Brandon W. Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

- Designed and optimized a lead scoring model to predict propensity of customers to transact and put into production which enhanced the effectiveness of all marketing spend and conversion rates throughout the customer acquisition funnel. - Established the company's reporting dashboards regarding all investor engagement and acquisition metrics. Originally built out all BI reporting tools in Mode and lead the transition of analytics reporting to Tableau. - Handled ad-hoc requests from various business partners covering teams including marketing, PR, content, & product covering areas such as trend and segment analyses.

Riverwoods, Il, Us

Leading the development and implementation of advanced analytics including customer segmentation, optimization, prescriptive analytics and strategy recommendation to solve business problems within the credit portfolio and strategy teams at Discover. Focus on developing and automating reports, iteratively building and prototyping dashboards to provide insights at scale, and solving for analytical needs such as data gathering, ad hoc analysis, ongoing scaled deliverables, and presentations. As a Data Science Analyst, my additional achievements and responsibilities include: - Designed and continually enhanced flexible dashboards providing insight on the health, performance, and dynamics of Discover’s credit card users to better facilitate strategy and company direction to strengthen credit strategies - Reduced the manual hours spent on regular credit risk reporting by 480 hours/year by automating processes and replacing manually intensive reporting procedures with versatile and automated Tableau dashboards - Augmented existing business intelligence functions by migrating the team’s dashboards from on-prem to cloud - Performed decomposition analyses on key risk metrics to communicate insights and provide visibility to all business partners from regular and ad-hoc analyses

Riverwoods, Il, Us

Development and implementation of advanced analytics including customer segmentation, optimization, prescriptive analytics and machine learning algorithm & recommendation to solve business problems within the work force management and operations teams. As a Data Analytics Intern, my additional achievements and responsibilities include: - Implemented an adaptable framework for improving customer service calls by utilizing data from the natural language interactive voice response(IVR) to identify opportunities for optimal organizational design and call routing. - Recommended and created a predictive model for quantifying customer and call complexities to support the framework estimated to reduce 300k+ call transfers and operational expenses yearly in Discover’s various call centers. - Analyzed natural language IVR data and evaluated existing IVR call menu pathing to provide enhanced options to identify opportunities to reduce breakage and optimize customer experience.

Northbrook, Il, Us

Ithaca, New York, Us

Cornell Strategic Consulting is a student-run organization that works with startups and high-growth companies by providing pro-bono consulting work in fields such as strategic consulting, finance, and marketing. As a Project Manager of CSC, my responsibilities include:- Consulting with high growth startups similar to Ithaca Hummus, Ursa Space Systems, and Vetcove on various projects varying from market research to expansion strategies. - Projects and clients vary from semester to semester. My team's client engagements involve industry analysis, pricing modeling, and marketing/branding for locally based startups.