Brandy Craig Druesedow Email & Phone Number

Nashville, Tn, Us

Palm Beach Gardens, Fl, Us

Strategic Brand Management and Commercial Leadership:- Accelus Brand Launch: Spearheaded the creation and launch of the Accelus brand by merging Integrity Implants and Fusion Robotics, establishing a cohesive brand identity and achieving more than $1 million in earned media within six months. Demonstrated agility in brand positioning, managing stakeholder perceptions, and communicating strategic narratives during complex merger phases.- SPAC Merger Leadership: Played a key role in leading the SPAC merger with CHP Merger Corp., leveraging strategic PR and commercial communications to support this high-stakes corporate transformation. Managed the SPAC merger termination and strategic divestiture, deploying crisis management tactics to maintain stakeholder confidence and brand integrity.- Strategic Asset Divestiture: Led the communication strategy for the sale of the REMI Robotic Navigation System to AlphaTec Holdings, crafting messaging that reinforced Accelus’ market leadership and ongoing commitment to innovation.Product Launches and Revenue Growth:- Revenue-Driving Product Launches: Directed the successful launch of 10 new products in under 24 months, focusing on strategic public relations, integrated marketing communications, and targeted salesforce support. These initiatives contributed to significant revenue growth, with year-over-year increases of 25% in 2021, 40% in 2022, and 15% in 2023, aligning with growth targets and expanding market presence.Integrated Marketing and Communications Leadership:- Managed a cross-functional team covering downstream marketing, brand management, public relations, digital/social media, events, and corporate communications. Oversaw the development of graphic design, copywriting, and internal communications, aligning all activities to support revenue growth and reinforce brand integrity across channels.

Miami, Florida, Us

Commercial Marketing Strategy and Brand Leadership:- Commercial Strategy and Brand Management: Directed the commercial marketing strategy, brand management, and public relations initiatives for BioTissue and its subsidiaries, Bio-Tissue and Amniox Medical, to strengthen brand positioning and market reach across eye care, wound care, and podiatry sectors.- Revenue-Driven Events and Lead Generation: Led a team responsible for 70+ national and local tradeshows and physician events annually, continuously optimizing for ROI and lead generation. Successfully pivoted to 40+ virtual events in response to the 2020 pandemic, driving over 1,100 qualified leads to support sales objectives and expand market penetration.- High-Impact PR Strategy: Planned and executed a PR strategy that generated an ad equivalency value of $7.5 million in 2019 and $11.2 million in 2020, amplifying brand credibility by securing coverage in top publications and leveraging partnerships with industry thought leaders to expand digital and media opportunities.Integrated Communications and Compliance Management:- Executive and Internal Communications: Collaborated closely with the CEO, CCO, and departmental VPs to drive alignment and engagement across the organization through strategic employee messaging, videos, newsletters, and intranet content. Facilitated company-wide alignment by organizing quarterly town halls, executive briefings, and sales meetings to reinforce corporate goals and progress.- Regulatory Compliance and Brand Integrity: Oversaw compliance processes for all sales and marketing materials, implementing SOPs for medical, legal, and regulatory reviews and deploying Veeva Vault PromoMats for efficient tracking and compliance management.

Pompano Beach, Fl, Us

Commercial Strategy and Market Expansion:- Market Growth and Product Line Diversification: Directed all marketing, inside sales, and sales training activities, implementing strategic campaigns and sales incentives that significantly boosted market share and renal patient enrollment. Doubled the company’s core renal nutrition business and launched five specialty product lines—Wound, Cardiac, Autoimmune and Immune Deficiency, Lyme, and Sinus—driving market expansion and revenue diversification.- Revenue-Generating Campaigns: Spearheaded creative, ROI-focused campaigns that directly contributed to market penetration and commercial success. Focused on targeted communications and strategic promotions that aligned with business objectives to support sustained growth.Sales Training and Strategic Communications:- Sales Enablement and Training Program Development: Established and led a comprehensive sales training program for field and inside sales representatives, equipping them with tools and techniques for effective customer engagement, relationship building, and patient onboarding.- Executive Sales Communications: Acted as ghostwriter for all sales communications on behalf of the Executive VP of Sales, ensuring a consistent and strategic tone aligned with corporate objectives. Partnered closely with leadership to shape messaging and maintain strong internal and external stakeholder relationships.

Dania, Fl, Us

Global Commercial Strategy and Brand Positioning:- Comprehensive Marketing Leadership: Directed and executed OrthoSensor’s global marketing and communications strategy, including customer and internal communications, sales enablement materials, and corporate and product branding, to support successful product commercialization and global market positioning.- Healthcare and Patient-Focused Outreach: Led hospital, surgeon, and practice marketing programs, along with direct-to-patient initiatives, integrating targeted outreach and advertising to drive brand awareness and patient engagement.- Omnichannel Marketing Execution: Leveraged digital, mobile, and social media channels to enhance product visibility, generate leads, and reinforce brand integrity across diverse markets. Coordinated OrthoSensor’s public relations strategy, developing messaging that aligned with corporate objectives and managing corporate communications.Event Strategy and Partnership Management:- Trade Show and Industry Engagement: Planned and executed OrthoSensor’s presence at key industry tradeshows and professional meetings, increasing product exposure and fostering relationships within the medical community.- Vendor and Partner Collaboration: Oversaw relationships with external vendors and strategic partners, ensuring consistency in brand standards and optimizing resources to support marketing objectives.

Warsaw, Indiana, Us

Global Brand Leadership and Product Launches:- Persona Knee System Launch: Spearheaded the global launch of Zimmer’s Persona Knee System at the American Academy of Orthopaedic Surgeons (AAOS) Annual Meeting, delivering a high-impact unveiling hailed as “enough to make Hollywood/Disney envious.” The Persona Knee System achieved the #1 market position globally, contributing significantly to Zimmer Biomet’s 40% market share in the knee replacement segment.Integrated Marketing and Strategic Communications:- Multi-Stakeholder Campaigns: Directed comprehensive marketing and PR initiatives for Zimmer’s knee and biologics portfolios, including product launches, industry events, customer engagement programs, and internal communications, all designed to elevate brand recognition and drive customer acquisition on a global scale.- Global Cross-Functional Alignment: Partnered closely with regional sales and marketing teams to ensure seamless program execution across international markets. This strategic collaboration established consistent messaging and maximized brand impact across diverse geographies.Operational Excellence and Crisis Management:- Market Positioning and Brand Integrity: Developed proactive and reactive media strategies to reinforce Zimmer’s leadership position within the orthopedic market. Provided strategic guidance to senior leadership on media relations, brand management, and crisis response, ensuring Zimmer’s reputation remained strong during periods of transformation and growth.

International Marketing Strategy and Brand Leadership:- Global Market Expansion: Directed the development and implementation of strategic marketing initiatives for the International Division, driving brand alignment across key regions, including EMEAC, Japan, Asia, Latin America, and Australia/New Zealand. Ensured cohesive marketing and brand messaging that resonated across diverse markets and enhanced customer engagement globally.Team Leadership and Cross-Functional Collaboration:- Global Team Oversight: Managed a 16-member international marketing communications team across multiple global regions, including St. Paul, Brussels, Tokyo, Hong Kong, and China, aligning strategic priorities and fostering collaboration to meet corporate goals and exceed regional expectations.- Stakeholder Engagement and Cross-Divisional Collaboration: Partnered closely with Product and Sales Divisions to integrate international market needs and priorities, driving joint projects that supported global growth and market share expansion.Brand Integration and Product Launch Excellence:- Product Launches for Atrial Fibrillation Portfolio: Led the communications strategy for major global product launches in the atrial fibrillation division, developing downstream marketing materials in collaboration with cross-functional teams and external partners. This approach ensured impactful, aligned product rollouts across international markets.- Brand Stewardship and Corporate Identity: Served as the primary corporate brand liaison, overseeing the development and maintenance of key brand communications resources, including Brand Standards, Brand Templates, and the Brand Review and Approval Process. Guided brand integrity initiatives that reinforced the spirit of St. Jude Medical, supporting its evolution and paving the way for acquisition by Abbott.

Fort Lauderdale, Fl, Us

Marketing, PR and Brand Leadership:- Media Outreach: Led PR efforts, securing national and local media coverage in outlets like Forbes, Orthopaedic Product News, NBC and ABC affiliates, and South Florida Business Journal.- Brand Foundation: Initiated MAKO’s brand discovery, refining messaging, marketing strategy, and brand architecture.- Sales Enablement: Developed core sales materials, including brochures, product spec sheets, white papers, sales videos, and presentations.- High-Impact Events: Planned MAKO’s website launch and organized a high-profile visit from Florida Governor Jeb Bush within a two-week timeframe.

Watford, Hertfordshire, Gb

Sales Promotion and Marketing Collateral:- Revenue Growth: Launched the PERI-LOC BLITZ sales promotion, driving a $2 million sales increase in 2005.- Customer Engagement: Developed a customizable eNewsletter for monthly product and industry updates, enhancing rep-to-customer communication.- Content Development: Created TraumaLife newsletter articles through interviews with surgeons and product teams, plus authored and designed a range of sales and educational materials, including surgical guides, sales sheets, and white papers.

Bachelor Of Science, Journalism With Emphasis In Public Relations; Marketing Minor

Evening Mba, Business Administration And Management, General

Brand Management Certificate

Women In Executive Leadership Certificate

Marketing Excellence Certificate, Marketing And Product Management