Brandy Pierce Email & Phone Number

Arlington, Texas, United States

Dallas-Fort Worth Metroplex

• Responsible for the full execution of 10+ PBR live events from start to finish across the PBR Unleash the Beast, Pendleton Whisky Velocity Tour, and PBR partner events including marketing, advertising, promotion and.
• Spearheaded marketing initiatives resulting in a record-breaking $3.3 million in revenue and sales of over 65,000 paid tickets during the 2023 season, surpassing previous benchmarks and setting new standards for.
• Worked cross divisionally with internal teams to ensure maximization of internal resources for event marketing.
• Utilized innovative marketing strategies to effectively engage and educate fans about the inaugural season launch of PBR Teams, a new professional sports league, driving increased brand awareness and audience excitement.
• Collaborated with two PBR Teams, the Austin Gamblers and the Texas Rattlers, to strategically market their respective home stand events resulting in heightened attendance, fan engagement, and overall event success.

Farmers Branch, Texas, United States

• Under the direction of the VP of Marketing, led overall marketing strategy & execution, PR/media relations, influencer partnerships, content planning, social media engagement, marketing materials, collateral.
• Assisted E-Commerce Director in planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Managed the creation & execution of all marketing assets.
• Directed National and Retail plan execution by managing project timelines and working with multiple teams to ensure on-time production and delivery of all assets required to fulfill marketing plans.
• Responsible for identifying, developing and executing Influencer marketing strategies and creative campaigns to achieve digital marketing and Ecommerce objectives in line with stakeholder expectations.
• Cultivated effective partnerships with influencers, managed communication from briefing through to delivery, and protected brand integrity through monitoring the consistency and quality of influencer marketing.

Grand Prairie, TX

• Managed and marketed various strategies and promotional events, coordinated media needs, negotiation with vendors, sponsorship activation and compiling final recap for internal and external partners.
• Developed annual marketing budget of $3M+ consisting of cash, trade and media assets.
• Consistently engaged in an analytical approach to evaluate and report on KPIs. Reported on target achievements and areas of growth to help coordinate and plan promotions and events.
• Developed and managed strong relationships with advertising and public relations agencies as well as vendors, sponsors, and local stakeholders, overseeing the execution of mutually beneficial projects and initiatives.
• Solely responsible for company's graphic and website management/requirements through constant collaboration with Graphic Designer whilst ensuring brand integrity.
• Managed the budgeting, planning and execution of Lone Star Music Series including artist negotiations & hospitality, media buying, technical requirements, event personnel management, run of show and settlement.

Fort Worth, Texas

• Managed the planning, organizing and execution of station promotions including: remotes, station appearances, station events, on-air promotions and contesting.
• Directed sponsor activation, vendor execution, equipment and engineering requirements, artist booking, event marketing, hospitality, security details, and box office management.
• Managed, supervised and provided leadership to Promotions Coordinator and part-time staff of 15.
• Collaborated with President, Program Director and Sales Managers to develop and execute value-added promotions for clients as well as with outside vendors to execute effective online and on-site marketing programs.
• Managed promotional requests with the programming and sales departments and created revenue-generation ideas.
• Maintained cross-promotional pool of clients as a tool for programming promotions as well as proactively responding to clients' promotional requests.

Plano, Texas

• Researched promotional opportunities to partner with media and press outlets to reach target demographic in 28-city territory.
• Developed advertising and promotional material to increase awareness of events in target markets.
• Assisted Vice President of Marketing in scheduling talent for press appearances. Arranged travel for talent to multiple locations.

Kerrville, Texas

• Researched, created and executed marketing and promotional plans for Sustain artists. Distributed singles and full album releases to media.
• Coordinated 823 MGMT artist promotions for media outlets, retail accounts and charity appearances.

Dallas, Texas

• Managed work-flow from project conception, through creative development, estimating, production and shipping milestones and through to final completion. Managed cross-functional teams and supervised 4 staff members.
• Worked across all departments to resolve issues pertaining to schedules, timelines, budgets and client changes.
• Oversaw production of all creative deliverables: print (large and small), digital, and fabricated elements.
• Responsible for financial management including estimate development, approval, billing, invoices, POs, negotiations and cost monitoring.
• Created workflow process to streamline communication with sister multicultural agency.

Dallas, Texas

• Met with location site manager and set up event details
• Coordinated both client and company events under direct supervision of the Promotions Coordinator
• Promoted national accounts and advertisers locally
• Assisted Talent with professional and personal needs at location and fulfilled requested details
• Managed winners of local contests and distributed appropriate compensation
• Interacted with station listeners and provided welcoming atmosphere for the event