Brandy Coons

Brandy Coons Email and Phone Number

Director, Data Intelligence @ Advertising Specialty Institute
Morrisville, PA, US
Brandy Coons's Location
Morrisville, Pennsylvania, United States, United States
Brandy Coons's Contact Details

Brandy Coons work email

Brandy Coons personal email

About Brandy Coons

Analytically driven professional with over 10 years combined experience in management, data analytics, reporting, and email operations. Highly effective in both written and verbal communication. Proficient in Microsoft Office Suite, Pardot, Salesforce, JIRA, Confluence, and Google Analytics. Excels in analyzing and adjusting work procedures for maximum efficiency. Skilled in relationship building, vendor relations, analysis, cross-functional collaboration, and project coordination.

Brandy Coons's Current Company Details
Advertising Specialty Institute

Advertising Specialty Institute

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Director, Data Intelligence
Morrisville, PA, US
Brandy Coons Work Experience Details
  • Advertising Specialty Institute
    Director, Data Intelligence
    Advertising Specialty Institute
    Morrisville, Pa, Us
  • Pennsbury School District
    Teacher Assistant
    Pennsbury School District Sep 2024 - Present
  • Bucks County Board Of Elections
    Judge Of Elections
    Bucks County Board Of Elections Feb 2024 - Feb 2024
    Serve as Judge of Elections for February 2024 Special Election• Overseer of the polling place. • Responsible for bringing election supplies and getting the location up and running for the start of voting. • Assigns duties to other election official staff. • Handles any issues with assistance from Deputy Constable, if needed. • Responsible for facilitating the vote tally after the close of polls. • Responsible for returning final ballots and supplies to the County following close of polls.
  • Advertising Specialty Institute
    Director, Data Intelligence
    Advertising Specialty Institute Jan 2022 - Dec 2023
    Trevose, Pa, Us
    • Provide overall Data Intelligence leadership that contributes to the department morale, productivity, and cohesiveness. • Manage efforts to provide ROI metrics, reports, and analysis to both internal and external clients, and to ensure the accuracy and integrity of data used in making business decisions and in support sales efforts • Support department efforts to achieve data integrity across all company platforms• Provide guidance and support to ASI marketing groups in maximizing the use of ASI’s email platform and salesforce. • Provide metrics and recommendations to improve email performance and effectiveness
  • Advertising Specialty Institute
    Senior Manager, Email Services & Reporting
    Advertising Specialty Institute Jun 2018 - Jan 2022
    Trevose, Pa, Us
    • Oversee the daily operations of four direct reports within the Email Marketing Service and Reporting Groups.• Serves as Admin for company’s email platform: Pardot. • Work as a liaison between Business and IT in the development and implementation of new reporting in SAP Business Objects.• Manage internal company data requests. Work with departments to ensure the appropriate data is provided for the business need. Utilize Confluence/JIRA to track requests from start to finish.• Responsible for the integrity and accuracy in the reporting of key digital metrics used by senior management and sales to track the effectiveness of various advertising and business platforms across ASI Products.• Compile and Analyze data regarding client purchasing patterns of ASI Products and the value they derive from the products. Provide clients with a more comprehensive knowledge of the marketing factors affecting their business and assist clients in making better business decisions. Review the competitive landscape in specific categories.• Support Marketing and Editorial with data requests for Case Studies, Media Kit, Sell Sheets and Editorial Awards.• Responsible for leading several monthly multi-department meetings within the company. Coordinates the agenda and manages meeting notes. • Consult with Marketing Managers on email marketing setup and optimization using best practices, from subject line to email structure, all crafted to drive performance
  • Advertising Specialty Institute
    Manager, Digital Metrics
    Advertising Specialty Institute Jun 2015 - Jun 2018
    Trevose, Pa, Us
    • Responsible for managing and ensuring the quality of all lists for email products that are supported by paid advertising.• Formulate and provide circulation strategy on a monthly basis for ASI’s print and digital products. Manage the monthly fulfillment of each print product.• Manage the Auditing process twice yearly for ASI’s 3 in house magazines.• Oversee the daily operations of two direct reports within the Reporting Group.
  • Advertising Specialty Institute
    Digital Metrics Analyst
    Advertising Specialty Institute Jul 2014 - Jun 2015
    Trevose, Pa, Us
    • Responsible for monitoring ASI’s email lists, digital products, and compiling/analyzing key performance metrics for all of ASI’s digital products. • Support sales team with vital information to support advertising sales through ROI data, market research, and analysis.• Manage vendor selection for lead generation, competitive intelligence, list rental, data hygiene, and e-mail services.• Responsible for the creation and distribution of reporting for all ASI digital products.• Collaborate with IT when deficiencies are identified in ASI reporting.
  • Advertising Specialty Institute
    Metrics & List Coordinator
    Advertising Specialty Institute Aug 2012 - Jul 2014
    Trevose, Pa, Us
    • Responsible for the integrity and accuracy in the reporting of key digital metrics used by senior management and sales to track the effectiveness of various advertising and business platforms across ASI Products. • Ensure the integrity of all ASI product email lists, monitor lists circulation/audience, and that all campaigns are in compliance with CAN-SPAM.• Analyze reports to assist in the conversion of prospects into buyers and justify supplier investments.• Assist with vendor selection and review for lead generation, competitive intelligence, list rental, data hygiene, and e-mail services.
  • American Bulldog Rescue
    Media Contact
    American Bulldog Rescue Oct 2011 - May 2014
    Work as Public Relations / Fundraising for this non-profit organization. Create Press Releases and work with local media to advertise adoptable dogs in the area.
  • Sublime Salon And Spa
    Marketing Coordinator
    Sublime Salon And Spa Mar 2012 - Nov 2012
    Marketing Coordinator: Manage all marketing and PR operations• Created and implemented a strategic marketing plan for the salon• Create and manage the company networking pages • Write promotional literature copy i.e. email campaigns, brochures, website • Manage and launch all email campaigns
  • Opdecision, Llc
    Marketing Coordinator / Crm Administrator
    Opdecision, Llc Nov 2008 - Aug 2012
    OpDecision provides Wireless Expense Management services. These services can deliver corporate wireless expense savings of up to 40% by leveraging extensive industry experience and innovative wireless cost analysis.• Served as the Email Operations Manager and Senior Administrator of Company’s CRM: Salesforce.• Wrote promotional literature copy i.e. email campaigns, brochures, website. • Managed and launch all email and social media campaigns. • Support management by creating company presentations and overviews specific to our clients.• Created and maintained the companies Standard Operating Procedures Handbook. • Managed staff calendar and schedule all webinars, conference calls, and company events. • Senior Customer Support Representative for multiple clients.• Utilized programs such as Vertical Response, Constant Contact, SalesGenie, Google Analytics, Google AdWords, Survey Monkey, and GoToMeeting to assist in daily tasks.
  • The Advance Of Bucks County
    Correspondent/Photographer
    The Advance Of Bucks County Jun 2008 - Oct 2010
    Wrote articles pertaining to local government using AP Style and photographed various events and ceremonies

Brandy Coons Skills

Email Marketing Google Analytics Marketing Social Media Marketing Advertising Salesforce.com Marketing Strategy Social Networking Sales Online Advertising Google Adwords Customer Service Social Media Analytics Data Analysis Microsoft Office Crm Online Marketing Marketing Communications Metrics Reporting Event Planning Reporting And Analysis Constant Contact Research Press Releases Project Management Customer Relationship Management Jira Lyris Surveymonkey Access Email List Building Online Marketing Analysis Vertical Response Copy Editing Journalism Email Append Mailchimp Confluence Quality Assurance Reporting Ad Hoc Reporting Email Management Email Migration Pardot Salesforce

Brandy Coons Education Details

  • Temple University
    Temple University
    Communications

Frequently Asked Questions about Brandy Coons

What company does Brandy Coons work for?

Brandy Coons works for Advertising Specialty Institute

What is Brandy Coons's role at the current company?

Brandy Coons's current role is Director, Data Intelligence.

What is Brandy Coons's email address?

Brandy Coons's email address is br****@****hoo.com

What schools did Brandy Coons attend?

Brandy Coons attended Temple University.

What are some of Brandy Coons's interests?

Brandy Coons has interest in Animal Welfare.

What skills is Brandy Coons known for?

Brandy Coons has skills like Email Marketing, Google Analytics, Marketing, Social Media Marketing, Advertising, Salesforce.com, Marketing Strategy, Social Networking, Sales, Online Advertising, Google Adwords, Customer Service.

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