailers, private e-commerce and other marketplaces as well as through distributors. My mandate aligns with going beyond best practice, building best in-class D2C channels that drive commerce, shape culture, and define categories. Show less

As CEO and founder of CANVAS, I oversee a dynamic team of over 25 freelance professionals pioneering digital strategies for global clients. With expertise in strategy, brand persona and digital experiences, we leverage brands with our bespoke solutions to drive consumer engagement and growth and thrive at the intersection of design, data, and technology. We pride ourselves on delivering world-class campaigns that command industry recognition, fostering long-term client partnerships, and… Show more As CEO and founder of CANVAS, I oversee a dynamic team of over 25 freelance professionals pioneering digital strategies for global clients. With expertise in strategy, brand persona and digital experiences, we leverage brands with our bespoke solutions to drive consumer engagement and growth and thrive at the intersection of design, data, and technology. We pride ourselves on delivering world-class campaigns that command industry recognition, fostering long-term client partnerships, and propelling brands into the future with innovative, impactful solutions. Show less

Since its inception in 2016, our company has been at the forefront of content creation and video production, quickly establishing ourselves as a leader in Southern and Northern Africa. Our mission is to encapsulate and elevate every unique experience, crafting memorable and emotive content that empowers brands to forge deeper connections and loyalty with their audiences. At the heart of our work is a commitment to creating lasting value through all our productions and marketing services. Our… Show more Since its inception in 2016, our company has been at the forefront of content creation and video production, quickly establishing ourselves as a leader in Southern and Northern Africa. Our mission is to encapsulate and elevate every unique experience, crafting memorable and emotive content that empowers brands to forge deeper connections and loyalty with their audiences. At the heart of our work is a commitment to creating lasting value through all our productions and marketing services. Our esteemed clientele underscores our position as a pivotal player in transforming and amplifying the digital narratives of brands worldwide. Notable names include: Black Coffee, Skins Cosmetics, Airlink, Capitec, EasyEquities, Howler, Redbull, Jameson, Savanna, BMW, Zoom, Makro, Corona, Discovery Channel, Gold's Gym, Ultra South Africa, Animal Planet, Trojan Equipment, Switch Playground, Babybro, The South African Fund for Entertainment, AnythingGoes, among others. Show less

I was brought in to spearhead the launch of a groundbreaking web3.0 based fantasy sports app, with a primary focus on facilitating cutting edge ideation given my extensive knowledge and experience of blockchain technologies. My responsibilities encompassed the full spectrum of product development and viral marketing as well as oversight and creation of all digital brand assets - implementing innovative strategies to drive user engagement and product adoption. Furthermore, supervising feature… Show more I was brought in to spearhead the launch of a groundbreaking web3.0 based fantasy sports app, with a primary focus on facilitating cutting edge ideation given my extensive knowledge and experience of blockchain technologies. My responsibilities encompassed the full spectrum of product development and viral marketing as well as oversight and creation of all digital brand assets - implementing innovative strategies to drive user engagement and product adoption. Furthermore, supervising feature integration where I was responsible for management of app development and design teams, directly executing impactful advertising strategies as well as managing high-profile awareness campaigns at major sporting events around South Africa. Show less

As a consultant experienced in both Web3.0 and traditional finance marketing, I collaborated with creative teams to develop visually appealing materials and crafted persuasive growth campaign initiatives, bridging the gap between modern DeFi and traditional finance. I forged strategic partnerships, managed cross-functional teams for successful product launches and events and increased brand awareness through targeted marketing campaigns, effectively showcasing industry-specific opportunities.

At WeAreMusicPeople, one of South Africa's largest live event companies, I served as Project Development Manager directing digital media and orchestrating live event coverage - Driving exceptional engagement and visibility for globally acclaimed brands like Pacha Ibiza, Keinemusik and Black Coffee. Moreover, through modern innovative processes I led Interdepartmental collaboration between sound, construction, design and promotional teams. Ensuring a seamless execution of 30+ high-profile events… Show more At WeAreMusicPeople, one of South Africa's largest live event companies, I served as Project Development Manager directing digital media and orchestrating live event coverage - Driving exceptional engagement and visibility for globally acclaimed brands like Pacha Ibiza, Keinemusik and Black Coffee. Moreover, through modern innovative processes I led Interdepartmental collaboration between sound, construction, design and promotional teams. Ensuring a seamless execution of 30+ high-profile events annually. Show less

My role included development of brand strategy, conducting market research and adapting company marketing policy to anticipate sales performance trends while mitigating consumer risk by liaising with brokers and external agencies. Additionally, I oversaw the creation and management of educational product content channels inside of GCC’s members club - executing targeted campaigns to engage with existing clientele as well as communicate external brand narratives.

At EasyEquities, South Africa's leading low-cost investment platform, I played a pivotal role in hitting the milestone of one million users. Collaborating with managing partners and the Purple Group CEO - I directed educational content, managed digital marketing assets, and orchestrated impactful social media campaigns. Driving process improvements, coordinated expansion events and ensured seamless execution, significantly boosting market presence and user engagement.