Experience in all areas of communications, with over two decades dedicated to protecting and amplifying Southwest Airlines' reputation. Currently serving as Southwest's Managing Director of Communications, overseeing Employee (frontline and corporate); External (PR, social media, partnerships); Executive; and Content Planning, and Strategy.Lead a team of spokespeople, successfully amplifying worldwide brand coverage. Passionate about cultivating relationships with national print and broadcast reporters, while providing media relations training to internal business partners. Showcase Southwest Airlines’ world-renowned brand, hospitality and people through meaningful brand partnerships and entertainment integrations across television, film, and music. These efforts generate positive Southwest exposure on traditional and nontraditional channels by creating unique Customer experiences with brands like Disney, Nintendo, Discovery, and Sundance Film Festival. Manage communication efforts through crisis situations, including COVID-19, aircraft accidents, weather events, and technology outages. Responsible for the continuous evolution of our Crisis Communication plan and oversee department implementation during an event. Spearheaded the design and launch of social efforts within the Company, building a roadmap for evolving our social media practice. Designed the architecture for a Social Care Team and launched a Listening Center to monitor and respond to online conversation. Responsible for the daily management of all Southwest Airlines Corporate and Executive social media channels, ensuring relevant and engaging content is delivered to millions of stakeholders.Digitized our Employee Communications function and built centralized Operational Communications Team to reach our frontline with relevant content. Lead communication strategy for all Employee messaging, including union negotiations. Serve as in-house Public Relations and Employee Communications counsel for departments throughout the company, including Commercial, Operations, Technology, Labor, People, Governmental Affairs, Legal, Corporate Responsibility and Finance.