Andy Carpenter Email & Phone Number

Atlanta, Ga, Us

Berryville, Ar, Us

Chicago, Il, Us

- Adobe Experience Cloud- AEM Assets- Adobe Workfront- Digital Asset Management- Creative supply chain- Marketing creative production & operations- Digital shelf strategy

Los Angeles, Ca, Us

Developed enterprise digital strategy to transform a 93-year-old wholesale business into a competitive D2C healthcare apparel brand. Member of executive leadership team to define the strategic roadmap and affect rapid change.KEY RESULT: Achieved $2M incremental D2C revenue in under one year.• Realigned enterprise technology infrastructure to reduce cost and maximize digital services revenue • Enhanced platforms, processes, product information, asset management, digital production (Adobe) and sales capabilities• Established key performance indicators (KPIs) and BI reports for executive team• Utilized Generative AI to accelerate asset production, content creation, and project delivery• Activated product data merchandising programs to accelerate data & asset production and syndication across 1,500 retailers, data partners, and new e-marketplace channel partnerships including Amazon, Walmart, Costco/CostcoNext, and Target+• Restructured social media marketing framework to expand influencer and user-generated content for high-impact engagements• Developed Consumer Data Platform to onboard first-party data, gather insights, and segment/target consumers with appropriate product offerings and content through various digital channels and buyer journeys• Managed highly collaborative and cross-functional team across all aspects of business including operations, marketing, domestic sales, customer care, international sales, technology, finance, and logisticsTechnology: ChatGPT, Zapier, Adobe, Zoho CRM, PriceSpider, Shopify+, YotPo reviews, HotJar, Klaviyo, Criteo, Sprout Social, GRIN, Google Analytics/GA4, Google Merchant Center, Google Ads, Google Tag Manager, Salsify PIM/DAM, Supermetrics, Gorgias, Ring Central, MS PowerBI, AirTable, Jira/Confluence, Cascade, Amazon Seller Central, Walmart Marketplace, Meta Business

Los Angeles, Ca, Us

Launched direct-to-consumer ecommerce division.• Hired, activated, and managed a geographically-diverse team of project managers, marketers, designers, writers, developers, and technology partners to launch the company’s first ecommerce venture in under six months• Charted new D2C audiences, customer journeys, product lifecycles, and digital engagements with a focus on retention & advocacy• Accelerated marketplace sales by activating Amazon Seller Central and Walmart Seller Center• Evaluated and selected digital platforms and service vendors, negotiated contracts and onboarded partners

Baltimore, Maryland, Us

Directed a cross-functional team to execute a complex B2B digital content ecosystem and created a multi-year marketing technology roadmap for a $7B public company.KEY RESULT: Facilitated enterprise adoption of a complex ecommerce ecosystem across 20+ business divisions in under six months.• Developed digital transformation strategy for multi-brand manufacturing client• Directed successful configuration of Adobe AEM digital content ecosystem• Crafted marketing technology roadmap to prioritize and deliver strategic initiatives using Agile methodology• Aligned 20+ business units to utilize Adobe AEM framework and unified content & creative production processesTechnology: InterShop B2B Ecommerce, Adobe Marketing Cloud / Experience Manager / Assets, Adobe XD, AHA Roadmapping, Jira/Confluence

Irving, Texas, Us

Specialized in optimizing Adobe digital content & creative supply chain solutions for global D2C businesses and B2B ecommerce programs.• Responsible for developing a solution consulting model to maximize clients’ marketing technology investments• Directed agile marketing technology transformation teams at major retail brands including Signet Jewelers (Kay, Zales, Jared, Peoples), FedEx, The Children’s Place, and Brooks Brothers• Enhanced Signet Jewelers’ Center of Excellence capabilities to streamline photography and content production, storage, and asset distribution to digital channels• Configured, implemented, and supported Adobe AEM Assets platform• Developed and delivered asset management best-practice training to a diverse team of stakeholders, departments, and locations• Pioneered accelerator program to plan & deliver advanced marketing technology strategies for clients• Enabled sales consulting operations with rapid discovery, technology evaluations, and comprehensive proposal creation to secure incremental high-value client engagements Technology: Epsilon People Cloud, Liveramp, Google Analytics, Google Ads, Adobe Marketing Cloud / Experience Manager / Assets, Adobe Creative Cloud, Adobe XD, AHA Roadmapping, Jira/Confluence

Atlanta, Ga, Us

Formed digital transformation team to accelerate technology innovation and revolutionize the way Kids2 brands engaged families through meaningful digital moments and educational content.KEY RESULT: Established marketplace ecosystem generating over $80M incremental ecommerce revenue.• Established synergy between marketing and traditional IT, including infrastructure planning and devops• Established Project Management Office and activated cross-department processes and Adobe Workfront enterprise-wide project management• Reorganized digital supply chain that accelerated speed-to-market and ecommerce partnerships• Streamlined marketing operations to reduce product time-to-market by three months• Launched full-stack ecommerce ecosystem; customer experience, UX, product information management, merchandising, syndication, price comparison, store locator, social platform, affiliate marketing, and syndicated product reviews• Transformed Amazon Seller Central program to exceed $80M revenue• Defined & tracked key performance indicators (KPIs) of marketing initiatives for executive team• Utilized consumer data insights to increase ecommerce revenue and customer engagements• Developed a unified B2B customer relationship marketing framework across entire brand portfolio• Monetized YouTube strategy to create a new revenue model and fund media programs • Streamlined marketing operations and photo production through advanced asset management solutions• Activated a Customer Data Platform across social, customer care, content marketing, and paid media• Launched enterprise-wide Agile project management platform; unified processes across all departments & product development milestones from concept to launchTechnology: Sitecore, PriceSpider, CommmerceHub, Bazaarvoice, Adobe Workfront, Adobe Experience Cloud / Assets, Adobe XD, Sprinklr, Salesforce (marketing cloud, social studio, service cloud), Google Analytics, Google Ads, Salsify PIM/DAM, Qualtrics, YouTube Studio

Provide consumer-centric advisory services including:- Strategic planning- Competitive intelligence- Sales operations & growth strategies- Marketing operations & infrastructure- Business process optimization- Creative asset production & operations (Digital Asset Management)- Technology roadmapping- Generative AI / ChatGPT- Contract negotiation- Partner selection & management- Staff modeling & resource management- Implementation & configuration support- Customer experience design - Customer acquisition/retention/loyalty programs- Creative supply chain / digital shelf strategy- Product Data Management- Merchandising- Digital channel strategy- Ecommerce ventures- Business intelligence & decision analytics dashboards- Amazon Seller/Vendor Central, Walmart Seller Center

Tampa, Florida, Us

Created customer life-cycle marketing strategy for the largest bottled water delivery company in North America.KEY RESULT: Increased D2C customer base by more than 30% within two years• Established Fiji direct-delivery partnerships using ecommerce subscription and route delivery framework• Provided analysis of viable business acquisitions and integrated service offerings (i.e. Standard Coffee.)• Increase retail sales using product data, and advanced asset production & syndication• Enhanced marketing analytics capability to inform business decisions through data insights• Selected and launched CRM, marketing automation, ecommerce, and merchandising systems• Launched Amazon Seller Central and Vendor Central programsTechnology: Adobe Marketing Cloud / Experience Manager / Assets, Sugar CRM, Salesforce Marketing Cloud, Pardot, Google/GA4, Podio, Jira/Confluence, Marin

Roanoke, In, Us

Recruited to assist executive leadership to transformed a B2B manufacturing business into a viable consumer brand resulting in IPO (NASDAQ: VRA) in under five years.KEY RESULT: Launched a direct-to-consumer ecommerce division generating over $85M incremental revenue in under four years. • Vera Bradley Retail Stores, LLC. store #1 (directly under CEO/board of directors)• Managed P&L and all aspects of ecommerce business operations• Developed ecommerce roadmap; selected and implemented digital marketing technology ecosystem including project management, merchandising, content production, analytics, CRM, loyalty, marketing automation, and customer care platforms• Built cross-functional team of professionals and partners to exceed sales growth targets• Implemented merchandising syndication system to expand online sales channels• Streamlined asset production and marketing operations to accelerated go-to market release by more than two months• Developed in-house photography and digital asset management capabilities on Adobe Assets framework• Led qualitative and quantitative research initiatives• Leveraged marketing intelligence data to target high-value consumers, retail partners, and new markets• Established research team to expand consumer insights using shopper data, research panels, product testing, focus groups, secret shopper, and market trend studies• Created B2B loyalty program to accelerate wholesale growth, including a co-op direct marketing database, to increase merchandising program adoption and accelerate omni-channel sales• Internet Retailer named verabradley.com a top 500 and "hot 100" site within one year of launch• Created web content and ecommerce framework, including social media and donor support, for Vera Bradley Foundation for Breast Cancer non-profit fundraising and community events• Negotiated Google Grants for VB Foundation digital marketing efforts to accelerate demand generation and donation outreach

Chicago, Illinois, Us

Formed digital marketing consulting practice to expand business impact and revenue.• Created profitable digital services team, recruited & developed talent, managed all marketing operations• Developed solution sales strategy with rapid discovery, technology evaluations, and comprehensive proposal creation to grow client base • Responsible for partner relations, including Microsoft Gold certification• Key clients included Vera Bradley, Whirlpool, LaundryZone, Grand Rapids Downtown Alliance, Indianapolis Colts, Horwath, Nursing Knowledge Intl., and Lindsay ManufacturingTechnology: Adobe Creative Cloud, Onyx CRM, Microsoft Content Management, SharePoint, Visio

"MySteelcase" strategy team leader.

Us

Launched over 20 global business sites, streamlined marketing operations, created unified digital production systems & processes for marketing agency coalition to service Dow business clients.

Fort Wayne, Us

Formed greenfield digital agency team. Managed Lincoln Financial's online strategy & digital media campaigns. Liaison for US marketing leadership and agency partners. Managed the debut of LFG.com.

Head of start-up division to transform traditional advertising agency model to include CRM, database marketing, web design & development, and digital innovations. Launched Herman Miller's first digital space-planning solution and consumer-direct website, hermanmiller.com.

Marketing

Liberal Arts