Manages social and content strategy/execution across the funnel to increase reach, engagement, traffic, and qualified leads.

Key contributor to Tropic's rebrand and content strategy, focusing on brand differentiation and content-driven marketing efforts.• Spearheaded organic social media campaigns, resulting in a 4X increase in follower count (from 4k to 19.6k) and a 2X-3X increase in monthly reach (from 25k to 50-84k impressions).• Developed and managed original content series and formats centered around product, culture, and thought leadership, driving web traffic and achieving an above-industry average social engagement rate (7-9.5% month-to-month).• Oversaw creation of diverse blog content (including culture, recaps, influencer features, and thought leadership) from concept through publication, and coordinate cross-functional initiatives (such as sizzle videos, whitepapers, data reports, and event research).• Implemented content distribution and repurposing strategies for educational, product, and SEO-focused materials; contributed to website and event messaging, blogs, and emails.• Optimized website and blog content with on-page SEO best practices and supported keyword research and strategy development.• Designed and implemented a project workflow for marketing content and a content metric scorecard to track performance; collaborated with peers and the sales team to enhance the company content repository and streamline content by stage and funnel.• Established and maintained a comprehensive Marketing and PR assets database for the company.Tools: Google Analytics 4, HubSpot, SEMRush, Wordpress, Webflow, Wistia, Figma, Canva, Descript, Zapier, Shopify, Guru, Slack, Asana

Spearheaded organic social media marketing initiatives for both B2C and B2B clients, driving brand awareness, boosting inbound lead generation, and infusing brand personality across diverse platforms.• Directed organic social media marketing efforts for B2C and B2B clients across multiple industries (including clinical research, higher education, cybersecurity, and interior design) and platforms (LinkedIn, Facebook, Instagram, Twitter, Reddit) to enhance brand visibility and awareness.• Developed and executed tailored B2C/B2B social media strategies and content, increasing engagement rates that exceeded average industry standards (4-6%) and inbound website traffic by approximately 10-50%.• Managed end-to-end content calendar and operations, including research, strategy development, content creation, distribution/repurposing, and performance analysis/reporting.Tools: HubSpot, Canva, Sparktoro, Sprout Social, Meta Business Suite, Clickup, Slack

Developed and executed marketing content strategies to boost brand awareness and drive inbound traffic.• Designed and implemented a brand awareness campaign and content marketing plan to enhance social media engagement.• Produced original social media and testimonial content, leveraging a hashtag strategy to expand digital presence and overall reach.• Conducted competitor analysis, keyword research, and SERP analysis using Ahrefs to inform and optimize SEO-focused blog content.• Executed inbound marketing tactics, including blog posts and infographics, to increase website traffic and engagement.Tools: Ahefs, Canva, Notion

Led organic social media marketing initiatives and developed diverse content assets to enhance thought leadership, boost brand awareness, and drive revenue.• Managed LinkedIn and Twitter campaigns, resulting in a 70% increase in followers and a 6% rise in engagement over one year.• Oversaw podcast distribution strategy, including repurposing clips for social media channels.• Co-managed blog content strategy and its distribution on social media, including repurposing blogs, guides, and eBooks.• Designed slide decks for pitches, proposals, and campaigns, and created one-pagers to highlight services and partnership opportunities to prospects and sponsors.• Established and implemented content processes and tracking systems for improved efficiency.Tools: Canva, OnlyPult, Buffer, Airtable, Slack

Developed social media and blog content to enhance brand awareness and increase inbound traffic.• Created Instagram brand awareness campaigns, achieving a 41% increase in followers and an 18% rise in engagement over eight months; secured features in CNBC, Forbes, and multiple industry podcasts.• Developed original blog content optimized with SEO best practices, resulting in increased web traffic.• Implemented a centralized company tracker for organizing content ideas, research, and industry news.