Digital Marketing Specialist
Current* Assisted in developing and executing digital marketing plans and campaigns.* Created compelling copy and content for various digital platforms.* Conducted keyword research and competitive analysis to inform marketing strategies.* Managed social media accounts, including content creation and analytics.* Coordinated with graphic designers and other team members to produce high-quality content.* Reported on campaign performance, providing data-driven insights and recommendations for optimization.* Created and managed engaging social media content.* Maintained effective project and time management.* Collaborated with the Marketing Manager to ensure project alignment.* Executed pre-strategy keyword research and competitive analysis.* Managed web content optimization, editing, and publishing.* Utilized editorial skills for email campaigns and other marketing deliverables.* Produced analytics reports for strategic review and delivered actionable insights.* Optimized social media channels for clients and in-house and advertising strategies for maximum impact.