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I am social scientist and consultant whose body of work includes a little over a couple of decades worth of insights and strategies that have been put into action by a global community of brands, corporations and the agencies that serve them to launch, relaunch, innovate products, and understand cultural insights in ways that drive profound and sustained relevance.Over the course of my study and work, the most significant truth I have uncovered that has shaped my point of view on the direction of change I would like to see in the world is this: that success in business (and as humans) comes not simply from understanding the nuances of our differences, but rather the power of the values that unify us.It is with this in mind that I continue to forge a path for my clients and the marketing industry to optimize their impact and reach, through:Brand Strategy: Applying informed strategic perspectives to brand communications and innovation. Starting by understanding what is driving the need for change internally and turning that into a custom roadmap to inspire and activate the path forward.Human and Cultural Insights: leveraging qualitative, ethnographic, sociological and semiotics-based research skills to uncover meaningful Insights that deliver answers to big questions and pathways to authentic consumer connection and loyalty. Storytelling: turning insights and strategic implications into empathetic narratives that motivate behavior change; in consumers as well as internal and external stakeholders along the value chain.Futuring: connecting the dots between the macroforces driving big, global sociological shifts and cultural realities, to help create (not anticipate) a future of thriving for businesses and brands.While my experience and capabilities are multinational, I enjoy a specialization on culture and consumerism in the U.S.Among clients served, a selection includes: The Coca Cola Company (Coca-Cola, vitaminwater, Sprite, Powerade, Minute Maid), Campbell's Soup, Pepperidge Farm, Nature's Own, Wonder Bread, Bimbo bakeries, Unilever, Kraft Foods, General Mills, Johnson & Johnson, Charlotte's Web, Absolut, SAB Miller, Heineken, Hennessy, BAT / Reynolds American Volkswagen North America, Ford, Daimler Chrysler, Jeep,Toyota, Scion, Lexus, Navistar Corporation (International Trucks, IC Bus) , Antron, Stainmaster, Lycra, Coppertone, The Metro Atlanta Chamber of Commerce, Tumi, Levi Strauss, REI, Google, EBay, Miro, Novo Nordisk, Takeda Health, Jazz Pharmaceuticals.
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Strategy DirectorIrisAtlanta, Ga, Us -
Cultural Strategy Consultant (Freelance & Contract)Cultural Strategy, Llc (Formerly Brand Sherpa, Llc) Sep 2009 - PresentWorking with client-side, agency, and strategy consulting partners on projects involving consumer and cultural insights, futuring, brand strategy and product innovation.Specialized expertise includes: -Strategic Situation Assessment: extremely fast and thorough synthesis and articulation of organizational insights to identify opportunities and knowledge gaps-Consumer Insights program development, facilitation and analysis - specializing in qualitative and ethnographic research-Semiotic analysis for creative, brand and packaging design-Strategic Ideation design and facilitation-Macroforce and cultural trend analysis -Scenario planning and futuring-Human and cultural insights skill development and training -Strategy writing: narrative development for easy socialization and activation of insights, strategic frameworks, creative briefs, concepts for consumer testing, thought leadership content, etc.Available for project-based and contract work.
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Cultural StrategistSurface Agency Aug 2024 - Present -
Senior Cultural StrategistBmc Strategic Innovation Nov 2017 - PresentBuenos Aires, ArAs a consultant to the (amazing!) BMC family in the US and around the globe, I collaborate with internal teams and clients as an analyst, facilitator and cultural strategist on innovation projects. -
Vp Cultural StrategyConcentriclife Jun 2023 - Jul 2024Nyc, New York, UsAs a strategy leader on key accounts and other initiatives at Concentric Life, I brought my human and cultural insights expertise to helping build health experiences that make medicine matter to those who need it most. -
Chief Disruption OfficerThe Mighty Shed Feb 2020 - Jul 2022Birmingham, England, GbWorking with this team of curious, creative, passionate, and growth-minded innovation and strategy professionals, I was a leader of our innovation strategy team shaping white space opportunities by blending human & cultural insight with creativity to stimulate the now, next & new - so brands have the power to thrive in next-generation culture.As a servant to our team and our clients, I:-Worked with cross-functional teams at our main multi-national client, leading cultural analysis work to help them envision the future so they can create a thriving business practice across brand portfolios and business units, which lead to the formation of an executive team focused on future innovation as well as a number of subsequent high-profile national and global corporate and marketing strategy initiatives.- Lead an internal team at Shed to develop a marketing plan for our official launch!-Lead innovation projects focused on new product development in the near, next, and future time horizons - including research and ideation programs as well as concept development across several next-generation product categories for our primary strategy client-Delivered strategic direction to inspire creative briefs for our AOR creative account-Sourced cultural strategy talent from around the US and the globe to support insights and innovation programs-Trained the Shed team on the magical art of ImaginAction - significantly increasing the bench strength of our ideation design and facilitation practice-Created thought leadership content for Shed's content platform and clients-Lived our Shed Values every day, inspiring and mentoring team members to learn and grow as humans and professionals -
Director, Human And Cultural InsightsScout Jun 2016 - Oct 2018Core to the commitment at Scout (now Ritual Life) to making brands more human, I was responsible for integrating inspirational, insight-lead strategy into client work as well as the development of of a very "human" strategy offering. I also developed and delivered inspiring creative briefs that lead to highly impactful and award winning ad campaigns.
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Partner | Cultural StrategistCulture Jun 2014 - Apr 2016Atlanta, Georgia, UsAs as a partner and lead strategist at Culture, which is a consultancy focused on driving empathy via immersive cultural insights into customers' values and belief systems to drive sustained brand relevance and growth, I rolled up my sleeves, collaborating on leadership of brand, product and corporate strategy development journeys. Clients included national and global brands, including marketing as well as executive leadership teams. -
Vp Consumer AnthropologyNorthstar Research Partners Jan 2011 - Jan 2014Toronto, On, CaAs a servant to the Northstar team, lead the growth and innovation of Consumer Anthropology approaches, methodologies and talent at across the global Northstar organization.My role was as a practitioner as well as thought leader for our team, our clients and the industry. I brought several new global and national brand clients to Northstar during my tenure, including walking in the door on day one having curated an inter-agency team for a 7 figure brand re-launch project for a major US auto manufacturer and brought in several other national and global brand clients during my tenure.Responsibilities on the client service side included strategic research design consulting and custom design / integration of Consumer Anthropology focused methodologies into both qualitative and quantitative research projects. The objective: to be a partner ensuring a contextual approach is applied to solving meaningful problems for our clients and having those results sustain impact and relevance over time. -
Director, Knowledge And InsightTrend Influence Jan 2005 - Sep 2009Atlanta, Ga, UsInnovation consultant, brand strategist, consumer and cultural insight specialist. At Trend Influence I lead the development of the Consumer Anthropology practice, including the productization and marketing of our core offerings. The focus of my role was designing and facilitating brand and new product innovation processes and projects as well as customized consumer insight focused projects. I also got to have a lot of fun and learned a great deal whilst trotting the globe and working with some of the worlds most interesting brands and a Rock Star team of insight and strategy professionals. -
Foresight ManagerFusion 5 Aug 2001 - Jan 2005This is where i metamorphasized from a data analyst to a brand strategy specialist.I was trained as a semiotician by the world's leading authority and developed a significant strategy, ideation design, facilitation and innovation skillset.Working on some of the US (and the world's) top brands: conducting ethnographic research, semiotic analysis and developing brand/marketing strategies....to be brief. Not to mention the team of visionaries that changed my outlook on the possibilities for market research and brand innovation.But i could go on and on about my experience at Fusion 5. It was the job I never knew I always wanted!
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Senior Account AssociateAc Nielsen Feb 2001 - Jun 2001New York, Ny, UsRan Syndicated Data reports for Kraft Foods Coffee Business.I quickly realized I belonged in a more creative environment than this position could provide, but am grateful for the experience and the "crash course" in syndicated shopper insights / consumer databases and category management. -
Client Service AssociateGreenfield Online Jun 2000 - Jan 2001My first stint at a "legit" job after grad school....."soup-to-nuts" custom online research.
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Research CoordinatorUniverstiy Of Central Florida: Diversity Initiatives Feb 1999 - May 2000Designed and Lead a grant funded research project for the President’s Commissions on the Status of Women and on the Status of Racial and Ethnic Minorities which lead to development and refinement of university-wide diversity policies for the student, faculty and staff populations.
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Associate Program Coordinator / Peer EducatorUcf Reach Peer Education 1995 - 2000Designed and facilitated interactive, empathy-oreinted educational workshops (on a local and national level) to help college students negotiate the transition to adulthood, with topics ranging from homophobia and tolerance to responsible drinking and safer sex.Instructor for SAEP Pre-trail diversion education program for first-time alcohol related on-campus offenders.Trained incoming peer educatorsPresented at conferences
Jamie Gordon Skills
Jamie Gordon Education Details
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University Of Central FloridaApplied Sociology: Deviant Behavior -
University Of Central FloridaAnthropology
Frequently Asked Questions about Jamie Gordon
What company does Jamie Gordon work for?
Jamie Gordon works for Iris
What is Jamie Gordon's role at the current company?
Jamie Gordon's current role is Strategy Director.
What is Jamie Gordon's email address?
Jamie Gordon's email address is jg****@****usa.com
What is Jamie Gordon's direct phone number?
Jamie Gordon's direct phone number is +140489*****
What schools did Jamie Gordon attend?
Jamie Gordon attended University Of Central Florida, University Of Central Florida.
What are some of Jamie Gordon's interests?
Jamie Gordon has interest in Global Consumer Culture, Eating, Changing The World, Civil Rights And Social Action, Popular Culture, Social Systems, Innovation In Practice, Human Rights, Arts And Culture, Brand Strategy.
What skills is Jamie Gordon known for?
Jamie Gordon has skills like Ethnography, Qualitative Research, Market Research, Marketing Strategy, Strategy, Integrated Marketing, Consumer Behaviour, Consumer Insight, Customer Insight, Research Design, Brand Development, Research.
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