Brandon West Email & Phone Number

Lexington, Sc, Us

-Manage digital marketing efforts including, but not limited to: social media, design, content creation and marketing, digital ads, PR, and website management.-Lead digital marketing and e-commerce efforts for two, high-focus boutique hotels in the portfolio.-Support e-commerce and digital marketing efforts for a portfolio of 30+ hotels

-Cultivated a global organic social media program from nearly scratch that included 5 platforms-One-person social media team that managed everything from strategy to final posting, including on-brand social copywriting, creative consulting, and community management. -Developed and ran grassroots employee advocacy program that included global, company-wide social media training on best practices-Worked closely and cross functionally with members from product marketing, creative, PR, integrated marketing, paid media, content and more to deliver a top omni-channel customer experience -More than doubled both LinkedIn average engagement and following in the first year.-Created social media strategies and mini campaigns for both marquee events and marketing campaigns that drive engagement and build awareness-Worked closely with the Director of Corporate Communications and Communications Manager to find and develop relationships with key influencers, analysts, and media

Austin, Texas Area

-Run several global social media channels-Track, measure, and analyze all initiatives to report on social media ROI & KPs-Develop global editorial calendar while collaborating with internal stakeholders to promote content that grows brand awareness and drives demand-Drive engagement by executing on social media channel strategy through data-driven analysis-Engage daily with social community, including influencers and employees-Develop and grow global employee advocacy program-Advise on creative strategy for social media as liaison between creative and social media teams

Remote

Richmond, Virginia Area

University Of Richmond

Austin, Texas Area

Louisville, Kentucky Area