Brandy Lamb Email & Phone Number

Milwaukie, Oregon, Us

Portland, Oregon, Us

Helping to get people outdoors to disconnect and reconnect - one inTent at a time. We sell and use our all season canvas bell tents to create pop-up glampgrounds for groups and individuals looking for comfortable adventures under the stars. As founder, I happily wear all hats!

Albany, Oregon, Us

• Established the organizations first formal Innovation Department.• Brought to market Mountain House Simple Sensations convenience meals and helped secured distribution in traditional grocery, drug, and mass channels.• Focused on launching new nutrition products to new consumers in new channels.

Albany, Oregon, Us

• Grew Mountain House sales by double digit growth for consecutive years through integrated marketing campaigns that included TV, print, digital, social media, ambassadors, rebates, Banff Film Festival, cause marketing and retailer engagement• Championed the "Clean Label Project“ to evolve and update all meals to be GMO and artificial ingredient free. • Launched family of kitted meal offerings to fill a marketplace void - based on competitive and consumer insights that generated $2MM in sales during year 1, and $4MM in year 2• Redefined product positioning as "Adventure Meals"​ based on consumer hesitation to purchase "freeze dried"​ meals• Collaborated with Costco and internal teams to secure distribution for multiple rotation offerings of Mountain House Adventure and Emergency Meals, over multiple seasons• Ideated and executed REI sampling campaign that delivered 200% margin ROI during consecutive 'A-Sale's'• Executed key Amazon marketing initiatives (AMG, AMS, & "Retail" events) to help drive substantial year-over-year revenue growth• Mentored the marketing team to help achieve excitement, alignment and ACTION

San Diego, California, Us

• Empowered and mentored a team of 4 Associate and Assistant brand managers to champion and execute against marketing programs and product management• Development and tracking of 3-year strategic roadmap of key innovation platforms• Shared in the effort to grow YOY Brand sales by 10%, to $116 Million• Partnered with Sales to urgently build distribution and store level movement of the newly launched WD-40 Specialist product line • Defined the best practice guidelines for launching WD-40 Specialist Globally • Expedited the extension of WD-40 Specialist into the Lawn & Garden aisle of Retail outlets; which included the development of pricing, packaging, and promotions within 60 days• Led development of Brand Architecture

San Diego, California, Us

Exclusive ownership over the research, competitive analysis, forecasting, and planning for the new WD-40 Specialist product line launch. In parallel I coached an Associate Brand manager responsible for the Spot Shot Brand, while also independently managing the 3-IN-ONE brand to growth. • Leveraged qualitative and quantitative end-user research, along with secondary data to develop a product offering and marketing plan.• Collaborated with R&D, Sales, Finance, and Supply Chain on formula, packaging, and P&L development • Responsibility for three separate marketing budgets and P&Ls • Relaunched the 3-IN-ONE brand with refocused positioning, consumer targeting and marketing plan

San Diego, California, Us

Lead the efforts to research, recommend and launch a new Brand for the WD-40 Company. Additionally I led the efforts on repositioning efforts of the 3-IN-ONE Professional Brand. • Conducted qualitative and quantitative focus groups.• Utilized secondary data to analyze, recommend, and present trends of new and existing competitive categories• Developed 3 years P&L forecasts to demonstrate the value of the opportunity

San Diego, California, Us

Responsible for developing and executing marketing plans for a $30 million Brand. Brought excitement and innovative thinking to a low involvement category by partnering with FOX Studios and their theatrical and DVD releases of Marley & Me. The partnership was responsible for gaining and saving distribution, reversing declining share trends, and gaining numerous incremental in-store displays. Key responsibilities and accomplishments include:• Execute and manage $8 million marketing investment budget for the following programs:National print magazines, Catalina, movie theater slide advertising, FSI’s, PFP’s, online coupons, on-pack coupons, in-store demos, product sampling, trade publications, PR, direct mail, displays, IRC’s, SEM, blogs, podcasts, walmart.com, samsclub.com, packaging development, and online store locator• Managed programs by leading our advertising, promotions, P.R., and interactive agencies• Coordinated the landing of a new customer account which generates $1 million annually• Led qualitative and quantitative research to grow Sam’s Club business by 20%• Deployed account specific pricing strategy to sustain SKU specific distribution at Grocery• Increased website traffic by 200% • Secured on-pack Brand messaging on the Marley & Me DVD through Fox Retail partnership at Target to increase sales by 20%

San Diego, California, Us

Responsible for developing and executing marketing plan for a $18 million Carpet Fresh Brand while assisting on a $30 million Spot Shot Brand. • Led cross-functional team of 15 through the launch of the first nationally branded non-toxic carpet cleaner. • Assist with execution of customer specific promotions• Execute and manage $1,000,000 marketing investment budget for following Carpet Fresh • Improved Spot Shot’s in-store product demonstrator procedures, and fulfillment• Represented WD-40 at numerous customer and channel specific trade shows• Managed cross-functional teams through the development timeline of Brand extension through new size offerings and display configurations

San Diego, California, Us

• Manage the off-invoice and bill back trade budgets• Review and recommend trade promotion suggestions from sales through P&L development• Develop and analyze ACNielsen reports and tools for Sales and Marketing • Helped to reduce the Grocery trade liability by $500,000 annually through implementing improved forecasting procedure

El Segundo, California, Us

Product Manager – Chicken of the Sea Pasteurized Crab Meat• Launched a new refrigerated crab meat product, within a new category for the company • Created and tracked the budget, sales forecast, inventory, and P&L • Evaluated and helped to assign two warehouses to stock the imported product• Assessed freight carrier options for delivery of product to the customer• Generated product artwork and sell sheets through marketing agency collaboration• Participated in, and organized all details of multiple trade shows for the product launch• Created magazine advertisements through the cooperation of our marketing agency• Partook in customer sales calls to market the productMarketing & Sales Analyst • Generated and published analytical tools and reports for Marketing, Executives, Sales Managers, and Retail Brokers• Managed a specialty tuna private label customer and doubled sales to $1 Million in annually• Managed ACNielsen database • Administered the backend of company coupon programs through NCH resources• Set up online portal for consumers to purchase product and merchandise through chickenofthesea.com• Produced and distributed a quarterly industry update via e-mail to internal and external customers• Analyzed product sales through the use of ACNielsen and proprietary software• Managed 6 sales assistants• Monitored the daily sales productivity and its comparison to budgeted forecast• Coordinate National Sales meetings and travel agenda's for brokers and the sales force

Education record

Ba, Management