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Product manager with 15+ years of experience in FinTech, Payments, and B2B B2C SaaS solutions. Successful track record of driving E2E product lifecycle management, leading cross-functional teams, and scaling payment platforms to meet global business needs. Expertise in designing and launching scalable payment products, optimizing customer journeys, and ensuring compliance with global regulatory standards. Proven ability to manage multi-billion-dollar GMV platforms and drive business growth. Demonstrated leadership ability includes leading cross-functional teams of 20+ across engineering, UX, data, and operations globally. Sailor ⛵ Lifelong learner 📗 Public speaker 🎤 Mentor 👥𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:◆ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 & 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐢𝐧𝐝𝐬𝐞𝐭: Focus on understanding the problem space and customer needs through data analytics, leading to delightful customer experiences and impactful product decisions. ◆ 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐞𝐫: Excel at finding and fixing tough problems with creative solutions. Use strategic thinking and innovation to tackle challenges and meet business goals. ◆ 𝐓𝐞𝐚𝐦 𝐁𝐮𝐢𝐥𝐝𝐞𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫: Enjoy rallying and empowering teams to work well together and achieve great results. Encourage ownership, accountability, and effective collaboration across stakeholders.𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:◆ 𝐅𝐢𝐧𝐓𝐞𝐜𝐡, 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬, 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: WooCommerce, PayPal Braintree, Visa, Affirm, AppDirect, Obopay. ◆ 𝐁𝟐𝐁 𝐒𝐚𝐚𝐒, 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 WooCommerce, Visa, Affirm, Accenture, Fiverun. ◆ 𝐌𝐚𝐜𝐡𝐢𝐧𝐞 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 & 𝐀𝐈: SharpML, PayPal Braintree.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:◆ 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐙𝐞𝐫𝐨-𝐭𝐨-𝐎𝐧𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Successfully launched the WooPayments onboarding product, achieving double-digit merchant and revenue growth within 12 months. ◆ 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐌𝐕𝐏𝐬 𝐆𝐥𝐨𝐛𝐚𝐥𝐥𝐲: Led the development and go-to-market of “Buy-Now-Pay-Later” (BNPL) products at WooCommerce, Visa, and Affirm, enabling $50M+ revenue opportunities. ◆ 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Increased payment platforms’ performance and value at PayPal and AppDirect, processing $400B+ GMV on-platform. ◆ 𝐁𝐨𝐨𝐭𝐬𝐭𝐫𝐚𝐩𝐩𝐢𝐧𝐠 𝐭𝐨 𝐏𝐫𝐨𝐟𝐢𝐭: Co-founded SharpML and Fiverun, self-taught Machine Learning/AI model training, and web design/development, achieving profitability with minimal resources.Let's connect: Brandon.L.Wan@gmail.com
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Product - PaymentsStorableCalifornia, United States -
Principal Product Manager - Fintech, Payments/Bnpl, Ai/MlFreedom Helm 2024 - PresentProvide product management consulting services to global startups in the FinTech, Payments, and AI/ML spaces, advising on customer discovery, MVP development, and strategic product roadmaps. Conduct competitive analysis and market research. Partner with machine learning SMEs and developers to integrate AI and machine learning into customer-centric products, optimizing user experiences and business outcomes. Define key product requirements, establish product development lifecycles, and lead companies through the Agile development processes.Key Achievements:- Helped 3 global startups launch MVPs by consulting on product discovery and roadmap alignment.- Increased user engagement for a HealthTech client by 60% through AI feature integration in AI/ML products.- Achieved 35% user growth for a Marketplace startup by providing market and competitive analysis. -
Principal Product Manager - Payments And GrowthWoo 2022 - Nov 2023San Francisco, Ca, California, UsLed cross-functional team globally across engineering, UX, marketing, and compliance. Managed the full product lifecycle for payment solutions, overseeing ideation, development, and launch ensuring alignment with business objectives. Defined product requirements and prioritized feature development. Led user research and competitive analysis to inform onboarding and payment activation strategies, improving user experiences and business performance. Partnered with third-party providers (e.g., Stripe) to develop scalable, secure BNPL solutions and optimize KYC workflows.Key Achievements:- Scaled customer network and WooPayments revenue in 12 months with self-service onboarding and KYC.- Increased average order value (AoV) through BNPL solutions in 16 global markets with Stripe.- Enhanced user activation using A/B testing frameworks and real-time performance dashboards. -
Course Instructor And MentorProduct School Feb 2022 - Aug 2022San Francisco, California, UsTaught 3 cohorts and 70+ aspiring product managers on Product Management methodologies, experiences, and case studies.- Product & software development life cycle (P/SDLC)- Agile and scrum methodologies- UX/UI, user personas, user journey, user segments- Roadmap and Go-to-market strategies- Case studies, interview preparation -
Principal Product Manager - Embedded Payments, Go-To-Market (Gtm)Visa 2021 - 2022Foster City, California, UsDrove the global GTM strategy for Visa’s payments solutions, managing multiple concurrent projects and markets while coordinating with global and local teams. Developed product requirements partnered with engineering, risk, and compliance to integrate payment solutions with regulatory standards. Led cross-functional collaboration to streamline partner onboarding processes, focusing on API development to reduce friction and improve scalability. Managed relationships with internal stakeholders to align business objectives and regulatory needs across international markets.Key Achievements:- Reduced go-to-market timeline by 30% in 4 markets by orchestrating alignment between global and local teams.- Decreased CAC by 20% by launching API-based onboarding automation processes.- Scaled payment solution adoption by launching Visa Installments/BNPL products in key global markets. -
Co-Founder, Coo - Ml/Ai Solution DevelopmentSharpml 2020 - 2021San Francisco, California, UsSharpML specializes in developing machine learning solutions to optimize business operations and enhance efficiency. They provide custom AI-driven models to automate workflows, improve accuracy, and reduce costs for their clients.- Co-founded and scaled an AI & ML consulting firm, focusing on Image Classification AI models development and training.- Delivered ML solutions that significantly reduced operational costs and increased customer acquisition.- Assumed diverse roles in strategy, operations, and sales engineering, with a focus on ML innovation. -
Senior Product Manager - Merchant GrowthAffirm 2020 - 2021San Francisco, California, UsManaged product strategy and development for merchant onboarding, streamlining acquisition processes for enterprise and SMB clients. Led cross-functional teams to improve the user experience and reduce friction in the onboarding and KYC process. Designed and developed scalable APIs to support the onboarding of large-scale enterprise clients and partnerships. Collaborated with sales and marketing to optimize product-led and sales-led growth strategies.Key Achievements:- Increased acquisition efficiency and reduced CAC by 25% by redesigning merchant onboarding workflows. - Acquired 1.1M customers by developing APIs for scalable multi-tier merchant onboarding.- Increased KYC completion rates by 55%, reducing costs by 40% with improved data collection and decisions. -
Senior Product Manager - Global Payment PlatformPaypal 2018 - 2020San Jose, Ca, UsDirected cross-functional teams of 20+ across product, engineering, compliance, and operations globally. Led the development of PayPal’s global payments platform, managing key enterprise products and ensuring platform scalability and security. Managed product integrations with regulatory requirements, ensuring all solutions complied with global payment standards. Partnered with global clients to align product features with enterprise payment needs.Key Achievements:- Reduced platform maintenance costs by 20% YoY through enhancing documentation processes.- Retained 25% of EU accounts by delivering GDPR-compliant security features (3DS 2.) under aggressive timelines.- Reduced interchange fees for major clients (e.g., Airbnb) by 25% by launching fee optimization APIs. -
Product Manager - Subscription Billing And PaymentsAppdirect 2017 - 2018San Francisco, Ca, UsLed product strategy and development for a SaaS payment platform, driving subscription billing and global payment capabilities. Collaborated with engineering, design, and PSP partners (BlueSnap, Stripe) to integrate ACH, bank transfer, and global payment methods. Managed the full product lifecycle, ensuring product scalability and reliability for enterprise and SMB clients. Developed a long-term product roadmap focused on improving operational efficiency and enhancing the user experience for payment solutions.Key Achievements:- Increased subscription payment processing by 30% through expanding global payment capabilities.- Contributed to $50M ARR by launching ACH and Bank Transfer solutions among enterprise and SMB clients.- Improved platform scalability by 20% by introducing microservices and enhanced payment workflows. -
Manager - Digital & Mobility StrategyAccenture 2015 - 2017Dublin 2, IeServed as a FinTech and Mobile Product Strategist, and consulted with large enterprise clients on Mobile and Payments product development and GTM strategies. Helped clients develop "0 to 1" mobility practice, mobile app store marketing, and digital payments & bill pay strategies. Key Achievements:- Consulted Fortune 100 clients on mobile product strategies, leading to significant portfolio growth.- Pioneered an App Store Optimization (ASO) strategy, securing strategic engagements with clients including Google and Merck.- Consulted Fortune 100 clients on mobile product strategies, leading to significant portfolio growth. -
Product Manager - Mobile CommerceWells Fargo 2013 - 2015San Francisco, California, UsCollaborated with CX and research teams, and helped develop Wells Fargo's first Mobile Design System to unify the design for mobile web and app. Launched the first generation of mobile-friendly and responsive Sales and Marketing pages across channels to generate better search results and more lead-gens. Key Achievements:> Managed Wells Fargo’s first Mobile Commerce Platform. Enabled Omni-Channel experiences across lines of businesses. > Championed customers’ needs via user research and focus groups. Developed PRDs and Design Framework to deliver best-in-class mobile experiences. Increased mobile channel user adoption. > Partnered with CX/Eng/QA/PMO teams, and led the platform development/ integration of CMS, CRM, APIs, and Design Systems. -
Co-Founder, Product & Marketing - Mobile Commerce & PosFiverun 2011 - 2013San Francisco, California, UsAcquired by KIBO Commerce.Fiverun was a retail technology company that developed cloud-based mobile applications for enhancing the in-store shopping experience. It provided solutions for mobile point-of-sale (mPOS) and sales associate tools to improve customer engagement and streamline retail operations.---------------> Spearheaded the development of a SaaS Commerce platform from the ground up, assuming roles of CPO, CMO, & CTO.> Successfully raised capital and led the company through a growth phase to a successful M&A. -
Senior Program Manager - Customer SuccessObopay 2007 - 2011Bangalore, Karnataka, InObopay is a mobile payment service provider that offers solutions for mobile banking, payment processing, and financial inclusion. They enable businesses and consumers to perform transactions via mobile devices, enhancing accessibility and convenience in financial services.---------------> Expanded mobile payments & bill pay solutions globally. Grew product adoption and new businesses, especially in emerging markets. > Ensured customer success & product acceptance across emerging markets. Helped secure $120M+ venture investments. -
Software Engineer - AutomationQualcomm Inc. 2004 - 2006San Diego, Ca, UsQualcomm is a global leader in wireless technology and innovation, known for developing critical components for mobile devices and wireless networks. They provide cutting-edge solutions in 5G, AI, and IoT, powering a wide range of connected devices and services.---------------> Automated the testing effort to benefit the QA and in-field teams. Researched tools & resources to simply test automation. > Enabled 40% of the simulation testing to be done automatically and remotely, reduced testing costs by 30%.
Brandon Wan Skills
Brandon Wan Education Details
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Quantic School Of Business And TechnologyMaster Of Business Administration - Mba -
Uc San DiegoComputer Science
Frequently Asked Questions about Brandon Wan
What company does Brandon Wan work for?
Brandon Wan works for Storable
What is Brandon Wan's role at the current company?
Brandon Wan's current role is Product - Payments.
What is Brandon Wan's email address?
Brandon Wan's email address is br****@****ail.com
What is Brandon Wan's direct phone number?
Brandon Wan's direct phone number is +141535*****
What schools did Brandon Wan attend?
Brandon Wan attended Quantic School Of Business And Technology, Uc San Diego.
What are some of Brandon Wan's interests?
Brandon Wan has interest in Mobile Payments, Mobile, Android, Economic Empowerment, Education, Application Platforms, Environment, Science And Technology, Mobile Games, Tablets.
What skills is Brandon Wan known for?
Brandon Wan has skills like Product Management, Mobile Devices, Mobile Applications, Integration, Entrepreneurship, Mobile Payments, Sdlc, Project Management, Quality Assurance, Marketing Strategy, Saas, Agile Methodologies.
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