Brandon Van Dyck Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Leading marketing strategy and brand development for owned apparel brands with a focus on developing brand strategy, brand positioning, retail marketing, driving eCommerce, and leading social media and sponsorship activation.

Providence, Rhode Island

• Responsible for defining and communicating a clear brand strategy to global partners for regional execution and implementation.• Directed and led seasonal partnership launches with biannual brand analysis to gauge success of campaign. • Led development of global brand standards and logo redesign for 2 sub-brands.• Managed the retail group’s $20mm marketing budget – growth in unaided awareness up 20% in year one.• Collaborated and executed external sponsorships & events including agency relationships across PR, event, digital, and creative.• Responsible for increasing mind share, market share and value proposition for all of Honeywell's owned footwear brands, globally.• Leading the brand's activity for all major customer and user brand evaluations across marketing, advertising, sponsorship, PR, merchandising and licensing.• Developing all major global brand platforms, programs and launches.

Fort Worth, Texas

• Responsible for implementing the brand strategy of Williamson-Dickie Manufacturing Company, it’s wholly owned subsidiaries, licensees and affiliates within the USA, Mexico and Canada.• Shaped and enforced brand strategy through the management of all core agencies (AOR, Entertainment, Lifestyle) to ensure alignment with brand positioning.• Directed all Brand, Entertainment and Lifestyle marketing for Dickies • Managed all sponsorship activation in Sports/Entertainment, Music, Skate/BMX and Verge Culture.• Planned and managed a $20 million media, sponsorship and activation budget.. • Managed the sponsorship and activation of the Dickies brand within high profile events and sports properties such as Professional Bull Riders, the Dew Tour, X-Games, MLB, NBA, NASCAR, Indy500, CMA’s/ACM’s, NY Fashion Week, South by Southwest, Coachella and CMJ music festivals.• Drove breakthrough content-to-commerce collaboration with Amazon.com around SxSW music festival to grow sales 100% over target yearly growth. • Launched Dickies first national brand marketing campaign working with key media partners to develop a campaign rollout plan leveraging digital, print, television, radio and sponsorship. Results showed sales growth of over 125% YOY in applied markets.• Developed Dickies first Action Sports specific clothing line, ‘The Dickies 67 Collection’, allowing smaller core shops to purchase unique pieces not available at big-box retailers, growing field sales by over $2MM in one year.• Managed both POS and brand campaign photo and TV spot shoots.• Responsible for all content, product and social development programs within entertainment and sports. (NASCAR Pit Crews, Action Sports, Music, Film Content).• Managed the brand’s presence at all Action Sports and Outdoor trade shows, supporting both GM Sales and B2B Occupational Wear sales teams.

Sacramento, California Area

• Drove the conceptualization and delivery of joint marketing and promotional programs for national sponsors including Carl’s Jr., Allstate, MillerCoors, AutoZone and Adidas. Created, executed, and reviewed innovative promotional programs both in-arena and at retail to ensure continued sponsor growth.• Promoted the Kings brand in the development of all custom sponsor broadcast spots and digital platforms.• Conceptualized the integration and delivery of licensing programs both on and off site.• Worked with current and former NBA athletes, player ambassadors, and player agents to secure and leverage endorsements from team sponsors.• Developed award winning brand activation, the Adidas Team Store. Offsite team store was branded and built out as an Adidas Shoe Box, wining NBA Best Practices award. • Created unique custom digital content with NBA players to help drive partner brand campaigns • Approved all brand broadcast & digital marketing strategies, as well as creative production, platform selection and media spend. • Led the brand effort of in-house production group to create brand spots for the League, sponsors and concert promoters (print, TV, radio).• Managed the generation and implementation of in-arena, at-retail and online promotional programs that helped increase the value of the Kings and their sponsored brands.• Provided strategic budgetary planning to develop and manage annual spending for promotions and sponsorships across all brands.• Actively prospected and sold sponsorships for both the Sacramento Kings, Sacramento Monarchs (WNBA), and custom music series held at ARCO Arena. Revenues of over $450,000 brought in per season. • Championed the implementation of Stone Timber River Asset Management and Scarborough Research, which changed the way NBA teams leveraged all sponsorships and grew business.

Sacramento, California Area

• Managed national advertising campaigns, approved media placement and managed the overall account process.• Helped plan and execute commercial shoots from client alignment to securing production.• Conducted qualitative/quantitative research to test messaging and to identify new sales prospects and viewer habits.• Set department goals and monitored sales in eight separate sales territories within the greater Sacramento/San Joaquin valley.• Charged with client retention, as well as securing new business within the regional hotel and resort, and automotive industry.• Worked with On Air Promotions creative team to execute promotional strategies and send rough spots to clients for approval.• Analyzed Nielsen overnight ratings and reported trends to senior management.