Andy Carpenter Email & Phone Number

Atlanta, GA, US

Berryville, AR, US

Chicago, IL, US

- Adobe Experience Cloud- AEM Assets- Adobe Workfront- Digital Asset Management- Creative supply chain- Marketing creative production & operations- Digital shelf strategy

Los Angeles, CA, US

• Developed enterprise digital strategy to transform a 93-year-old wholesale business into a competitive D2C healthcare apparel brand. Member of executive leadership team to define the strategic roadmap and affect rapid.
• Realigned enterprise technology infrastructure to reduce cost and maximize digital services revenue
• Enhanced platforms, processes, product information, asset management, digital production (Adobe) and sales capabilities
• Established key performance indicators (KPIs) and BI reports for executive team
• Utilized Generative AI to accelerate asset production, content creation, and project delivery
• Activated product data merchandising programs to accelerate data & asset production and syndication across 1,500 retailers, data partners, and new e-marketplace channel partnerships including Amazon, Walmart.

Los Angeles, CA, US

• Launched direct-to-consumer ecommerce division.
• Hired, activated, and managed a geographically-diverse team of project managers, marketers, designers, writers, developers, and technology partners to launch the company’s first ecommerce venture in under six months
• Charted new D2C audiences, customer journeys, product lifecycles, and digital engagements with a focus on retention & advocacy
• Accelerated marketplace sales by activating Amazon Seller Central and Walmart Seller Center
• Evaluated and selected digital platforms and service vendors, negotiated contracts and onboarded partners

Baltimore, Maryland, US

• Directed a cross-functional team to execute a complex B2B digital content ecosystem and created a multi-year marketing technology roadmap for a $7B public company.KEY RESULT: Facilitated enterprise adoption of a.
• Developed digital transformation strategy for multi-brand manufacturing client
• Directed successful configuration of Adobe AEM digital content ecosystem
• Crafted marketing technology roadmap to prioritize and deliver strategic initiatives using Agile methodology
• Aligned 20+ business units to utilize Adobe AEM framework and unified content & creative production processesTechnology: InterShop B2B Ecommerce, Adobe Marketing Cloud / Experience Manager / Assets, Adobe XD, AHA.

Irving, Texas, US

• Specialized in optimizing Adobe digital content & creative supply chain solutions for global D2C businesses and B2B ecommerce programs.
• Responsible for developing a solution consulting model to maximize clients’ marketing technology investments
• Directed agile marketing technology transformation teams at major retail brands including Signet Jewelers (Kay, Zales, Jared, Peoples), FedEx, The Children’s Place, and Brooks Brothers
• Enhanced Signet Jewelers’ Center of Excellence capabilities to streamline photography and content production, storage, and asset distribution to digital channels
• Configured, implemented, and supported Adobe AEM Assets platform
• Developed and delivered asset management best-practice training to a diverse team of stakeholders, departments, and locations

Atlanta, GA, US

• Formed digital transformation team to accelerate technology innovation and revolutionize the way Kids2 brands engaged families through meaningful digital moments and educational content.KEY RESULT: Established.
• Established synergy between marketing and traditional IT, including infrastructure planning and devops
• Established Project Management Office and activated cross-department processes and Adobe Workfront enterprise-wide project management
• Reorganized digital supply chain that accelerated speed-to-market and ecommerce partnerships
• Streamlined marketing operations to reduce product time-to-market by three months
• Launched full-stack ecommerce ecosystem; customer experience, UX, product information management, merchandising, syndication, price comparison, store locator, social platform, affiliate marketing, and syndicated.

Provide consumer-centric advisory services including:- Strategic planning- Competitive intelligence- Sales operations & growth strategies- Marketing operations & infrastructure- Business process optimization- Creative asset production & operations (Digital Asset Management)- Technology roadmapping- Generative AI / ChatGPT- Contract negotiation- Partner.

Tampa, Florida, US

• Created customer life-cycle marketing strategy for the largest bottled water delivery company in North America.KEY RESULT: Increased D2C customer base by more than 30% within two years
• Established Fiji direct-delivery partnerships using ecommerce subscription and route delivery framework
• Provided analysis of viable business acquisitions and integrated service offerings (i.e. Standard Coffee.)
• Increase retail sales using product data, and advanced asset production & syndication
• Enhanced marketing analytics capability to inform business decisions through data insights
• Selected and launched CRM, marketing automation, ecommerce, and merchandising systems

Roanoke, IN, US

• Recruited to assist executive leadership to transformed a B2B manufacturing business into a viable consumer brand resulting in IPO (NASDAQ: VRA) in under five years.KEY RESULT: Launched a direct-to-consumer ecommerce.
• Vera Bradley Retail Stores, LLC. store #1 (directly under CEO/board of directors)
• Managed P&L and all aspects of ecommerce business operations
• Developed ecommerce roadmap; selected and implemented digital marketing technology ecosystem including project management, merchandising, content production, analytics, CRM, loyalty, marketing automation, and customer.
• Built cross-functional team of professionals and partners to exceed sales growth targets
• Implemented merchandising syndication system to expand online sales channels

Chicago, Illinois, US

• Formed digital marketing consulting practice to expand business impact and revenue.
• Created profitable digital services team, recruited & developed talent, managed all marketing operations
• Developed solution sales strategy with rapid discovery, technology evaluations, and comprehensive proposal creation to grow client base
• Responsible for partner relations, including Microsoft Gold certification
• Key clients included Vera Bradley, Whirlpool, LaundryZone, Grand Rapids Downtown Alliance, Indianapolis Colts, Horwath, Nursing Knowledge Intl., and Lindsay ManufacturingTechnology: Adobe Creative Cloud, Onyx CRM.

"MySteelcase" strategy team leader.

US

Launched over 20 global business sites, streamlined marketing operations, created unified digital production systems & processes for marketing agency coalition to service Dow business clients.

Fort Wayne, US

Formed greenfield digital agency team. Managed Lincoln Financial's online strategy & digital media campaigns. Liaison for US marketing leadership and agency partners. Managed the debut of LFG.com.

Head of start-up division to transform traditional advertising agency model to include CRM, database marketing, web design & development, and digital innovations. Launched Herman Miller's first digital space-planning solution and consumer-direct website, hermanmiller.com.

Marketing

Liberal Arts