The Duke Sports Business Conference is focused on inspiring students to explore the intersection of sports and business through interpersonal connections with industry leaders and the development of key skills and insights that aid in the pursuit of a career in this industry.- Engage in monthly meetings with the organization's executive board, student planning team, and alumni board to assist with speaker outreach and logistics for the annual conference and other programming

- Restructured sponsorship sales strategy and led partnership development efforts, securing $2,500 for DSBC 2024 and $8,500 total over four years on the team, with notable partners including ESPN and Morgan Stanley- Directed speaker outreach efforts by leading the search process with cross-functional boards and teams for fall and spring conferences, securing speakers from Athletes Unlimited, USTA, FIFA, and Glushon Sports Management- Designed content-release schedules and alumni marketing channels, attracting over 500 registrants for DSBC 2024, while consistently drawing an average of 300 attendees to the annual spring conference over four years

- Created content-release schedules for the marketing and social teams, and connected with ESPN to form a partnership centered around advancing the sports media field. - Secured Duke alumni from the Jacksonville Jaguars, Sports Info Solutions, and Amazon Prime to be speakers for the Sports Analytics panel of the 2022 Duke Sports Business Conference.

- Managed travel, speaker, and admissions expenses for the conference and developed a budget-request portfolio for the 2021 Duke Sports Business Conference. - Collaborated with the Duke Marketing Club and Duke Sports Analytics Club to present Zoom seminars prior to the main conference discussing the intersection between sports and marketing with creatives of Wieden + Kennedy, inc and the evolution of sports analytics with the founder of BBall Index.

Teamworks Influencer is the leading brand-building and name, image, and likeness (NIL) business management operating software.- Developed and implemented an AI logo recognition engine through AWS, enhancing client engagement in the APAC professional sports and North American college sports markets by activating the product for 9 teams and 40 corporate sponsors

Title: C.B. Claiborne and Duke Men’s Black Basketball HistoryDescription: This feature-length documentary delves into the journey of Duke University men’s basketball from its racially segregated past to its 2022 record-setting NBA draft success, all through the lens of its first Black student-athlete, C.B. Claiborne. Claiborne's story, which includes his active participation in the struggle for Black liberation on campus, provides a powerful narrative to explore the broader history of Black activism and sports at Duke.

UTA represents some of the world’s most iconic artists, creators and changemakers—from actors, athletes, and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA’s business spans talent representation and content production, as well as strategic advisory and marketing work with some of the world’s biggest brands.- Executed comprehensive desk coverage for the Head of UTA Ventures/UTA.VC, including phone and email management, expense handling and travel booking via SAP Concur, and capturing notes on product overview, competitive set, raise dynamics, and metrics for 6 startup pitch meetings in Affinity CRM- Analyzed social media analytics and sports content decks for the Digital Talent, Corporate Communications, and UTA Sports departments, supporting strategic planning for a scripted project pitch, content for the 2024 award season, and growth in unscripted sports projects - Spearheaded the daily processing and shipping of 200+ internal and external packages across 48 departments, including KLUTCH Sports Group, while participating in UTA’s entertainment educational series (UTA U)

Teamworks Influencer is the leading brand-building and name, image, and likeness (NIL) business management operating software. The Influencer Exchange is the comprehensive NIL-focused platform that allows automatic and compliant NIL transaction disclosures.- Conducted 15 targeted marketing campaigns to promote NIL awareness and deal potential, connecting with 594 local businesses and resulting in a 4.73% increase in business registrations across the Local Exchange platforms- Created NIL media guides and opportunity calendars for university clients to engage fans, alumni, local businesses, MMR partners, and NIL collectives on the universities’ NIL initiatives on the Local Exchange platform

UNCUT empowers student-athletes to share their authentic stories and passions beyond their athletic achievements. UNCUT Duke highlights the unique balance student-athletes maintain between elite sports and rigorous academics, giving voice to their personal interests, campus involvements, and social causes

Phi Alpha Delta Law Fraternity, International strives to be the premier legal professional organization with a diverse membership that cultivates leaders and serves as a voice for the role of legal professionalism in our society.- Launched a pioneering pre-professional recruitment program, developing foundational marketing and operational strategies that significantly enhanced organizational growth and member engagement- Initiated negotiations with administration, faculty, Phi Alpha Delta representatives, and Duke Student Government to secure a charter, form a student executive board, and obtain funding, successfully establishing the chapter- Orchestrated professional development programming, technical skill workshops, and networking sessions with law school admission officers, public policy faculty, law school students, and industry professionals for new members

The New York Football Giants is a professional American football team in the National Football League.- Streamlined inventory analysis on active cleats for 90 rostered players using Zebra scanner inventory management systems and Microsoft Excel, centralizing model counts and player preference information into a central database- Acquired expertise in servicing professional personnel by managing players' pre-practice equipment needs and assisting the defensive line position coach with daily defensive walkthroughs and training camp practices- Coordinated equipment logistics for the MetLife Stadium locker room during preseason and regular season home games for Head Equipment Manager Jackie Miles, and excelled in a fast-paced, detail-oriented professional gameday environment

The Teacher's College, Columbia University is a leading graduate school in education, health, psychology, and related social sciences internationally. While at the Teacher's College, I worked under adjunct professor Dr. Marlana Salmon-Letelier to aid in her preparation and execution for a fall semester course on international and transcultural studies.- Collaborated with the instruction team and students on multiple functions through Google Suite which led to an increase in student satisfaction and teaching efficacy ratings. - Designed and implemented a grading system for course final projects using social media platforms Twitter (X) and Instagram that quantified student participation, course content, and academic achievement based on a 7-point scale.

The Wharton School of the University of Pennsylvania is a leading research institution in finance, management, consumer-behavior marketing, and other business fields internationally. While at the Wharton School, I worked under PhD candidate Esther Uduehi to research the effect of syntax and diction choices on the marketability of racially-focused publications.- Captured 238 points of statistically-significant data from EBONY Magazine through qualitative coding of diction markers for the Marginalized Identities in Mainstream Media Project.- Evaluated over 25 case studies and conducted 6 interviews across 3 experimental groups that revealed 2 distinct marketing syntax that contributed to a 9.5% increase in consumer satisfaction ratings with sports-drink campaigns for the Analyzing Strategic Sports Drinks Marketing Project.