Marketing Coordinator
Spectre Performance
Lead new marketing programs including social media marketing, television advertising, magazine features, and a truck and trailer marketing tour across the country. Educated consumers on brand name and products available for their vehicles. Assisted in new product testing including product fitment, product photography and product concept development. Managed vehicle sponsorshipprogram, seeking new vehicles to sponsor and promote throughout the show year. Primary driver of the company’s 1970 Chevy Camaro at all Goodguys and Pro-Touring events. This racing program successfully fulfilled many marketing goals including a great deal of magazine coverage and viral video marketing while building a unique company image. Provided show and race coverage while on tour including photos, videos and show recap articles for our blog. Collected information on car shows across the nation to build a complete car show database for company’s truck and trailer program. In the process of learning Wordpress; working with an outside media group to create an entirely new company website.Specific accomplishments include:• Coordinated company’s open house debut during MPMC. Worked with a group to deliver a memorable party which included uniquely designed invitations, food, beverages, vehicle and product showcase, video presentations and guest dyno runs.• Directly worked with RTM Productions to create, script and produce commercials aired on Horsepower TV, Trucks, Xtreme 4x4, and Muscle Cars.• Worked with an outside marketing firm to manage Facebook, YouTube, Twitter, and blog accounts; providing creative content, continuous postings and assistance in the viral spread of the content.• As driver of the company’s 1970 Carbon Camaro, successfully won three Goodguys autocross events including the Goodguys PPG Nationals in Columbus, Ohio in the manufacture’s division.• Helped manage truck and trailer marketing campaign with goals to enrich consumer awareness of the company brand and image.