Marketing Manager
Fresno, California Area
I oversaw mission-based communication and revenue-generating marketing strategy for this non-profit committed to conservation and education in the Central Valley. Areas under my responsibility included advertising across all platforms (TV, radio, print, out-of-home, and digital), branded communications (direct mail, email campaigns, print publications, and social media), public relations (media pitching, press releases, media appearances, press conferences, media events, and crisis communications), and creative services (design, photography, video production, and signage).Accomplishments included:Crafted marketing strategy to increase per capita revenue that resulted in 2x projected revenue from ticket sales and memberships for limited-time exhibitIncreased ROI on ad spend for after-hours 21+ event from 12:1 to 21:1, tailoring marketing mix to target audience normally outside of the organization's core demographicLaunched new member acquisition and retention benefits, including member exclusive email communication vehicle that exceeded 40% open rate