Marketing Director
Cary, North Carolina, United States
-Created email marketing campaigns and managed customer information.-Designed community engagement events.-Managed company donation requests to align with strategic initiatives. -Coordinated strategic digital rewards to encourage higher check average and more frequent purchases. -Managed restaurant website, social media, and in restaurant marketing and content. -Increased Instagram followership by 150% from 400 followers to 1000.-Supervised a marketing assistant to help increase social media engagement and post frequency. -Groomed media to fit strict brand standards and provide a clean, consistent, and high quality image. -Took photos that aligned with unique restaurant brand to create a consistent/professional online image.-Sourced community event opportunities, planned, attended, and followed up on events to promote brand. -Created and managed a monthly social media calendar to coordinate and schedule posts to align with initiatives.-Presented to leadership team and owner bi-weekly to clearly communicate long and short-term vision.