Editorial Director - Brobible.Com
Los Angeles, California, Us
In November 2012, BroBible.com was acquired by UPROXX MEDIA. Current duties include:-Develop and lead day-to-day publishing strategy for BroBible, leading a team of 10 full-time editors and contributors to publish over 100 unique pieces of original and curated content a day.-Manage a team that curates and produce a diversity of editorial content, including relevant and repurposed news, exclusive interviews, slideshows, long-form essays, top 10 listicles, viral videos, and user-generated content that cover a variety of topics, including sports, music, college life, pop culture, Internet culture, and general lifestyle trends.-Create and lead strategy behind content tentpoles to grow premium, feature-length content to amplify BroBible’s authoritative voice in original content and programming. -Develop and execute daily publishing strategy behind BroBible's growing video operation, resulting in two million monetizable views a month. -Create and manage distribution of noteworthy original content for BroBible that’s been aggregated by Huffington Post, TMZ, Gawker, and Bleacher Report, driving traffic and increasing editorial brand awareness. -Grow BroBible's traffic from 400,000 unique visitors a month to over 15 million unique visitors a month over six years, with an annual year-over-year audience growth rate of around 30%. -Grow BroBible’s direct audience of power users (people who visit over 100 times a month) to over 3.5 million a month (GA).-Develop a unique brand voice and publishing strategy for BroBible's main social media channels, with a concentration on Facebook (1.3 million likes combined), Twitter (700,000 followers combined), Instagram (72,600 followers), Snapchat (12,000 followers), and YouTube (11,000 subscribers). -Create and execute new revenue opportunities for Woven Digital by implementing a native advertising strategy on BroBible, pushing original videos, and developing rev split/affiliate programs for small merchants.