Karl Isaac Email and Phone Number
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For over 20 years, Karl has been giving brands chiropractic adjustments while client-side at Microsoft, Adobe, Ebay, and Apple and agency-side at Razorfish, Landor, and Hi It’s Us. Now, as a Fractional Chief Brand and Marketing Officer and Advisor he’s helping companies, ranging from startups to iconic ones, and leaders define, grow and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.Karl has worked extensively with and in the world’s top advertising, brand, and design agencies and has built in-house agency teams and brand innovation labs. As a leading brand spokesperson, he has presented at SXSW (2x), DMEXCO, AIGA National Conference, Digiday, and Interbrand events and has been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, CMO.com and beyond. Karl holds an MBA from Duke University with focus on Marketing and Technology, Master of Architecture from UCLA with focus on Design, and BA from Hampshire College.Examples of digital brand transformations he's led:- eBay’s first-ever, unified global brand repositioning (2016-2018). Karl led the team delivering a new brand strategy, brand design system, research and measurement framework, and global brand campaign 'Fill Your Cart with Color.’ The rebrand extended beyond marketing to include culture-building, updates to product experience, and innovative ways to reach new audiences such as through chatbots in FB Messenger.- Adobe’s brand transformation (2012-2016) as part of its historic shift from desktop software to cloud-based services, from early entrant into SaaS digital marketing to leader in the Marketing Cloud category, and from reliance on desktop products to portfolio of mobile apps.- Microsoft’s largest ever global consumer campaign (2007-2008). The ‘Windows: I’m a PC’ campaign was a $300M global competitive response to Apple that delivered statistically significant gains in brand preference and dominated the market on and offline.
Hi It'S Us
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Fractional Chief Brand And Marketing Officer And AdvisorHi It'S Us Oct 2018 - PresentSf, Ca, UsFractional Chief Brand Officer and/or Marketing Officer and Advisor, working with established and startup companies in variety of ways:1. Advisor -Advise and coach CEOs and marketing leaders on how to build and organize global marketing and brand teams to deliver brand strategies, marketing campaigns, and brand design systems at scale. As well as how to effectively pitch and secure startup funding, create pitch decks, and present marketing scorecards, plans, and content to Board of Directors.2. Project-based. Conduct hands-on project work such as developing a brand and marketing strategy, marketing and advertising campaigns, concepting creative ideas to accelerate the brand, brand architecture, brand guidelines, messaging, positioning and content strategy, audience profiles, brand naming, and developing narratives that align teams towards a common purpose and engage external audiences. Define develop brand measurement frameworks, scorecards, set priorities, and recruit world class marketing teams and identify optimal agencies and freelancers for projects. Lead team workshops to align teams on brand strategies, creative, and campaign development at local and global level.3. Operational. Serve in an operational role running marketing and brand organizations, building out and recruiting in key hires, setting priorities, and leading the organization to short and long-term growth. Includes managing Comms/PR, Content, Campaign, Community, Web, Brand, Performance Marketing, and Research and Measurement functions, as well as managing internal teams and agencies. Current and past clients include: Apple, Google, J&J, Levi's, Zoom, Lyra, Mozilla, Samsung SmartThings, Zūm, DataStax, Cloudera, SiteImprove, Visa, Stronghouse, PayIt, Guild, Robert Half, AudioEye, ReadySet, and Superessence.Please reach out to me to learn more.#brandstraetgy #marketing #brands #cmo #content #digital #creative #design #brandmarketing #chiefbrandofficer #fractionalCMO #fractionalCBO
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Chief Marketing Officer (Fractional)Zūm Apr 2021 - Mar 2024Redwood City, California, UsZūm is the SaaS-based category disrupter in student transportation delivering safe, reliable, sustainable rides on EV Buses, vans and sedans to students across the nation. Significant achievements included: Raised $130M in Series D Funding from SoftBank, Sequoia Capital, BMWi Ventures, and other investors. Won $400M Los Angeles Unified School District student transportation contract (2nd biggest school district in the nation) in addition to winning San Francisco, Oakland, and Seattle school districts. Earned spots on CNBC’s Disruptor 50 list in 2024 and 2022, Fast Company’s World Changing Ideas list in 2022, and was featured on the nation's top morning show, Good Morning America. Bulit out the marketing organization including leadership hires in Comms, Marketing, and Community from Nextdoor, Adobe, and Airbnb. Relaunched the brand in support of the pivot from B2C to B2B, a new website (ridezum.com), and narrative while delivering signifiant growth in Social and SEO. -
Brand AdvisorLyra Health 2023 - 2024Burlingame, California, UsAdvising brand and product marketing team. Lyra is to transforming access to life-changing mental health care by blending the best providers, advanced technology, and a steadfast commitment to quality care for all. -
Advertising MentorM-School, Lmu College Of Business Administration 2021 - 2024Coaching advertising student competing in the Effie Collegiate Brand Challenge and guest lecturing in advertising courses. -
Brand AdvisorZoom 2021 - 2022San Jose, Ca, UsAdvised brand and marketing teams on brand design, brand and campaign strategy, agency selection and management for first-ever global rebrand and brand campaign. -
Brand AdvisorTypeform 2021 - 2021Distributed Team, UsAdvised CEO and brand team during search for full time Chief Brand Officer. Provided guidance on prioritization, brand and content strategy, brand measurement, and organizational design. -
Brand AdvisorMozilla 2018 - 2019San Francisco, Ca, UsAdvised VP, Brand on positioning and brand architecture and lead experience design workshops to help internal team develop service design ideas. -
Chief Brand Officer (Vp, Global Brand)Ebay May 2016 - Jul 2018San Jose, Ca, UsI led the creation and launch of ebay’s first-ever, unified global brand and marketing strategy, brand design system and campaign creative, and brand measurement model. We successfully aligned all of ebay across the globe on a new single brand vision 'Fill Your Cart with Color'. This brand reboot included a new strategy, visual identity, creative approach, global ad agency, measurement framework, global brand campaigns, hard working retail campaigns, and holiday campaigns. Completing the new branding experience required internal culture building, updates to the ebay product experience, and experimenting with new ways to reach modern audiences such as through chatbots in Facebook Messenger. I recruited in, built out and retained a world-class brand team including strategy, creative, research, innovation, and operations. I brought the entire Executive Team, CEO, and Board of Directors onboard with the vision. With everyone aligned behind a single brand platform 'Fill Your Cart with Color' enabled the company to punch above its weight and drove outsized results and needed perception change for the brand.Overall, global responsibility for brand strategy and management, brand creative (including brand campaigns and brand design system), brand innovation lab, brand research and customer insights, and brand operations. -
Senior Director, Brand Strategy And InnovationAdobe Feb 2012 - May 2016San Jose, Ca, Us“Don’t fuck with our logo.” That was the comment to me by one of Adobe’s senior-most executives when I joined the company as Director, Brand Strategy & Innovation in 2012. Yet, Adobe was in need of a brand overhaul, and if ever there was a time to rebrand the company, this was it. The business and product strategy was about to go through unprecedented change as we ditched boxed products and shifted to a cloud-based subscription model, while simultaneously expanding into Digital Marketing. Rather than listen to that executive, I came up with a new approach to signal the needed change. A platform for Adobe titled, Adobe Remix. This platform put the community at the heart of the brand, an essential ingredient in modernizing the company and increasing loyalty during the change in its business model. I launched the new brand platform by commissioning a select group of influential designers, tinkerers, mixed-media artists, photographers, sand artists, and developers to hack, tinker, and reinterpret the Adobe logo - putting their mark on ours. Adobe Remix resulted in a stunning array of creative work that not only became our corporate visual identity but also delivered new short-and long-form content as creatives unpacked their process and told their stories. It garnered millions of impressions, industry recognition and press, and huge accolades from our creative community. The approach saved us millions on a global rebrand and proved Adobe was dedicated to the creatives it served by handing the brand identity over to them and using the new work across all digital channels. Adobe Remix is still going strong and examples of the work can be seen at https://www.behance.net/gallery/12876403/Adobe-Remix-THE-PROJECT Overall, led Brand team responsible for $4B+ Interbrand-valued Adobe brand, all product brands, mobile apps, and service brands including Creative Cloud, Marketing Cloud, and Document Cloud. -
Account Planning InstructorMiami Ad School (M.Ad School) 2011 - 2014Miami, Fl, UsTaught variety of courses including the 3-month Bootcamp for Account Planners, Art Directors, and Copywriters. I also taught Thinking Strategically course centered on strategy and insight development in Brooklyn and San Francisco and a Portfolio Review class. -
Executive Director, Digital BrandingLandor Jun 2011 - Feb 2012Ran Landor's digital practice and advised Senior Executives on brand-building opportunities and business transformations enabled via digital. Successfully pitched and won large scale brand development and digital strategy programs. Led joint venture partnership with WPP digital agency VML including strategy, creative, and motion graphics team. Sample clients: Yell Group (London) and Charles Schwab
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Director, Brand And Digital StrategySalt Branding May 2010 - Jun 2011San Francisco, Ca, UsRan SALT's digital practice with a focus on building brands online through engaging experiences including website and application development, digital marketing campaigns, social media, emerging technologies, and by connecting digital and physical environments. In addition, I led client engagements and developed brand and digital strategies, positioning, brand architecture, messaging, and communications planning for clients.Key clients: Stanford University, Milliken, Microsoft, FunMobility, and Smilebox -
Client Partner, Global Client EngagementRazorfish Nov 2008 - May 2010New York, Ny, UsLed the global Microsoft account (largest account in agency) and built out global account network to drive new business growth. Partnered with international teams on project proposals and pitches in Western Europe, Australia, China, Japan, and Latin America. Led social (earned) media strategy project in China and Japan, in collaboration with Universal McCann.Promoted to Client Partner role in April, 2009. Prior, directly managed multi-million dollar book of business on Microsoft account. Led web development projects and digital brand campaign for Bing brand launch (in partnership with JWT and Universal McCann). -
Director, Brand And Marketing StrategyMicrosoft May 2003 - Nov 2008Redmond, Washington, UsIn 2007, while I was leading the Windows Mobile brand, Microsoft had a problem that needed to be addressed. It was unsure how best to respond to Apple’s highly effective “I’m a Mac” campaign, which ran for many years and personified Microsoft as a disconnected dork. A small group of Microsoft execs convened and decided Windows needed a global response to Apple. I was asked to step in and co-lead this effort. Fast forward to the end result - we rolled out Microsoft’s most significant consumer campaign in its history. Microsoft made statistically significant gains in brand preference relative to Apple and dominated the market with its message. Here’s what led to that result. First, our approach was grounded in research that informed us the combined proposition of WIndows + Windows Mobile + Windows Live could effectively thwart gains made by Apple. Second, we selected a smaller renegade firm, Crispin Porter Bogusky, a decision which in itself sent shockwaves through the industry. The best creative and strategic minds in the industry all worked at CPB on this assignment. Third, we launched a $300M global campaign. The “Windows not Walls” campaign communicated it’s possible to live a life without barriers. It included the highly successful “I’m a PC” ad campaign and a full court press combining PR, Social, eCommerce, OEM, Retail, Channel Partners and in total over 20 different disciplines aligned on the imperative.Overall, launched and managed key Microsoft brands and global integrated marketing campaigns including: Windows "I'm a PC", Windows Mobile brand and global marketing campaign, Microsoft Dynamics brand launch from initial brand strategy through launch and execution of global campaign, Microsoft Office brand repositioning and global campaign, and Microsoft System Center positioning and messaging (positioning used as best practice within company). -
Senior Business Development ManagerMicrosoft Nov 2000 - May 2003Redmond, Washington, UsBuilt and ran display advertising business for Microsoft Office. Managed three-person team and all aspects of Office Marketplace online partner program. Partnered with 3rd party service and content providers to integrate online services into Office 2003 desktop product.
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Senior Product ManagerApple Jun 2000 - Nov 2000Cupertino, California, UsDefined product strategy and set up partnerships for iDisk, Apple's online software delivery and storage service.
Karl Isaac Skills
Karl Isaac Education Details
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Hampshire CollegeArchitecture -
Duke University - The Fuqua School Of BusinessEntrepreneurship
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Ucla Architecture And Urban DesignDesign
Frequently Asked Questions about Karl Isaac
What company does Karl Isaac work for?
Karl Isaac works for Hi It's Us
What is Karl Isaac's role at the current company?
Karl Isaac's current role is Fractional Chief Brand & Marketing Officer | Agency Founder | Advisor | Board Member | ex Chief Brand Officer, Ebay and ex Adobe, Microsoft, Apple, Razorfish, Landor.
What is Karl Isaac's email address?
Karl Isaac's email address is ka****@****ive.com
What is Karl Isaac's direct phone number?
Karl Isaac's direct phone number is +142598*****
What schools did Karl Isaac attend?
Karl Isaac attended Hampshire College, Duke University - The Fuqua School Of Business, Ucla Architecture And Urban Design.
What are some of Karl Isaac's interests?
Karl Isaac has interest in Christianity, Kids, Cooking, Exercise, Electronics, Traveling, Outdoors, Home Improvement, Shooting, Reading.
What skills is Karl Isaac known for?
Karl Isaac has skills like Integrated Marketing, Brand Development, Digital Strategy, Digital Marketing, Marketing Strategy, Brand Architecture, Brand Management, Digital Media, Social Media, Creative Strategy, Social Media Marketing, Strategy.
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