Affiliated firms: Siegelvision, Makovsky PR and Opto Design. Brandsinger is the nimble, New York-based consultancy known for building high-performance brands and dazzling experiences that amplify companies’ relevance and competitive power.Our model—a core of passionate partners joined by a network of expert designers, content creators and media aces—gives clients unprecedented flexibility on scope and price, but without compromising on creativity or impact.We’ve helped to build or burnish brand identities for household names like Cigna, White & Case, Johnson & Johnson, P&G and New York Life—and we’ve shaped, defined and sharpened rapidly-growing younger business contenders like Centraleyes, JanOne, Visory and Equativ.Our experienced team has left our mark in healthcare, financial services, higher-ed, aerospace—and the tech industry with recent Brandsinger identities built in cybersecurity, adtech, biotech and blockchain.Developing the right brand identity is not optional. Whether you’re a high-profile global enterprise or a determined start-up challenging incumbent giants, you have to align all activities around a single brand idea—one that is creative, motivating, relevant, credible—and above all reflective of the heart and soul of you and your people.Getting that right is our purpose and promise.

Led the strategy team of a NYC-based brand strategy consultancy founded by Alan Siegel.

Taught courses on branding and communications as an adjunct faculty member.

Taught graduate level courses on brand strategy and corporate communications as an adjunct faculty member.

Taught graduate level courses on brand strategy as an adjunct faculty member.