Brandyn Roach Email & Phone Number

Rancho Mirage, Ca, Us

Palm Springs, California, United States

Senior Database Marketing Manager with a demonstrated record of effective execution and value in the rapidly growing field of Casino Marketing Analytics. I currently lead a team of three Database Marketing Performance Analysts, three Database Marketing Coordinators & a Sr. Database Marketing Analyst. We work together closely to paint an effective picture of what/how the database is working. A handful of projects we've been working on are:1. Campaign Reinvestment Analysis to ensure… Show more Senior Database Marketing Manager with a demonstrated record of effective execution and value in the rapidly growing field of Casino Marketing Analytics. I currently lead a team of three Database Marketing Performance Analysts, three Database Marketing Coordinators & a Sr. Database Marketing Analyst. We work together closely to paint an effective picture of what/how the database is working. A handful of projects we've been working on are:1. Campaign Reinvestment Analysis to ensure reinvestment strategies align properly with business goals2. Zip Code Analysis, Revenue Time-Series Analysis by Market Segmentation & Proforma Analysis3. Implementation of an Executive Dashboard for Upper-Management & C-SuiteAs the Sr. Manager my goal is to utilize the strengths of each team member to create a data-driven space where insight, creativity & compassion lead the way. Show less

Palm Springs, California

A few responsibilities in my job consist of analyzing market and play trends within our database for segmentation of player offers. Utilizing Microsoft SQL to query large data sets for analysis and presentation. Creating and maintaining dynamic Excel dashboards and visualizations. Lastly, ad hoc report and Executive Summary creation for upper management business decisions.Skills within this job:• Proficiency in Microsoft SQL Server• Proficiency in Excel (Analysis & Data… Show more A few responsibilities in my job consist of analyzing market and play trends within our database for segmentation of player offers. Utilizing Microsoft SQL to query large data sets for analysis and presentation. Creating and maintaining dynamic Excel dashboards and visualizations. Lastly, ad hoc report and Executive Summary creation for upper management business decisions.Skills within this job:• Proficiency in Microsoft SQL Server• Proficiency in Excel (Analysis & Data Visualization)• Ability to pull ad hoc reports quickly and efficiently• Proficiency in VIZ Explorer & QCI (Casino based software)• Creation of Proformas for Casino Promotions Show less

Palm Springs, California

Pull and create mail, email and telemarketing lists for our multiple offer programs. Analyze market trends within our Player Database using queries created in SQL. Create ad hoc reports and Executive Summaries for upper management decisions. Use Casino created software such as Viz Explorer to push mail and analyze player trends.

Rancho Mirage, California

Transcranial Magnetic Stimulation is the latest, FDA approved, non-invasive form of treatment for MDD, and a handful of other disorders. Some of my daily tasks include performing dTMS treatments, collecting patient assessment data throughout treatment, managing a database of over a 400 current and past patients, analyzing the data, submitting case reports for conferences such as The Clinical TMS Conference and The APA IPS Conference, and creating poster presentations for such conferences. Along… Show more Transcranial Magnetic Stimulation is the latest, FDA approved, non-invasive form of treatment for MDD, and a handful of other disorders. Some of my daily tasks include performing dTMS treatments, collecting patient assessment data throughout treatment, managing a database of over a 400 current and past patients, analyzing the data, submitting case reports for conferences such as The Clinical TMS Conference and The APA IPS Conference, and creating poster presentations for such conferences. Along with working in such a field, I am also striving for the ultimate goal of attending a graduate program. I am working towards a program that will focus on Research Psychology and Data Analytics. Show less

San Diego, California

Previously a Resident Assistant at Point Loma Nazarene University. I, and eight specially chosen individuals, worked together as a team to genuinely enforce our University's rules and communal standards at a selected dormitory. Tasks included programming events, attending weekly RA meetings and authoritatively guiding individuals to an amazing residential experience.

San Diego, California

San Diego, California

Helped build bridges between residential life and faculty. Aided in the further development of cafeteria service throughout campus community.

San Diego, California

Undergraduate Intern at UCSD Rady's Outpatient Psychiatry Program. Tasks include, scoring psychological assessments, organizing behavioral testing cabinets, attending group therapy sessions and team meetings and making copies of current release forms.

Palm Springs, California

Customer Service Representative at the Palm Springs Bed, Bath & Beyond. Assignments included restocking back rooms, continually organizing selected departments, aiding customers in their search for specific items and making sure the customer felt welcome every time they stepped foot into the store.

Master Of Science - Ms, Business Analytics

The Master of Science in Business Analytics program prepares students for a career in business analytics with a focus on using big data.

Bachelor Of Arts - Ba, Psychology

Activities and Societies: ASB, Student Senator, PSI CHI

Ged

Activities and Societies: President and Vice President of Youth for Jesus (2011-2012) Varsity Baseball (2009-2012)