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As a product design leader, I've effectively overseen the direction, approach, and execution of customer experiences and organizational changes within Fortune 100 companies. My expertise in design thinking, business strategy, and innovation drives me to redefine conventional problem-solving and shape the future, using emerging technologies.I aim to nurture a product culture emphasizing human connections and user-centric technology. As a service leader, I use design to simplify concepts, mitigate risk, encourage diverse perspectives, promote understanding across balanced teams, and empower others.KEY PROFICIENCIES:User Experience DesignI employ a customer-centric approach integrating design thinking, product intuition, and business acumen. This involves identifying user needs, fostering empathy, effective communication through storytelling, and assuming creative direction for extensive projects.Design & Product StrategyWith extensive experience in leading brainstorming sessions, workshops, and narrative exercises, I guide teams toward a cohesive vision. I aim to help each member navigate uncertainty and identify critical aspects for the user and the business.Team Management & LeadershipI excel in building and expanding large teams and providing personalized guidance and mentorship. Additionally, I specialize in recruiting exceptional talent and facilitating professional growth and career advancement.Marketing & Branding I possess a comprehensive understanding of brand development, skillfully articulating brand principles and creating identities with style guidelines. I have successfully integrated brands and extended them to new product lines.Visual DesignDrawing from a strong artistic background encompassing graphic design, illustration, fine art mediums, and photography, I have exhibited my work in prestigious art galleries, national media outlets, and celebrated regional competitions. These proficiencies enable me to elevate and refine the face of digital products.SKILLS:- Design Leadership- Creative Direction- Product Leadership- Product Innovation- Experience Strategy- Product Design- User Interface Design- Service Design- User Research- Customer Experience Innovation- Design Systems- Stakeholder Management- Design Management- Design Thinking- User-Centered Design- Human-Centered Design- Visual Design- Brand Development- Workshop Facilitation- Public Speaking- Product ManagementOUTSIDE WORK:I enjoy skiing, hiking, biking, surfing, and engaging in outdoor activities with my wife and sons.
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Product Design LeaderVmwareSalt Lake City, Ut, Us -
Product Design ManagerCredit Acceptance Mar 2024 - PresentSouthfield, Mi, Us -
Sr. Staff Product Designer | Consultant, AdvisorDell Technologies Jul 2020 - Mar 2024Round Rock, Texas, Us(Pivotal Labs/Tanzu Labs Division) Led user experience design for large external clients (CVS, Broadcom, Abbott, Kohls, Erie Insurance, Sunnova), and internal initiatives (VMware, Spring, Carbon Black) to deliver enterprise-wide digital products at scale.- Defined UX and design strategy, championed the development of lean, user-centered software solutions, introduced AI automation, managed cross-functional global teams, and collaborated with C-level clients.- Captured and translated user insights into actionable design solutions by crafting wireframes, mockups, and interactive prototypes for web and mobile interfaces. -
Fractional Design & LeadershipSunnova Energy Dec 2022 - Aug 2023Houston, Texas, UsRevolutionized solar design system, improving efficiency and reducing installation time and costs.- Championed AI innovation, collaborating with data scientists to refine learning models and leverage emerging technologies.- Shaped strategy: Guided C-suite leadership to reduce project scope, prioritize user experience, and align with business goals, earning praise for research and a well-designed application.- Crafted wireframes, user flows, hi-fi prototypes, and animations to simulate advanced interaction design in both 2D and 3D spaces. -
Fractional Design & LeadershipHunt Club Jul 2022 - May 2023Chicago, Illinois, UsTransformed recruitment firm experience by leveraging user research, the power of connections, referrals, and AI to identify top talent.- Designed B2B talent relationship management platform expediting portco hires for top VC and PE firms (i.e Bain Capital, Westcap).- Operationalized personal and company networks with advanced analytics, matching, search, automated communication, and nurturing tools.- Launched mobile 1st B2C talent network and job board, connecting seekers with personalized matches and enabling individuals to monetize on successful referrals and placements.- Promoted user-centered design throughout the entire product lifecycle. Guided and coached staff, ensuring optimal team performance. -
Fractional Design & LeadershipKohl'S Feb 2022 - Dec 2022Menomonee Falls, Wisconsin, UsDesigned revamp of the point-of-sale associate and consumer checkout systems, focusing on improved usability, reducing overhead, and increasing customer lifetime value. - Advised VPs, aligned vision, and facilitated leadership workshops.- Conducted user research to mitigate business risk and understand needs, behaviors, and motivations, informing design decisions for staffing, training, loyalty, credit, and checkout processes.- Set clear project goals and success metrics in a fast-paced environment.- Broke down silos, enhancing collaboration between PMs and engineers. -
Fractional Design & LeadershipCvs Health Oct 2021 - Feb 2022Woonsocket, Ri, UsAligned CVS on a shared vision, minimizing churn across multiple product teams in the Pharmacy Benefits Management (PBM) ecosystem.- Initiated a service design initiative identifying revenue recovery opportunities in formulary management, rebate, and claim adjudication processing.- Defined a comprehensive service blueprint for numerous products and operations based on user research.- Presented findings through a UX storyboard to Senior Leaders, fostering empathy and inspiring improvements in PBM experiences.- Established a portfolio management team to bridge business leaders' needs with product teams, enhancing efficiency. Developed a playbook, trained leaders, and mentored designers. -
Lead Product DesignerAbbott Jul 2020 - Sep 2021Abbott Park, Illinois, UsRevitalized COVID testing experiences through enhanced record management, telehealth, scheduling, and testing apps for various project types (B2B, B2C, and B2B2C).- Improved mobile App Store and Play Store ratings significantly.- Received recognition through multiple prestigious awards for our team's prompt COVID-19 response.- Implemented AR and AI for automated self-testing, reducing wait times and saving costs, contributing to substantial sales growth.- Achieved tight deadlines, addressing global outbreaks (India), collaborating with corporate partners (United, American Airlines), and managing surprise events (PGA, FIFA tournaments).- Established a WCAG-accessible design system in Figma for mobile and web apps, while managing a team of designers. -
Principal Product DesignerAdp Jan 2020 - Jul 2020Roseland, New Jersey, UsLaunched an AI-driven outplacement platform to retain talent, support separated workers, and reduce employer separation costs.- Achieved broad adoption, positive ratings, and a high success rate.- Facilitated workshops with Sr. leadership and cross-functional teams to generate innovative ideas.- Prioritized features based on impact, feasibility, and risk tolerance as a balanced team. Informed decisions via user research validation.- Created user flows, wireframes, interactive prototypes, and ensured accessibility while adhering to ADP's design system. -
Principal Product DesignerThe Church Of Jesus Christ Of Latter-Day Saints Feb 2018 - Jan 2020Salt Lake City, Ut, UsLed the design and optimization of internal CRM and Android mobile applications for call center agents and field representatives, leading to improved efficiency, personalized workflows, and increased user engagement.- Optimized Android app increasing user engagement (3x), Google Play rating (3.2 to 4.4 stars), and reduced battery drain (19-46%). Led 6 designers and 12 researchers between 3 projects.- Conducted global contextual inquiry, analyzed findings, and improved user goal-setting experience.- Coordinated redesign of the CRM tool using the latest design system standards, improving accessibility and usability through close collaboration with the design system team, while migrating from Sketch to Figma. -
Sr. Ux DesignerAirbnb Jan 2017 - Feb 2018San Francisco, Ca, UsDeveloped professional hosting tools, including data migration, multi-calendar, bulk listing, payment, and API interfaces.- Facilitated access to a significant number of new listings, resulting in notable booking revenue lift and adoption by numerous businesses.- Collaborated cross-departmentally to shape projects, driving app-wide design and policy changes.- Conducted generative and evaluative user research to inform project decisions and assess existing products. Compiled comprehensive reports, delivering actionable insights to Sr. Leaders.- Crafted wireframes, mockups, personas, and high-fidelity prototypes for web and mobile interfaces.- Worked closely with engineering teams, providing detailed specifications for design implementation. -
Head Of Product Design & ManagementLodgable Jan 2012 - Jan 2017Draper, Utah, UsLaunched a comprehensive channel management platform, encompassing listing management, data integration, accounting, integrated business websites, payment features, and an app marketplace.- Led the platform to achieve top usability ratings on GetApp, G2, and Capterra for three consecutive years.- Established key metrics and analytical tools to track user satisfaction, engagement, adoption, retention, and usability.- Managed project timelines, budgets, and hiring.- Forged partnerships with major online travel agencies (Expedia, Booking.com, TripAdvisor, Airbnb) and airlines.- Provided guidance, mentorship, and upskilling opportunities to both junior and senior designers.- Identified and implemented process improvements to enhance efficiency.- Developed a comprehensive design library and ensured consistent branding across all platforms.- Facilitated successful collaboration between teams, stakeholders, executives, and partners to refine business strategies and drive growth. -
Creative DirectorCodesign 2004 - 2012• Established client base with PepsiCo, Coca-Cola, Ford, Procter & Gamble, and pro athletes.• Worked closely with clients, delivering impactful visual and interaction design solutions across digital and physical mediums.• Scaled team from 2 to 20+, fostering high performance.
Brandon O. Education Details
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Brigham Young UniversityMarketing -
Brigham Young UniversityComputer Graphics -
Brigham Young UniversityGeneral
Frequently Asked Questions about Brandon O.
What company does Brandon O. work for?
Brandon O. works for Vmware
What is Brandon O.'s role at the current company?
Brandon O.'s current role is Product Design Leader.
What is Brandon O.'s email address?
Brandon O.'s email address is o_****@****ive.com
What is Brandon O.'s direct phone number?
Brandon O.'s direct phone number is +180143*****
What schools did Brandon O. attend?
Brandon O. attended Brigham Young University, Brigham Young University, Brigham Young University.
Who are Brandon O.'s colleagues?
Brandon O.'s colleagues are Ivan Kolev, Georgia Smith, Yiqi Xu, Thomas Bitzberger, Ravi Bommegowda, Bharath Rahul Ds, Vikrant Shinde.
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