Responsible for IDology’s go-to-market strategies, marketing initiatives and performance across key vertical segments. Design and drive IDology’s market presence, promotion, and market positioning as the innovative leader in identity verification and anti-fraud solutions.Lead a team of marketing, creative and sales professionals accountable for branding, strategic planning, campaign execution, lead flow, operations & MarTech, media/analyst relations, content strategy, reporting and performance optimization.

Support GTM revenue goals with data-centric, highly optimized and efficient approach to portfolio marketing. Accountable for strategic development and execution of channel marketing plans for brand awareness, lead generation, media relations and partnership growth.

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us to all rise.

Lead a team of Segment Marketing Managers responsible for driving demand for Harland Clarke solutions, reporting to the Senior Vice President of Corporate Marketing.Responsible for leading the team to establish highly optimized processes for creating, executing and measuring campaign performance. Looking to improve audience engagement, lead generation, and lead conversion throughout the Harland Clarke Markets. Work directly with Sales Leaders to define themes and marketing plans that help them meet corporate growth initiatives. Constantly optimizing lead handoff and disposition processes and ensure that marketing-generated leads are converted into opportunities by the sales team. Lead team of Segment Marketing team in doing the same for their assigned markets. Work with Product Marketing to guide content needed to fuel the demand generation engine and Marketing Execution & Strategy to ensure that campaigns are implemented and measured properly. Own, grow and develop the marketing funnel for all markets with the objective to meet/exceed growth trajectory and digital conversions. Define demand generation programs focused on driving net new and returning consumer pipelines to accelerate the consumer’s journey and increase volume. Monitor and analyze daily traffic, campaign and channel performance metrics to extract actionable insights, determine optimization opportunities, and report on value of efforts while ensuring we track the right metrics across all demand generation programs. Develop, track and regularly report on key drivers of growth and conversion, including operational metrics, providing trend dashboard tracking progress for high priority areas, campaigns and referring links. Provide regular, constructive and direct feedback to help team excel at their job and craft, navigate their desired career path, and experience the satisfaction of professional growth.

Harland Clarke has a rich history of helping financial institutions build connections with their account holders and prospects from industry-leading payment programs and data-informed marketing services to award-winning creative and operational support. We have a singular focus: improving your business outcomes. Our business, is growing your business. Responsible for crafting and executing strategically sound product positioning, marketing plans and message strategy for client and consumer-facing Go-to-Market assets. Develop compelling and differentiating positioning and message strategies that drive demand, strengthen client relationships and maximize campaign outcomes. Communicate product value proposition to sales teams and lead development of sales enablement tools that support the buyer's journey.Leverage compelling messaging, industry knowledge, and client insights to optimize the connections between Product, Marketing, and Sales to best serve customers and meet organizational goals.

Elemica is the leading Supply Chain Operating Network for the process industries. Elemica drives bottom line results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between trading partners. Accountable for all aspects of developing, managing and building new opportunities in the North American region in support of the Elemica’s objectives and strategies.Responsible for inbound and outbound campaign execution, lead generation/nurture, content development, and analytics.

Developed and cultivated cooperative relationships with hoteliers and tourism organizations with day-to-day engagement and in-market presence.Analyzed destination and partner performance, market demands, and industry trends to create profitable strategies to adapt to a dynamic marketplace. Particularly focused on campaigns designed to increase bookings, revenue-per-passenger and support product launch. Planned and executed cooperative marketing campaigns from RFPs, budget, and competitive analysis to creative direction and post-campaign analysis and reporting.

Managed 2012 nationwide roll-out in 200+ markets including product launch, internal and external communications, creation of digital assets and owned asset allocation. Accountable for user acquisition, affiliate relations, event planning and daily deal promotional strategies.Collaborated on contesting, social media, and email marketing.

Created and implemented marketing and advertising strategies to increase membership within Fulton County Board of EducationManaged communication avenues including social media and e-marketing, direct mailers and in-school collateral

Trained sales representatives to communicate Verizon Wireless features, advantages and benefits to each customer effectivelyForecasted sales and utilizing new and existing tools to increase incremental activations and contract renewalsContinuously exceeded quota requirements in revenue and units sold