Brandy Bartholomew Email & Phone Number

Fayetteville, Ar, Us

Bentonville, Arkansas, Us

Lead and mentor a team of 6-8 team members across public relations and social media with a broad spectrum of local, state, and national clients. Work with leadership team as subject matter expert for the business to help with new client pitches and business growth. Create crisis communications and strategic public relations plans for clients; implement and execute PR plans through local and national media pitches while maintaining relationships with journalists and packaging client announcements together through pitch strategies, press releases, b-roll, photos, landing pages, bios, etc.Conduct individual and group media trainings to help leadership teams become spokespersons for their organizations. Write internal and external communications strategies, blog and LinkedIn content that help elevate brand reputation. Oversee event coordination, marketing materials, press events and media coordination.

Cremorne, Victoria, Au

Embedded role with Walmart Global Corporate Communications Health & Wellness team. Coordinating opening events for Walmart Health Centers and generating local earned media coverage to generate traffic and awareness. Worked closely with Walmart Health & Wellness team around COVID-19 initiatives, including media relations around COVID testing sites in Walmart parking lots, local vaccination events, and awareness around vaccination availability in Walmart pharmacies.

Fayetteville, Arkansas, Us

Overseeing sales and media plans for franchise locations. Assisting with local store marketing programs, grand opening plans, and down-store strategy to increase store sales and overall business performance. Team leader of corporate marketing department managing team members and supporting corporate and franchise restaurants. Day to day lead for all agency partners including creative, media, public relations and social agencies providing strategic direction to develop national and local supporting materials to create an overall cohesive brand position. Provide annual planning, calendar development, messaging and sales strategy while managing two budgets for overall system wide promotions and corporate local store marketing. Work with Public Relations agency to develop press releases and strategy around corporate announcements, openings, promotions and local store events. Develop interview guidelines, training and best practices for designated media contacts. Create quarterly promotional and brand messaging communications plan. Work with Social Team to support communications plan, develop content and social graphics, best practices and social guidelines. Provide new store opening support (50+ store openings) including internal/external graphics, public relations and paid media support, and opening strategy plans for pre-opening, day of event, and post opening. Help with trade market analysis for stores in each market and provided strategic council for plans to help increase individual restaurant sales.Oversee asset production including food and lifestyle photoshoots, radio, and digital assets and managed updated website content. Support for corporate Executive Team including communication creation and pushing out internal messages, presentation development and presenting to franchise and field team members.

Fayetteville, Ar, Us

Walmart Grand Openings – lead a multi-million-dollar account with Walmart Marketing team providing client support, strategic council and ideation around Walmart store openings. Our team provides PR support and could test and pilot new ideas to help establish positive brand reputation as well as increase traffic and sales. Hilton Worldwide – acted as “Chief of Staff” to DoubleTree and Hilton Worldwide Global Marketing teams creating and implementing new processes to create efficiencies and team cohesiveness. Helped manage and lead meetings with external agencies. Provided creative management of communication materials for internal and external reporting. Sam’s Club – client support for Sam’s Club Giving, providing strategic counsel and creative support for annual Giving Made Simple program. Media relations and event coordination for donation events including overseeing photography and videography support for internal videos and assets. Walmart Corporate Communications – provided content management and technical support for external facing corporate website walmartstores.com as well as internal intranet mywalmart.com. Provided assistance with online assets. Counsel on digital assets and social media capabilities for announcements and events. Creative management of website banners, graphics, photography and video files. Walmart Marketing – implemented digital asset management system, creating and maintaining video library of national commercials. Client support to help create efficient internal processes. Southwestern Energy – providing community and media relations support to enhance trust and build positive reputation. Coordinated logistics and production of photography and video shoots as well as creation of local advertising for multiple platforms including print, radio, television and billboards. Maintained advertising budget and purchased ad placements.