Contractor, Marketing Intern
CurrentSupport marketing and communications department which is responsible for professional sponsorships, trade show events, and marketing campaigns.Leverage industry knowledge to manage inventory consisting of 7 brands of fishing equipment/tackleDeveloped a marketing plan with multiple activations utilizing 80 sponsored professional anglers to drive pull through and increase product market share.Conducted a SWOT analysis of existing sponsorship program for PENN brand and identified opportunities for efficiency across multiple brands. Presented analysis results, data, and recommendations to senior sales and marketing executives.